CONFESSION

OF A
SHOPAHOLIC
GROUP 7
 SUMMARY

Like many New York City gals, Rebecca

Bloomwood (Isla Fisher) loves to shop.
The trouble is, she shops so much that she
is drowning in debt. Rebecca would love to
work at the city's top fashion magazine
but, so far, has not been able to get her
foot in the door. Then she lands a job as an
advice columnist for a financial magazine
owned by the same company. Her column
becomes an overnight success, but her
secret threatens to ruin her love life and
career.
 Brand-consciousness
Brand-consciousness maybe defined as a light

Review of consumer tendency recognize or remember a

particular existing brand firmly in his head.

Literature ( A a k e r, 1 9 9 6 )

Credit cards aren't magic cards

E n j oy t h e c o n v e n i e n c e a n d p a y o ff y o u r f u l l
c r e d i t c a r d b a la n c e e v e r y m o nt h .

C o st a n d w o r t h
A c c o r d i n g t o P a r k e r ( 2 0 1 5 ) , th e c o s t h a s a p r ic e
b e c a u s e t h e p r i c e p a i d f o r t h e it e m i s th e c o s t t o t he
b u y e r.
 P r o b le m a t ic sh o p p in g b e h a v i o r

Review of
Literature Keeping track of finances (knows bank
balance, checks receipts)

Impulse buying

I m p u l s e b u y i n g i s a l l a b o u t r e f le c t iv e , t h e re is n o
r e m i n d e r p r i o r t o b u y t h e p r o d u c t.
FINANCIAL PLANNING PROCESS

Becky does not use the SMART buying process;

instead, she buys on the spur of the moment
that results her to spend a lot.
MANAGING CASH AND SAVINGS

R e b e c c a d o e s n o t s a v e , t h u s sh e Analysis
sp e n d s m o r e t h a n s h e e a r n s a n d c a n of the
a ff o r d . Movie
MANAGING CREDIT
Rebecca considers credit cards to be
"magic cards," although they are not. And
results her to overuse it.
BUDGETING Analysis
T h e p r o t a g o n i s t i n t h e fi l m d o e s n o t
b u d g e t h e r m o n e y , r e su l t i n g i n a h u g e of the
debt with her 12 credit cards held by
Derek Smeath's credit company. Movie
RISK
B e c k y ' s e x c e s s iv e s p e n d i n g o r a d d ic t io n to
a b u s i n g h e r c r e d it c a rd s , a s w e ll a s b a d c a s h
a n d c r e di t m a n a g e m e n t , c a u s e d h e r to l o s e
h e r j o b , p o t e n t i a ll y h e r l o v e l if e , a n d h e r
c r e di b il it y , a s id e f r o m dr o w n in g i n de bt .
Thank You
Presented by:
Banisa Faith Pula
Gill Marterio
Jonah Mae Peje
Mary Therese Suamen
Ronald Bryan siao

Be aware of your own impact