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  • Calla & Ivy Campaign Result Presentation

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    andreas frederius
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    The marketing campaign achieved its goal of increasing website traffic and sales by 10% over the quarter. The campaign drove 40,350 link clicks through Facebook and Instagram ads, which resulted in 807 purchases generating $32,280 in revenue. While the $2,824 campaign cost means the campaign achieved an 11.4 ROAS and 116% ROI, the conclusion recommends further optimizing link click costs and focusing on conversions for the next campaign.

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    The marketing campaign achieved its goal of increasing website traffic and sales by 10% over the quarter. The campaign drove 40,350 link clicks through Facebook and Instagram ads, which resulted in 807 purchases generating $32,280 in revenue. While the $2,824 campaign cost means the campaign achieved an 11.4 ROAS and 116% ROI, the conclusion recommends further optimizing link click costs and focusing on conversions for the next campaign.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    1K views8 pages

    Calla & Ivy Campaign Result Presentation

    Uploaded by

    andreas frederius
    The marketing campaign achieved its goal of increasing website traffic and sales by 10% over the quarter. The campaign drove 40,350 link clicks through Facebook and Instagram ads, which resulted in 807 purchases generating $32,280 in revenue. While the $2,824 campaign cost means the campaign achieved an 11.4 ROAS and 116% ROI, the conclusion recommends further optimizing link click costs and focusing on conversions for the next campaign.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 8

    Website Visits

    Campaign Result
    Generate website traffic that increases sales
    Goal by 10% at the end of the quarter of the year

    Campaign Objective:
    Traffic/purchases

    KPI:
    Link click, Number of purchases
    Creative
    Image placeholder
    Assets
    Objective:
    Traffic

    Audience:
    ● Age 24-55
    ● Women
    ● Interested in cut flowers
    Campaign ● Located in Northern Holland Region

    Settings Placement:
    Facebook & Instagram

    Duration:
    February 6, 2022 - March 15, 2022

    Budget:
    $3000
    Campaign Result Campaign Cost
    ● 40,350 link clicks (807 result in ● $2,824
    purchase)
    ● $40/purchase
    ● Revenue = $32,280
    ROAS: 11.4

    Results Revenue Total Investment


    ● Revenue = $32,280 ● Advertising: $2,824
    ● Cost: $12,105
    ● Total Investment: 14,929

    ROI: 1.16
    A/B Test ● Winning Ad
    Image placeholder ● 95% confidence
    Results
    ● Use “free shipping” as the copy

    Conclusion ● Keep optimizing to reduce link click cost

    & Next Steps ● Try A/B testing with a different image

    ● Focus on conversion as the objective for the next

    campaign
    Image placeholder
    Thank
    You!

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