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    Co Branding

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    Co Branding

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    16 views18 pages
    The document warns that copying, distributing, or selling PPT works downloaded from the ibaotu.com platform without permission is illegal and could result in legal liability. It states that ibaotu.com will protect the copyright of the works and seek up to 10 times compensation according to the number of downloads and distributions.

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    Co-branding

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    The document warns that copying, distributing, or selling PPT works downloaded from the ibaotu.com platform without permission is illegal and could result in legal liability. It states that ibaotu.com will protect the copyright of the works and seek up to 10 times compensation according to the number of downloads and distributions.

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    16 views18 pages

    Co Branding

    Uploaded by

    Phạm Trần Khả Hân
    The document warns that copying, distributing, or selling PPT works downloaded from the ibaotu.com platform without permission is illegal and could result in legal liability. It states that ibaotu.com will protect the copyright of the works and seek up to 10 times compensation according to the number of downloads and distributions.

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    of 18

    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

    CO-BRANDING
     Definition, types,
    prerequisites of
    co-branding
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

     Benefits of
    co- branding

     Drawbacks of
    co- branding

     Some examples
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

    01
    Definition, types,
    prerequisites of co-
    branding
     Definition
    Co-branding is the
    strategy that strives to
    capture the synergism of
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

    combining two well-


    known brands into a
    third, unique branded
    product (Rao and
    Ruekert, 1994).
     Types of co-branding
    Ingredient co-branding:
    Brands collaborate based on compatible ingredients
    amongst them.
    Example: Dell + Intel Co-brand
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

    Composite co-branding:
    Combining the strengths of two or more well-known
    brands that are usually not easy to promote
    individually.
    Example: BMW-Louis Vuitton Co-Brand
     Prerequisites of co-branding
     Brands are easy to identify based on their product or
    trademark

     Brands provide different variety of items, which are


    considered to be the best value for the price
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

     There is a symbiotic relationship between the two


    brands

     Brands are compatible and complementary, but not


    competing with each other
     Brands should bring different products and/or services
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    02
    BENEFITS OF
    CO-BRANDING
    Product image enhancement,
    since they are associated with
    another renowned brand

    Brands can Joint advertising,


    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    share the risk which gives them a


    ibaotu.com

    and cost wider scope

    Technological The customers


    benefits tend to trust the
    product more
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    03
    ibaotu.com

    DISADVANTAGES OF
    CO-BRANDING
     Disadvantages of co-branding

    1. Uncertain amount of time


    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

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    given for building relationship


    between business
     Disadvantages of co-branding
    2. Incompatibilities of both brands
    Cultures, attitudes, value
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    Operational aspects (deliveries, inventory


    keeping, accounting systems, sale)
    Sibling brands of one
     Disadvantages of co-branding

    Yum Brand
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    ibaotu.com
     Disadvantages of co-branding
     3. Negative impacts of one overextended side
     4. Alteration in strategy, positioning, marketing
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    ibaotu.com

    or vision of one brand


     5. Changes in financial status of one brand or
    both brand
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    04
    SOME EXAMPLES
     SOME EXAMPLES
    Vietcombank – Vietravel
    co-branded card
    - Cardholder will receive cashback of 0.2
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    ibaotu.com

    - 0.5% spending volume at POS of VCB

    - Cardholder can be accumulated


    rewards points for Vietravel
    membership

    - Card service fee benefits


     SOME EXAMPLES
    New World Phú Quốc Resort
    (Sun Group & Rosewood Hotel Group)
    - Built by Sun Group with 375 villas
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

    - Sun Group with Rosewood Hotel Group in


    management and operation

    - Expected to make it a leading regional


    destination in the near future.
     SOME EXAMPLES
    Vietjet TravelCare
    (Vietjet & Chubb Insurance Vietnam)
    - Vietjet TravelCare is especially designed for
    感谢您下载包图网平台上提供的 PPT 作品，为了您和包图网以及原创作者的利益，请勿复制、传播、销售，否则将承担法律责任！包图网将对作品进行维权，按照传播下载次数进行十倍的索取赔偿！

    ibaotu.com

    Vietjet passengers and underwritten by


    Chubb Insurance Vietnam

    - Your travel inconveniences such as an


    accident, trip cancellation and other travel
    inconveniences will be taken care of.
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    ibaotu.com

    Thanks For Your Attention!

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