Learning,

perception
and
attribution
Hello!
I am Jerald Adalia
Currently working in BPI
Customer Sales and Service Associate

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 “Live as if you were to
die tomorrow. Learn as if
you were to live forever.”
-Mahatma Gandhi

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learning
× Relatively permanent change in
behavior or knowledge.
× It can be said that if there is a
change in the person’s behavior,
with that said change, there is
learning

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× Behavioral change starts with the mind when it
accepts new knowledge.
× Sometimes, the mind orders the body to show
some signs of behavior. Sometimes, the mind is
just plain contented with the new knowledge and
does not make attempts to show behavior change.

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Theories
of
× Classical Conditioning
× Operant Conditioning

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 CLASSICAL OPERANT
CONDITIONING CONDITIONING
× Type of learning that happens × “Instrumental Conditioning”
unconsciously. × Method of learning that
employs reward and
punishments for behavior

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 Operant: involves
Classical: adjustment to adjustment to situations in
events over which the which the actions of the
person has no control person determines what
happens to him

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Social learning
× Process of observing the behavior of others,
recognizing its consequences, and altering
behavior as a result.
× Learns through social contacts with other
people
How Social Learning is achieved
1. By observing what happens to other people
2. By being told about something
3. Through direct experience

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Perceptio
n
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Factors influencing percepti
on
Perceiver
Factors that influence
perception:
Situation Target
1. His past
Situational factors that Characteristics of the
experiences
influence perception: target:
2. His needs or
1. Time 1. Intensity
motives
2. Work setting 2. Size
3. His personality
3. Social Setting 3. Repetition
4. His values and
attitudes

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Attribution
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Attribution Theory
× People try to determine why people do what
they do.
TWO KINDS OF CAUSATION
1. Internally caused behaviors are those that are
believed to be under the personal control of the
individual.
2. Externally caused behavior is seen as resulting
from outside causes. That is, the person is seen
as having been forced into the behavior by the
situation

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Shortcuts used in forming im
pressions of
others
Selective Perception
× Process by which individuals
Halo Effect
perceive what they want to hear
in a message wile ignoring × Overall impression of a person
viewpoints. influences how we feel and
think about their character.
Stereotyping
× Judging someone in the basis
of one’s perception of the
group to which that person
belongs.
Espoused vs
enacted
values
 Espoused
values
× Values that an organization or
person states that it believes in
and is desired
× This are often seen in a mission
statements and taglines
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Enacted values
× Values that are shown through
organizational members’ behavior
and choices rather than what is
simply stated on mission statements.
× For most individuals, our enacted
values are shown by the choices we
make given the options we have
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 Espoused and enacted valu
es are not just for
organizations
× To build trust and a lasting relationship among people. Your values
are essential.
× As is it for humans, so it is for organization. Apart from having
aims and objectives for the workplace, it is necessary to have
values too.
Why are Espoused and Enacted values important?
1. It helps to increase productivity, performance, orderliness and
excellent customer service.
2. It helps to build trust within the workplace.

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THAN
KS!
Any questions?
Im just a chat or text away for your BPI banking needs ;)

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