NEOMA Business School – Fall 2020

Mid-Term Presentation – Entrepreneurship

The Lag-User Method:

Using Laggards as a Source of Business Ideas

The Case of [Your project’s name]

  
Group Number: XX-YY

Names (alphabetically):
LAST NAME, First name
LAST NAME, First name
LAST NAME, First name
Lag-User Method
2) identification
• Select the Lag-User Method
product/Service:

a product/service, which is at the

end of its life cycle.
2) identification
• Who are the late adopters of the
Lag-User Method product/service?

Late Adopters
2) identification
• Describe your Lag-User Method Product/Technology/Service.
2) identification
• Who are the laggards/late adopters/resistant users of your Lag-User Method
Product/Technology/Service?
3) integration

• Thinking about your product/service:

Focus on three topics:

• Market trends (conduct a PESTEL analysis)

• Unfulfilled needs

• Alternative products/services
3) integration
P E S T E L
Political Economic Social Technological Environmental Legal
3) integration
• What are the needs that this product/service/Technology
does not fulfil?

1)

2)

3)

4)

5)
3) integration
• Which alternative products/services can fulfil those needs?

1)

2)

3)

4)

5)
4) immersion
 4) immersion

• Develop a solution-driven mindset

• Identify the top common and recurring
needs/problems (priority/goals) and
establish priorities.
• Find at least one limitation to achieve each goal.
• Find at least one available opportunity without
considering the limitation.
 4) immersion
• Identify top common and recurring needs/problems and establish
priorities.

1)

2)

3)

4)

5)
4) immersion
4) Identify top two limitations for each priority as well as
available opportunities.
1)

without that limitation

Available opportunity
2)

3)

m itation: 4)
Li
5)
Priority one:

1)
L i mi

without that limitation

Available opportunity
tatio
n:
2)

3)

4)

5)
4) Identify top two limitations for each priority as well as
available opportunities.
1)

without that limitation

Available opportunity
2)

3)

m itation: 4)
Li
5)
Priority two:

1)
L i mi

without that limitation

Available opportunity
tatio
n:
2)

3)

4)

5)
4) Identify top two limitations for each priority as well as
available opportunities.
1)

without that limitation

Available opportunity
2)

3)

m itation: 4)
Li
5)
Priority three:

1)
L i mi

without that limitation

Available opportunity
tatio
n:
2)

3)

4)

5)
4) Identify top two limitations for each priority as well as
available opportunities.
1)

without that limitation

Available opportunity
2)

3)

m itation: 4)
Li
5)
Priority four:

1)
L i mi

without that limitation

Available opportunity
tatio
n:
2)

3)

4)

5)
5) imagination

• Design your dream product.

• Turn a general idea into a real solution.

• Define the attributes of your ideal product.

• Justify why.
5) imagination
5) Determine how general ideas could be applied to create
solutions.
1)

attribute/solution ideal?
2)

Why is this
3)
l u ti on:
o
ttri bute/s 4)
a
Ideal
5)
Product:

1)
I de a

attribute/solution ideal?
l att
ribu
te/s 2)
oluti
on

Why is this
:
3)

4)

5)
5) Determine how general ideas could be applied to create
solutions.
1)

attribute/solution ideal?
2)

Why is this
3)
l u ti on:
o
ttri bute/s 4)
a
Ideal
5)
Product:

1)
I de a

attribute/solution ideal?
l att
ribu
te/s 2)
oluti
on

Why is this
:
3)

4)

5)
6) incubation
• While creating your product
identiy three inputs:
• Need

• Expected form

• Shape
Example in the margarine business (Trott, 2008):
Need: A new low-fat yellow spread
Form: A soft yellow spread that can be applied like margarine
Main Technology: An emulsion of fat droplets in water
6) incubation
Product: ______________
Need: Expected Form: Shape/Technology:
7) impression:
7) impression:

- In class:
• Present your prototype

• Discuss major lessons and take-aways