ELP-2022 (Plant Tissue Culture )

Topic:-Business plan for rose.

Presented by:-
GOHIL DEEP (K3)
GORIYA JAGDISH (K4)
KASUNDRA NIRVA (K5)

Presented to:-
Dr. Rajiv Kumar,
Assistant Professor
Department of Genetics and Plant Breeding ,
College of Agriculture, JAU, Junagadh
Our Team

Deep Gohil Nirva kasundra Jagdish Goriya

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Establishment of
Rose
export business
 Area and Procurement
• India has a long tradition of Floriculture References to
flower and Gardens are found in ancient Sanskrit classics
like the Rigveda , Ramayan, Mahabharta etc.
• In spite of the long and close association with Floriculture
the records of commercial activity in the field are very few.
• The information on the area under floriculture and the
Production Generated is highly inadequate.
• The estimated are under Flower Growing in the country is
about 65,000 ha.
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  Major flower growing state

Karanataka West Bengal Maharashtra Delhi

Tamil Nadu Haryana
In the East In the West
Andhrapradesh Rajasthan

In the South In the North

  Area under Flower production in India

State Area (ha.) Mp

Others
3.3%
2%
Karnataka 19,161 Delhi

Tamil Nadu 14,194 Rajasthan 2.9%

Karnataka
3.1%
west Bengal 12,285 Maharshtra
29.6%

Andhra Pradesh 5,933 5.2%

Maharashtra 3,356
Rajshtan 1,985 Andhraprades
h
Delhi 1,878 9.2%
Haryana 1,540
MP 1,270
Up 1,000
others 2,166 West Bengal
Tamilnadu
19%
21.9%

TOTAl 64,768
• The production of flowers is estimated to be near 300000
metric tonnes of loose flowers and over 500 million cut flower
with stem.
• Rose is the principal cut flower grown all over the country.
• In recent times with production for export gaining ground in
the country , The latest varieties like
• First red, Grand gala, konifitti, Ravel, sacha etc. Are also being
grown commercial.

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MARKET
ANALYSIS
• Rose is the most preferred flower in the international market.
• India has high potential for export of cut flowers.
• In the present study, tabular analysis percent share of different
countries in production, export and import of cut roses were
calculated.
• Compound growth rates in area and production of cut roses in
India and percent share of different countries in import of
Indian roses were calculated.
• it is revealed that India ranked first in area and production.
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• And production of cut roses and exporting only 0.20 to 0.40
percent of global export trade.
• India ranked 15th in the export of cut roses by contributing 0.20
percent cut roses export in the world.
• India is the exporting cut roses to the more than 55 country.
• United kingdom ranked first in cut roses import from India and
account 28.74 percent in total cut roses export from India.
• Followed to Uk ,Singapore (22.17%) , Malaysia (21.25%) and
New Zealand (9.29%) .

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 Government policy :
• To expand our international export market and encourage
agriculture exports.
• Promoting Agriculture produce that is novel, native, ethnic, and
organic.
• To stipulate an official mechanism that helps ease the flow in
terms of market access, overseas barricades, hygienic and
phytosanitary processes.
• Most importantly, to benefit the farmers of the nation.
• Aims to double India’s portion in world agriculture exports by
participating in the universal value chains.
• The Government along with the Department of Commerce have 11
introduced Schemes for Export of Agriculture Commodities.
 Certification
 Process of the APEDA registration
• Visit The Website
• Provide The Requisite Detail
• Generation Of OTP For Confirmation
• Filing The Application Online
• Processing Of Application Form
• Payment Of Requisite Fees
• Generation Of Application Number
• Issuance Of Login Details
• Status Check
• Re-Submission Of Documents
• Approval Of RCMC
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 What are the Documents Required for
APEDA Registration in India?
• Duly signed APEDA application form
• Copy of Import-Export code issued by D.G.F.T.
• Bank details and certification duly signed by the authorities.
• Bank A/c. statement of the account of the firm (for latest 2
months)
• Canceled cheque.
• In case of a company, certified copy of MOA, In case of
partnership firm, partnership deed is required.

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Example of APEDA certificate:

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  Quality Testing
• Flowers of high quality have a shine on them which brighten
the room Or the place where they are kept.
• Petals that are dull, spotted or drooping can easily be marked
and noticed.
• Flowers that have lustrous stems, petals and leaves are the best
in terms of quality and last longer
• Roses are valued for their rich and varied colors, profusion of
Bloom, velvety petal texture and in many cultivars a rich sweet
scent.
• For the export look for healthy, Robust leaves that are free of
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disease and insects
 Warehouse - storage
• Normal refrigeration (NR)
• Low pressure (LP, 10 to 35 mm hg)
• Low oxygen (0.5 % to 8%) storage trails were conducted
using cut flower of roses
• Roses could be stored up to 2 weeks under NR and up to 4
weeks under LP conditions and still exhibit at least 61 .

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  Packaging
1) Harvesting:
Cut flowers are selected and taken in process plant
2) Pre-cooling:
Cut flowers are stored in precooling room for temperature about 5 degree
Celsius.
3) De-leafing:
Excess leaves on rose flower stem are cut as per the stem length
requirement.
4) Grading:
Cut rose flowers are selected as per the required quality.
5) Sorting: 18
Roses are sorted according to the stem length, bud size .
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6) Bunching:
Cut flowers are bunched according to the requirement of the customer.
7) Stem cutting:
Bunch of cut rose flower is measured on scale for it’s stem length and required size is
cut.
8) Post cooling:
Cut flower bunches are kept in cold room at about 2-3 degree Celsius before the
packing.
9) Packing:
Variety of various cut rose flowers are taken and packed in the corrugated box as per
customer required size.
10) Dispatch:
Packed flowers are loaded in the refrigerated van at about 3-4 degree Celsius and
transported to the airport. 20
 Staff:
• Modern Pack houses:
Estimated Manpower requirement for 25 MT Pack-house: 60 (48 unskilled, 6
semiskilled, 6 skilled)
• Cold-Storage of 100 MT capacity:
Total: 4no’s (Record keeper-1, Technicians-1 and Helpers-2)
• Reefer Trucks:
3 no’s (2 Drivers and 01 Helper) per truck
• Spare Truck:
01 no (1 Driver and 01 Helper), Total Manpower required: 7 drivers and 4 Helpers

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 Land Required / Machinery
• Before selecting a suitable land for planting you should
consider the following term

1. Production cost
2. Quality of flower
3. Transportation cost

The land you choose, should be selected based on the

above feature and it should be capable of producing a
high - quality flower at low cost and that can stand up 22
 To international competition.
• As per the Floriculture expert committee by the ministry of
commerce, Government of India, has identified the below
places are perfect for the rose plantation to the production of
cut roses for export purpose .

1. In the place around Hyderabad

2. In the place around Bangalore

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 Rose sealing machine:

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  Subsidy / Bank loan :
• SUBSIDY SCHEME FOR EXPORT OF AGRICULTURE COMMODITIES BY SEA ROUTE
• Transport Subsidy of Rs. 50,000/- for export of agriculture commodities by sea route container to newly
opened countries.
• In order to boost the export of agriculture commodities grown in Maharashtra state, a proposal was under
consideration of Maharashtra State Agriculture Marketing Board for financial assistance to Cooperative
Society, Farmer Producer Group/ Company, Firm, Exporter, Farmer for direct export of fruits and vegetables
(excluding grapes), if it is exported through sea route through container. Therefore a Transport Assistance
Scheme has been launched. It has decided to reserve a fund of Rs. One Crore for the scheme
• The Cooperative Society, Farmer Producer Group/ Company, Firm, Exporter, Farmer who will export
designated agriculture commodity to the destinations mentioned. They will be eligible for getting Rs.
50,000/- per container (20 feet/40 feet) as subsidy. The maximum subsidy per beneficiary will be Rs. 1 Lakh
per year.

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 Taxes on Rose export duty :

• Export duty for The Rose is levied by the government when the product is exported from India to other
countries. The Rose comes under HS Codes which includes 17049010, 13021200, 6024000, 29400000,
44123110, etc. This tool helps you to find out custom duty/ export duty that one has to pay while exporting
The Rose from India.

• Connect2India additionally explains varied duties and taxes obligated on the export of The Rose from India.
It additionally helps you with the composition of export order for The Rose, paying tariff and taxes for The
Rose, obtaining custom clearances for The Rose and assist you with different procedures relating to the
export of The Rose in India. Connect2India helps you to find out the export duty of The Rose from India to
any other country. It also gives information about The Rose exporting procedure in India, exporting rules
and regulations in India for exporting The Rose.

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 Websites:
• Area and procurement - Division of
floriculture, IARI, new delhi Packaging -
www.eagle-linkflowers.com

• Land required/machinery -
www.Agrifarming.in

• Subsidy / Bank loan - www.grainmart.in

• Taxes on rose export duty –

https://connect2india.com/in/index.html
Thank you
for listening!

2022 June 13