Create a

SMART Goal
and KPIs
Worksheets
Business Description
Provide a short description of your selected business

Business Name

Web Matrix

Description of the business

Web Matrix is the best digital marketing agency in Singapore, We offer innovative
Internet Marketing Solutions designed to drive traffic to your website.

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SMART Goal
Draft a SMART goal for your selected business

Specific What needs to be done?

Measurable Can it be measured?
Achievable Can it be done?
Relevant Should it be done?
Time-bound When will it be done?

Get 20 Subscriptions In The First Month With My New Product Online We believe we
will have 20 subscriptions based on the current number of subscribers.

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Key Performance Indicators
Draft three KPIs for your selected business based on your SMART goal for your selected
business

Registration / Sales: Our goal is to have 20 subscribers to our new listing

product. Therefore We need to track our sales to make sure we are on track by
the end of the month.
1

Website traffic to a services page: The more we know about the potential of a
registered user, the more likely it is to submit to a services page.

Conversion Rate: We need to understand how many people are actually

subscribing to the site and we can optimize the landing page or traffic to the
site.
3

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