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BA-2.2-Data Mining
BA-2.2-Data Mining
DATA MINING
Data mining is the process of sorting through large data sets to identify patterns and
relationships that can help solve business problems through data analysis. Data mining
techniques and tools enable enterprises to predict future trends and make more-
informed business decisions.
The information it generates can be used in business intelligence (BI) and advanced
analytics applications that involve analysis of historical data, as well as real-time
analytics applications that examine streaming data as it's created or collected.
The information it generates can be used in business intelligence (BI) and advanced
analytics applications that involve analysis of historical data, as That includes
customer-facing functions such as marketing, advertising, sales and customer support,
plus manufacturing, supply chain management, finance and HR. Data mining supports
fraud detection, risk management, cybersecurity planning and many other critical
business use cases.
It also plays an important role in healthcare, government, scientific research,
mathematics, sports and more.
1. Classification:
This analysis is used to retrieve important
and relevant information about data, and
metadata. This data mining method helps to
classify data in different classes
2. Clustering:
DATA MINING
Clustering analysis is a data mining
technique to identify data that are like each
other. This process helps to understand the
TECHNIQUES differences and similarities between the data.
3. Regression:
Regression analysis is the data mining
method of identifying and analyzing the
relationship between variables. It is used to
identify the likelihood of a specific variable,
given the presence of other variables.
4. Association Rules:
5. Outer detection:
7. Prediction:
Advantages Disadvantages
It helps gather reliable information Data Mining tools are complex and require training to
use
Helps businesses make operational adjustments Data mining techniques are not infallible
It helps detect risks and fraud Data mining requires large databases