QUALITATIVE

RESEARCH
IMPORTANCE
IN
 VALUES OF
QUALITATIVE
RESEARCH
Qualitative researches an learn the
behavior of the participants that can give
them a broad sense of who is doing what,
when, where, how and why.
The qualitative research can obtain some inherent values of great importance to
daily life thru:

• words and their intended meanings are viewed by different

people who can reflect their social reality leading to a better
understanding of human existence.
• words are uttered for a fair grasp of the complexities of human
experiences and behaviors;
• words give qualities of entity and on processes and meanings that
are not merely measured in terms of quantity, amount, and
frequency;
• words are involved in the social construction on the nature of
reality, and the situational context that shapes the value-laden
inquiry.
 CHARACTERISTICS OF
QUALITATIVE RESEARCH
A type of investigation that deals with the diversity of certain meanings
or cognition within a given population. It does not have to be a big
sample taken from the population, but only involves
7-10 participants with maximum variation of a given population.

It uses methods such as participant observation, focus group discussions,

and interviews which result in a narrative or descriptive acount of a
setting and experience, adopting a form of interpretive inquiry.
 CHARACTERISTICS OF
QUALITATIVE RESEARCH
The goal of qualitative research is to capture the richness and complexity of
thought that occurs in natural settings.

Is generally defined as a "multi method and interpretative, naturalist

approach to its subject matter using empirical materials on the perspectives
and observations in a single study that adds rigor, breadth, and depth to any
investigation"
EXAMPLES OF QUALITATIVE RESEARCH

The high school students in public schools in

the Philippines
Diverse selections of members of this
population
Diversity in meanings and
patterns
The phenomenon on school
dropouts
 CHARACTERISTICS OF
QUALITATIVE RESEARCH
Engages in the diversity of a topic within a given population with the main
consideration on the social space about which the researcher wants to draw
conclusions. In doing so, selected participants will have to "speak from the
inside".

The "insider's point of view" of the participants, this approach called the
"emic" perspective--is a research approach on how people think, how they
categorize the world, and put meaning for them, and how they imagine and
explain things from a genuine view without the researcher interfering.
 orl An example of the (emic) approach
is an in-depth inquiry into the

fd school dropout phenomenon.

eality
issectio
 CHARACTERISTICS OF
QUALITATIVE
RESEARCH
The opposite of "emic" is "etic" perspective in quantitatve
research which studies behavior from outside of a particular
system and the researcher's attempt to describe information
gathered is to organize, systematize,a nd compare data in terms
of a system made by the invetigator.
The view on qualitative methods is the desire to produce information only
on particular cases being studied and the general conclusions are
considered propositions or assertions that are applied only to a particular
case.

Qualitative research is designed to reveal the participant's range of

behavior and the views and perspectives with reference to specific topics
or issues.

It originated in the social and behavioral sciences: sociology, antrhopology

and psychology; but tiday, qualitative methods use in-depth interviews
with individuals, group discussions (from 3 to 9 participants) and
observations.
A Summary of these
features and
characteristics as
significantly noted
1) A FOCUS ON
NATURAL SETTINGS
• events in life as lived in real situations happen in natural settings
in order to gain access to deeper levels with certain rapport of the
researcher with the participants of the study to win their trust.

FOR EXAMPLE:
• a study on how the victims of Yolanda super typhoon managed to
survive after the tragedy will give a true picture of the situation in the
place where it happened with the researher conducting the inquiry
amidst the ruins.
 2) AN INTEREST IN MEANINGS,
PERSPECTIVES AND
UNDERSTANDINGS
• deeper discovery of meanings that participants attach to their behavior,
how they interpret situations, and what their perspectives are on
particular issues, like when some students might see school as their real
home when they feel unwanted in their own homes.
 3) AN EMPHASIS ON
PROCESS
• the thrust of inquiry is directed towards unpacking the 'black box' and
unraveling the complex processes that went on within it, focus on how
things happen, how they develop because everyday life is an ever-
changing picture in a continuous process of meaning attribution, which is
always emerging.
• An example is a focused interview of the school bully who shares more
experiences how the bullying started, and the process that led to this
action.
4) AN OPENNESS
OF MIND
• the emic (insider) perspective in qualitative inquiry entails the
researcher's openness of mind to the situation without prior judgement
like in the study on the school bully must not put the participant in a
bad light, instead look into the factors that led to the situation.
5) A FAIRLY DEEP INVOLVEMENT IN
NATURAL INQUIRY
• the listening process with emphathy is as important as the data, when
the researcher gets involved in the process of inquiry but without
getting affected. In the inquiry on the school bully resercher must not
reveal emotion to the participants.
 6) A RAPPORT WITH PARTICIPANTS
WHO GAVE TRUST
• the rules of ethics make the researcher free of any bias in listening to the
confessions made by the participants, and guided by the rule on
confidentiality of information given by the participants in order to gain
their trust.
• For example: the narratives of the student on bullying experience which
might give minimal harm to the participants must be kept confidential.
 7) A CONCERN WITH INDUCTIVE
ANALYSIS AND GROUNDED THEORY
• not concerned with testing a theory but understanding the quality of social
life through richly detailed material termed as 'thick description'. like the
study on school bully which presents the detail and context in a web of
social relationships to show significance of an experience, or the sequence
of events.

• This can result to a model (grounded theory) for the bullying situation from
the richness of data to a general explanation using inductive method.