MONTE’S

MEAT
STRAMA PAPER
 TOPIC
 Monte’s Meat Profile
 Environmental Analysis
 Problem Statement
 Recommendation

Sample footer text

 Introduction

This presentation will discuss about the application of strategic

management in the expansion of Monte’s Meat and its conversion
from an order-basis online store to a dine-in restaurant.

Monte’s Meat is a newly established small enterprise sells smoked

meat products in the province of Cavite and Pangasinan. Known for its
high-quality smoked meat products, it started to slowly become
popular in every household and social events.

Generating sales more than initially expected, the management decided

to venture to dine-in restaurant.
 Monte’s Meat
Vision:
To be the favorite go-to restaurant of every family where they get served with fresh
from the grill barbecue and smoked meat dishes.
Mission:
Our aim is to provide a unique wholesome dining experience through great food, laid
back ambiance, friendly and attentive customer service at an affordable price.
Core Values:
As a newly established Company, the owner made ensures to build a good company
culture through the company’s core values. Monte’s Meat Core Values are the
following:
 Customer satisfaction is as important as employee’s well-being
 Success is the product of consistently pursuing excellence
 Be better everyday
Environmental Analysis

Opportunities – The Company
introduced a new/unique
product in the market and sets
a standard thereof. This also
means lesser competition for
them, or if there will be more
competition in the future, they
have already set a history
which will retain in the
memory of the
consumers/buyers. Aside from
introducing a new product in
the market, the planned
expansion, which is a dine-in
restaurant, will also be a new
service that is not available
with other competitors with the
same products that they sell.
General Environment
Strengths – Monte’s Meat is
one of the first companies to
Threats – The country’s recent
provide/sell home-made
national elections may bring a
smoked meat in the market.
lot of changes in tax systems, Weaknesses – Since Monte’s
This gives the company the
mandatory requirements, etc. Meat is focused on only one
advantage to introduce a
Among the first ones is the type of product, gaining more
new/unique product in the
hike in minimum wage and customers and sales is a
market and setting a standard
mandatory contributions. The challenge. At times, it will not
thereof. This also means lesser
hike in minimum wage will always be the first choice as
competition for them, or if
increase the company’s other competitors offer variety
there will be more competition
operation expenses even before of products.
in the future, they have already
it earns profit from its
set a history which will retain
expansion.
in the memory of the
consumers/buyers.
External Factor Evaluation Matrix

​ Total
Opportunities 1.69
Threat 1.54
Strengths 1.70
Weaknesses 1.30
 Problem Statement
The general business problem is that ineffective
marketing strategies may negatively affect small
business restaurant sustainability. The specific business
problem is that some small business restaurant owners
lack marketing strategies to achieve sustainability
beyond 5 years. This study will focus on strategic
management on how to resolve the aforementioned
common business problems. How well Monte’s Meat
implements its policies and programs and achieves its
strategic intent in terms of its mission and vision is of
principal concern.
 Recommendation

Market Penetration
Market Development
Product Development
Thank you
Charity Rose Ramos
MBA Candidate