Ebad Ur Rehman

Adeel Akhtar Mohammad Ahsan Jamil

Team Euler
The Big Idea
Water Free Bath

80
The Sustainable
Development
Goals we plan to
tackle

L
Water dependent
‫ف‬
Quick Clean (‫اسٹ‬
( ‫اف وپر‬
‫س و پر ص س‬
An alternative to taking a complete shower, is a compressed liquid
antibacterial spray which can be sprayed on the body with ease to wipe of
sweat, bad odour and most importantly germs.
Target Audience
Our Focus Areas

Office’s Universities Hospitals

Average Gross Enrolled Students

Total Capacity:
Salary: Rs. Year 14-15:
B2B 1,601,375 12,95718
137,387 Patients

Urban Population Travelers Athletes

B2BPopulation of
B2C
Total Passengers 15-
B2C Lahore: 11,130,000 16: 20,722,880
Changing Consumer Behavior

A
Year 1 : Attraction B2B centric
Partnership based
Existing Demographic

Sustainable
Brand Ambassadors partnerships

School

Goal :
1. Incite a need
2. Spark an Interest Households
3. Strengthen Cooking magazine
customer referral
system New Demographic
4. Minimal Cost
.
Approach :
1.Emotianal
Universities Offices Gymnasiums Hospitals
2.Rational & & & &
3.Empowering Hostels Industrial Sites Sport centers Clinics
Changing Consumer Behavior
Year 2 : Retention B2C centric ATLs Push Tactics
Direct selling to
customers in
showrooms
Social Media Campaigns Billboards TV
Goal : Negotiating with
1. Increased interaction retailers to stock
2. Reduced product Increased sampling in new demographic through shower product
friction mounts.
3. Introduce product in Maintaining an
daily routines efficient supply chain
Solidify commitment:
Approach : Focusing on customer experience
1.Rational Appealing looking
across all channels and encouraging packaging
2.Emotional
conversation and transactions at
every touchpoint reduces Point of sale displays
commitment friction.
Changing Consumer Behavior
Year 3 : Expansion

Product enhancement
through R&D and
Goal : innovation CSR
1. Adopt and innovate
2. Tackle market
saturation
3. Cater to changing
marketing trends Adapt to changing
Data collection
trends
Approach :
1.Research centric –
Collect customer reviews
regarding the product
2.Data based – Record all the Extract ideas
data collected from the New Ads more B2C through
customer’s over time
3.Improved Products – Use the
centric to expand competitions
data to make improved market share
versions to compete in the
market
Financial Feasibility Marketing
Numbers showing Growth cost
Automatic reduced
70ml used Aerosol Filling when
per shower Machine (QGQ) investing in
PKR 2.7 Million new tech
60% 600ml Bottle
PKR 27-35%
60%
Production Cost
27-35% 3100 Cost of Product: PKR 369
Raw Material Cost per Liter Price of Product: PKR 662
615 Marketing Cost Free Sampling
GST(17%): PKR 112
Investment made
Electricity Cost calculated through KESC Tariff
7 Months 19 Months MRP: PKR 775
Structure
Profit: PKR 293
Manager Engineers Labors 20 ft 40 ft
PKR 150,000 PKR 80,000(x3) PKR 20,000(x20) PKR 85,000 PKR 128,000
38650 Unit 77300 Unit Assumptions :
1) Initially as a part of existing assembly line
until investment
300,000+ PKR 106 Million+ 2) Inner city distribution handled by existing
Units produced in a month Profits generated after 3.5 years network
after 3.5 years 3) Initial intercity product transportation
associated with existing brands
PKR 200 Million+ Economies of Scale
Revenue generated in a month After this time economies of scale
will have settled in reducing costs
after 3.5 years further
Scalability
Execution Why
What
When
1) Large percentage of budget going into marketing to
raise brand awareness
2) Using low cost marketing tactics because of
limitations in budget
Phase 1: 3) Not selling all the product in order to have
June 2020 – Dec 2020 Investing 4.5 Million in MarketingInvesting 5.5 Million in consumer interaction through free sampling of the
1) Focusing on B2Bs production product at various places
2) Establishing sustainable 1) Producing 14900 4) Establishing partnerships to create experiential
partnerships marketing spaces
2) Selling 11800
3) Social Media Marketing 3) 3100 free sampling

Investing almost 4 million into new 1) Cannot rely on RB existing assembly line, need a
machinery separate functioning machine cell
Phase 2: Investing more into B2C 2) Pushing hard through both pull and push marketing
strategy to sell increasing production of product
Jan 2021 – Dec 2022 marketing through ATL tactics
Solidifying our market in the city

1) Helping water affected areas in Pakistan to prevent

Initiation of CSR program Increased investment into the eminent water scarcity threat
Phase 3: marketing 2) Huge increase in product production so scaling to
Jan 2023 - onwards other major cities of Pakistan is imperative
Economies of Scale New bottle sizes and fragrances
 O T
SWOT Analysis

S W S
HREATS
PPORTUNITIE HREATS
S
TRENGTH
EAKNESSE • New product • Possible
S in the market
S competition in

O
• Increasing

W
• Formula is not the future
• Saves water ready consumer • Negative
• Saves time • Will take time trust in RB Publicity

T
• Ease to use to produce • Market • Counterfeit
• Portable Expansion Products

ANALYSI
S
Scalability
Key Performance Indicators
3 ½ Years:
ROI Return On Investment
1900%

Year 1: Year 2: Year 3:

GM Gross Margin
11.2% 15.84% 11.35%

Year 1: Year 2: Year 3:

NP Net Profitability PKR 12 PKR 60 PKR 120
Million Million Million

3 ½ Years:
LCC Life Cycle Cost
Rs. 118.4 Million