INN VATI N AND

IDEAS
group 1
hannah vev
dave john
 INNOVATION AND IDEAS

WHAT IS
01 INNOVATION? INNOVATION-DRIVEN
04 VS SMALL-MEDIUM
ENTERPRISE
RESEARCH VS
02 DEVELOPMENT
ORGANIZATION-DRIVEN
(TRANSLATIONAL RESEARCH)
05 VS
TYPES OF INNOVATION MARKET DRIVEN IDEAS
PRODUCT
03 PROCESS
BUSINESS MODEL
 WHAT IS INNOVATION?
innovation is any new idea, process, or
product, or a change to an existing product or
process that adds value to that existing product
or service.
 FOUR MAIN TYPES OF INNOVATION

1 DISRUPTIVE INNOVATION 2 INCREMENTAL INNOVATION

refers to a concept, product, or a service
that either disrupts an existing market or it is a concept of growing or improving a
company by making a series of minor
creates a completely new market
improvements to existing products, services,
segment.
processes, and tools.

DISRUPTIVE INNOVATION EXAMPLE INCREMENTAL INNOVATION EXAMPLE

NETFLIX is an example of disruptive innovation that TELEVISION

used a new business model and technology to disrupt an CELLPHONE
existing market. It initially offered a DVD-by-mail
rental service and later launched its online, subscription-
based movie streaming service.
 FOUR MAIN TYPES OF INNOVATION

RADICAL INNOVATION
3 ARCHITECHTURAL INNOVATION 4
is the modification of existing solutions for an it require radical thinking and are often
entirely new market. Architectural innovation associated with breakthroughs in science and
refers to changing the overall design of a product technology.
by putting existing components together in new
ways. RADICAL INNOVATION EXAMPLE
WASHING MACHINE
ARCHITECHTURAL INNOVATION EXAMPLE INTERNET

PRINTER

AFTER
BEFORE
 TYPES OF INNOVATIONS
PROCESS INNOVATION
is about implementing a new or
improved production or delivery
approach, including in operational
methods,
L
the techniques used and the
equipment or software.

Online booking/ application

 TYPES OF INNOVATIONS
ORGANIZATIONAL INNOVATION
development of new organizational strategy that
will somehow change a company's business
practice, as well as the way its workplace is
organized
L and the relationship with external
stakeholders.

Four-day week working schedule

Work from home

EXAMPLES OF FAMOUS INNOVATORS
AROUND THE WORLD

Steve Jobs - starting developed the smartphone world with ipad

Marie Curie - made great researches on radioactivity

Elon Musk - has been making great progress on luxurious electric cars

Alexander Graham Bell - invented the first telephone

Leonardo Davinci - invented the parachute

Josephine Cochrane - invented the first mechanical diswasher

Nikola Tesla - worked on the production, transmission and application

of electric power
 RESEARCH VS DEVELOPMENT

REASERCH is a learning process. This is when we try to define the ways that things
work and truly understand them. It is a creation of new knowledge or the use of
existing knowledge in a new and creative way so as to generate new concepts,
methodologies and understandings. This is the time for wide open questions.

"Is this possible?"

"Why does this happen?"

Research is the first step. For without understanding, without some idea of how and
why things happen as they do, we are often unable to make use of these phenomena
for any useful purposes.
RESEARCH VS DEVELOPMENT

DEVELOPMENT is about achieving functions. This is when we can

consider how we can bend the natural order of the universe to our will, to
serve our purpose. This is the time for narrow focus.

" Can I make this happen in a reliable way for an acceptable cost?"

This is about utility and applying known concepts to problems of

particular interests. This is the glory zone, money making area, the thing
where it's easy to see the importance of the work. Without research,
however, development is slower, more cumbersome, and less effective.
 INNOVATION-DRIVEN VS SMALL-MEDIUM ENTERPRISES

The primary difference between IDE's and SME's is their purpose:

IDE's SME's
seek to bring innovations to global markets seek to build traditional and wll understood businesses that
serve local demand

more risky success is based on their business acumen, execution of

their idea, and local demand
bringing new and un-tested ideas into the market
linear, as they're unlikely to take off the way that
successful IDE's
the potential for high growth is significant
backbone for many local economies
a successful IDE has the potential to create many jobs
and have an impact on the market itself, and the
help provide jobs at the local level
economy overall
 ORGANIZATION-DRIVEN IDEAS VS MARKET-
DRIVEN IDEAS

ODI MDI
directed from the top but the ideas are driven value of costumers feedback
from the bottom
to get closer to costumers, stay ahead of the
demonstrating the correlation between bottom-
competitors and make decisions based on their
up ideas
markets

continuous, evolving process focused on the

ideas are free
costumer

clear relationship between the frontline ideas and

innovation
THANKS!