TATA MOTORS

A DETAILED ANALYSIS

TEAM - DEEPIKA – 28045

DEVESH – 28046
DHRUTI – 28047
DINESH - 28048
INTRODUCTION  

 Tata Motors was established in 1945 as Tata Engineering and

Locomotive Co
 Tata Motors Limited is India’s largest automobile company and is a
leading global manufacturer of cars, utility vehicles, buses, trucks and
defence vehicles. 
 Currently Tata motors are trade for Rs 430 in stock exchange.
 Tata motors  has operations in UK, South Korea, Thailand, Spain,
South Africa, Indonesia.
TARGET CUSTOMERS

  The company targets customers largely from the rural and semi-urban

markets found at the bottom of the pyramid. But marketing to this
segment has always been a challenge. This segment comprises 85% of
the brand's market.
   Product diversity grants them a competitive advantage over their
competitors because they can satisfy more markets and customer
needs.
MARKET STRUCTURE
 Tata motors ( Automobile sector ) comes under oligopoly.
 An oligopoly refers to a market structure that consists of a small number of firms, who together have
substantial influence over a certain industry or market.
 Few sellers like Maruti Suzuki, Toyota, Kia, etc
 Barriers to entry –
  Strongly regulated industry norms.
   Very high competition to innovative new products, from existing established players who are also 
   Spending on research and development.            
   High sunk costs of technology development.
   High Investment
   Impact on automobile industry - Growth very slow
because of low demand and low economic status of the
country.
  Government restrictions provided no motivation or
IMPACT ON incentive for firms to do technological upgradation.

OLIGOPOLY   Supply was low and there weren’t many competitors.

  Tata motors have some control over the price.
STRUCTURE
  Impact on consumers – Consumers did not have many
choices; the demand was fairly low as cars were still a
luxury and availability of some models.
PRODUCTS

Types :
• Passenger cars
REMARKABLE • Defense vehicles
PRODUCTS : • Trucks
• Jaguar • Vans
• Land rover • Coaches
• Tata nano • Buses
• Luxury cars
• Sports cars
• Construction equipment
SERVICES
 Door step service (DSS)
 724 Tata service stations
 Speedo service 
 Online service
 Gold club membership
COMPETITORS & SWOT ANALYSIS

Competitors of Tata Motors

• Eicher Motors
• Mahindra and Mahindra
• Maruti
• Nissan
• Toyota

Tata Motors have a monopoly in Electronic

Vehicle (EV) market in India.
DEMAND AND SUPPLY & BUSINESS OUTLOOK OF TATA MOTORS

 2.82 lakh crores INR i.e US$37 billion, 2022

 Tata Motors CEO and MD Guenter Butschek said the auto industry faced strong headwinds in 2019-20 amid a
slowing economy due to multiple factors -- liquidity crisis, high fuel prices, changes in axle load norms and
BS6 transition. The factors led to weak consumer sentiments and subdued demand across segments.
 Driven by an all-round strong performance, we expect Tata Motors to become earnings' positive in FY23 with
a net profit of Rs 7,068 crore. 
DEMAND AND SUPPLY & BUSINESS OUTLOOK OF TATA MOTORS 

 Jaguar Land Rover (JLR) segment (almost 77% of total revenues)

 Jaguar Land Rover consistently contributes a bulk of the company’s revenues, with an average revenue share of
78.9% in the last 3 years.
 The growth has remained flat in the past years with an absolute increase of just $0.5 billion from 2016 to 2018. In
2019 Trefis estimates the growth to continue to remain flat as the segment will contribute about $34 billion to
revenue, as a no deal Brexit looms for the United Kingdom.
THANK YOU