McDonalds vs Kfc

Comparison 
• KFC's brand is ranked #130
in the list of Global Top
1000 Brands, as rated by
customers of KFC. Their
current valuation is $32.95B
and with NPS score of 22.
• McDonald's's brand is
ranked #85 in the list of
Global Top 100 Brands, as
rated by customers of
McDonald's. Their current
valuation is $167.91B and
NPS score of 29
• McDonald's has nearly 39,000 locations and
is in over 120 different countries whereas
KFC has more than 25,000 locations and is in
145 different countries. 
• Kentucky Fried Chicken has more than 5,600
locations in China alone, making it by far the
most dominant American fast-food chain in
the country.
• McDonalds has the most revenue in
America where as Kfc dominates the Asia. 
References
• Schröder, M. J., & McEachern, M. G. (2005). Fast foods and ethical
consumer value: a focus on McDonald's and KFC. British food journal.
• Haider, M. U., Jan, F. A., Jan, M. F., & Jan, M. F. (2012). Factors
effecting brand preferences: A comparative study of McDonald’s
and KFC. Abasyn Journal of Social Sciences, 5(2), 28-42.