Report Summary

Prepared for: Briefing: A short sampling of our content related to this topic.
Your Brand Team Takeaway: In this section your advisor would highlight key themes and patterns from the report,
Prepared by: as well as the most prominent megatrends to summarize the report for your team.
Tana & Courtney
Delivered on: 1/27/21

Top Insights
Heated To-Go Self-heating products and packaging allow for simple on-the-go consumption
Trend - Self-heating packaging and products allow consumers to take food items on-the-go without having to worry about them getting cold and
not tasting fresh when they're ready to be consumed. Everything from coffee cans to lunch boxes now contain self-heating functions. Insight -
People who have certain jobs or preferences require food that they can eat on-the-go, without compromising the flavor experience of eating the
food. Consumers who work in labour-heavy jobs, or people who are active and spend time outdoors, are most likely to benefit from on-the-go,
quality-enhancing food and beverage items.

Gravity Packaging Brands are launching specialized packaging and devices to boost convenience
Trend - Brands—especially those in the beauty industry—are launching pouches and accessories for at-home use that are intended to hold
products upside down, making it easier for consumers to use up the entirety of a bottle or tube. Through this design, companies are emphasizing
convenience and waste reduction. Insight - Given their busy lifestyles, contemporary consumers are prioritizing convenience and organization
in their personal spaces. This, in turn, allows individuals to feel less overwhelmed in their day-to-day activities. Since climate change is an
increasing worry for many, consumers simultaneously look for products that are focused on sustainability, but ones that will continue to offer
the desired practicality.

Re-Packaged Nostalgia Drinks that are usually targeted to kids are revamped for older demographics
Trend - Items like chocolate milk, juice boxes or milkshakes have long been associated more with children's beverage categories than they have
with adults. Brands in the beverage space are changing this with products that are revamped so they reflect the preferences of older
demographics–whether in packaging, formulation, or both. Insight - It's not necessarily that consumers simply outgrow certain food and
beverage items that were staples in their childhoods, but that their priorities shift as they get older. As people age, elements like nutritional
value, branding, and quality of ingredients are all considerations they take into account before making a purchase decision in the food and
beverage space. Therefore, consumers are drawn to brands that are able to package those qualities and couple them with nostalgia. [continued
online]

Compostable Beauty Beauty brands focus on compostable ingredients and packaging

Trend - With conscious consumerism on the rise, some beauty brands are updating their product range to include compostable or biodegradable
packaging, as well as more eco-focused ingredients in their offerings. Insight - Consumers have become more selective with their purchasing
decisions as their concern about climate change grows. Increased awareness about the environment necessitates conscious consumers to revamp
their day-to-day rituals and as a result, many look for new alternatives that better align with their newfound personal values.

Copyright © All Rights Reserved

Heated To-Goo
Self-heating products and packaging allow for simple on-the-go consumption
Trend - Self-heating packaging and products allow consumers to take food items on-the-go without having to worry about them getting
cold and not tasting fresh when they're ready to be consumed. Everything from coffee cans to lunch boxes now contain self-heating
functions.

Insight - People who have certain jobs or preferences require food that they can eat on-the-go, without compromising the flavor
experience of eating the food. Consumers who work in labour-heavy jobs, or people who are active and spend time outdoors, are most
likely to benefit from on-the-go, quality-enhancing food and beverage items.

Food-Steaming Lunchboxes It's a common occurrence to bring a packed lunch and warm it
in the microwave only to have it dried out in the process, so the
'Heatbox' self-heating lunchbox has been created to help solve
The 'Heatbox' Self-Heating Lunchbox Keeps Foods this problem.
Tasting Fresh URL: Hunt.to/417925

La Colombe, known for the innovative technology and

packaging introduced with its Draft Latte, is now introducing
Self-Heating Coffee Cans self-heating coffee cans. This new offering from the coffee chain
combines the convenience of a grab-and-go canned beverage
La Colombe's Portable Coffee Cans Heat Themselves with the comfort of a hot coffee. As it stands, the self-heating
in Two Minutes beverages are only available at the chain's flagship location and
can reach a temperature...
URL: Hunt.to/424244

Self-Heating Lunchboxes The 'LunchEAZE' is a self-heating lunchbox that will allow

consumers to enjoy a fresh, hot meal wherever they are
The 'LunchEAZE' Automatically Warms Lunch to without the need for a microwave or stove.
Enjoy at a Set Time URL: Hunt.to/399754

HeatGen sets itself apart by offering self-heating, ready-to-drink

Self-Heating Canned Packaging
HeatGen Offers Ready-to-Drink Beverage Packaging
That Heats Itself
beverage packaging that may be activated with the twist of a
lid. While the packaging resembles a conventional canned
beverage with a pull tab, the base of the can has a twistable
component that can be turned to activate the heating function
of the packaging within two minutes.
URL: Hunt.to/398917

Popularity Patterns & Megatrends 4 Featured

8.5 Activity
Hybridization 30 Examples
Scor 89,165 Total Clicks
e Freshness
URL: Hunt.to/437033
Copyright ©
All Rights Reserved
Heated To-Goo
Self-heating products and packaging allow for simple on-the-go consumption

How is your brand prioritizing quality

alongside portability?

Overlooked Opportunity 1: Workshop Question Copyright ©

All Rights Reserved
Gravity Packagingo
Brands are launching specialized packaging and devices to boost convenience
Trend - Brands—especially those in the beauty industry—are launching pouches and accessories for at-home use that are intended to
hold products upside down, making it easier for consumers to use up the entirety of a bottle or tube. Through this design, companies are
emphasizing convenience and waste reduction.

Insight - Given their busy lifestyles, contemporary consumers are prioritizing convenience and organization in their personal spaces.
This, in turn, allows individuals to feel less overwhelmed in their day-to-day activities. Since climate change is an increasing worry for
many, consumers simultaneously look for products that are focused on sustainability, but ones that will continue to offer the desired
practicality.

To reduce household waste, consumers are investing in

Eco-Refill Pump Packaging everything from shampoo to laundry detergent in formats that
can be refilled with the purchase of refill pouches. Now, Kao
The Raku-raku Switch Turns Refill Pouches into the Corporation is introducing the Raku-raku Switch so that refill
Primary Packaging pouches have the potential to become the primary packaging.
URL: Hunt.to/434837

Flip-It is an all-purpose bottle-emptying kit that is intended to

Bottle-Emptying Kits offer a few benefits to consumers. The product channels gravity
so that consumers can get every single last drop out of their
product—whether that be a shampoo and conditioner bottle,
Flip-It Helps You Get the Last Drops of Your Products food products like BBQ sauces or honey, adhesives, and so on.
—from Beauty to Haircare Essentially, it is a "bottle-emptying kit that uses...
URL: Hunt.to/436096

A bathroom organizer can prove to be a convenient and

Convenient Bathroom Organizers
BHeadCat Offers an All-in-One Solution for a Multi-
Functional Space
efficient solution for any space—especially given the
abundance of hygiene and self-care products that many people
own and store. BHeadCat offers an all-in-one device that brings
about a neat and multi-functional space, promising a clean
experience during the morning and nightly routines.
URL: Hunt.to/435252

The Sopo Shampoo and Conditioner boast good-for-you

Stick-on-Peel-off Dispensers
The Sopo Shampoo and Conditioner are Natural and
Organic
formulas and eco-conscious packaging design. Powered by
Argan Oil, the products are both 100% natural and organic. In
addition, through a forward-thinking stick-on-peel-off
dispenser, the brand is hoping to reduce consumer waste, while
simultaneously "decluttering baths and showers." Gravity also
enables individuals to use every last...
URL: Hunt.to/436095

Popularity Patterns & Megatrends 4 Featured

8.4 Activity
Simplicity 35 Examples
Scor Catalyzation 75,300 Total Clicks
e Freshness
URL: Hunt.to/436111
Copyright ©
All Rights Reserved
Gravity Packagingo
Brands are launching specialized packaging and devices to boost convenience

How might your brand bring together

convenience and sustainability?

Overlooked Opportunity 2: Workshop Question Copyright ©

All Rights Reserved
Re-Packaged Nostalgiao
Drinks that are usually targeted to kids are revamped for older demographics
Trend - Items like chocolate milk, juice boxes or milkshakes have long been associated more with children's beverage categories than
they have with adults. Brands in the beverage space are changing this with products that are revamped so they reflect the preferences of
older demographics–whether in packaging, formulation, or both.

Insight - It's not necessarily that consumers simply outgrow certain food and beverage items that were staples in their childhoods, but
that their priorities shift as they get older. As people age, elements like nutritional value, branding, and quality of ingredients are all
considerations they take into account before making a purchase decision in the food and beverage space. Therefore, consumers are
drawn to brands that are able to package those qualities and couple them with nostalgia.

Cold-Pressed Plant-Based Milkshakes
The Holy Moly Nutshakes Come in Three Tasty
Flavors
The Holy Moly Nutshakes are a new product from the brand
that are positioned to offer consumers in the UK with a tasty,
satisfying and dairy-free option to enjoy when craving a
conventional milkshake. The vegan-friendly shakes have a
gluten-free recipe that is achieved using a blend of raw
unpasteurized almond milk almond with fresh fruit to achieve a
low-calorie, high-floor...
URL: Hunt.to/437038

The Grounded dairy-free RTD shakes are a new range of drinks

Premixed Vegan Protein Shakes
The Grounded Dairy-Free RTD Shakes are Milkshake-
Inspired
from the London-based brand that are formulated to offer
consumers a health-focused product that is flavorful yet also
nutrient-dense. The shakes come in Mint Choc M*lkshake and
Chocolate M*lkshake flavors, which are both formulated with
100% natural ingredients including organic sunflower protein.
The drinks also contain...
URL: Hunt.to/434620

Slate launched ultra-filtered chocolate milk for adults, which is

Adult-Focused Chocolate Milk Products
Slate Launched Its Ultra-Filtered Chocolate Milk
also lactose-free. The product is shelf-stable, as each of the
cans undergoes a retort process. Manny Lubin, a co-founder of
the company, spoke about how the beverage can cater to adult
consumers, "It's known as a kids' drink that's high in sugar in a
carton, but if we can reposition it as a functional beverage
that's...
URL: Hunt.to/422952

Lewis Road Creamery launched a limited-edition milk that

Chocolate Marshmallow Milks
Lewis Road Creamery's Limited-Edition Milk Reminds
of S'mores
channels the flavor of a beloved campfire treat. The S'mores
Flavored Milk was crafted to remind of the taste of chocolate
milk and marshmallow and includes 12% Whittaker’s
Chocolate, plus other chocolatey ingredients like cocoa powder
and cocoa extract.
URL: Hunt.to/415642

Artisanal Ready-to-Drink Milkshakes
The New Jude’s Premium Milkshakes are
Nostalgically Indulgent
The new lineup of Jude’s premium milkshakes have been
unveiled by the UK-based dairy brand as series of options for
adult consumers that will offer them a mature way to enjoy the
nostalgic taste of the childhood beverage.
URL: Hunt.to/405192

Popularity Patterns & Megatrends 5 Featured

7.0 Activity
Nostalgia 54 Examples
Scor Youthfulness 33,956 Total Clicks
e Freshness
URL: Hunt.to/423002
Copyright ©
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Re-Packaged Nostalgiao
Drinks that are usually targeted to kids are revamped for older demographics

How could your brand effectively capture

both sophistication and nostalgia in its
product/service?

Overlooked Opportunity 3: Workshop Question Copyright ©

All Rights Reserved
Compostable Beautyo
Beauty brands focus on compostable ingredients and packaging
Trend - With conscious consumerism on the rise, some beauty brands are updating their product range to include compostable or
biodegradable packaging, as well as more eco-focused ingredients in their offerings.

Insight - Consumers have become more selective with their purchasing decisions as their concern about climate change grows. Increased
awareness about the environment necessitates conscious consumers to revamp their day-to-day rituals and as a result, many look for
new alternatives that better align with their newfound personal values.

British luxury beauty brand Wildsmith Skin's Copper Peptide

Mushroom-Based Skincare Packaging
Wildsmith Skin's Product Duo Comes in a
Compostable Box
Duo is packaged in a mushroom-based compostable box,
introducing the first of its gift sets in eco-friendly packaging.
The Compostable Copper Peptide Duo features a serum and a
cream from the brand, both of which are powered by bio-active
ingredients that are beneficial for reviving skin cells and
boosting the production...
URL: Hunt.to/420923

Product packaging that's fully biodegradable or compostable

often has a look to it that's seen as more earthy and natural
Zero-Waste Beauty Packaging than polished and high-end—but Kjaer Weis' new Red Edition
packaging is not only compostable and recyclable but also
Kjaer Weis' Red Edition is Refillable, Recyclable and luxurious. The zero-waste beauty brand is known for its
Compostable refillable cosmetic cases and its newly launched Red Edition
offers a stylish new way for cream...
URL: Hunt.to/428870

As consumers become more educated on the importance of all-

Plastic-Free Organic Skincare
Beauty Brand Studium Essentials Uses Plant-Based
Ingredients
natural ingredients, many are in search of plant-based and
organic skincare products such as premium beauty brand
Studium Essentials. The brand was named after the Latin word
studium that translates to devotion and was founded,
formulated and curated by BHS Naturopathy student Gabriella
Abell.
URL: Hunt.to/420746

Vegan Organic Anti-Aging Solutions

House of Life, a London-based skincare company, recently
launched its organic anti-aging line that's also vegan-friendly.
The House of Life Boasts an Eco-Friendly Line of Skin URL: Hunt.to/415684
Products

Popularity Patterns & Megatrends 4 Featured

7.9 Activity
Hybridization 36 Examples
Scor Curation 51,323 Total Clicks
e Freshness
Naturality
URL: Hunt.to/411996
Copyright ©
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Compostable Beautyo
Beauty brands focus on compostable ingredients and packaging

How could your brand better align with

its customers' personal values?

Overlooked Opportunity 4: Workshop Question Copyright ©

All Rights Reserved
Geotarget Packagingo
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic
(which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR
codes that directly connect local businesses, recycling programs, and more.

Insight - The current economic climate has impacted many businesses, but independent businesses have suffered greatly in particular. As
a result, consumers have become more mindful of how they shop and seek ways to support local brands. These consumers tend to be
those already immersed in social good; for many in this group, their goal is to keep the human element of the economy afloat.

Interactive Bottle Caps SharpEnd recently announced that it would be partnering with
Guala Closures Group, a production and packaging company
that specializes in safety closures for wine, spirits, and other
SharpEnd Partnered with Guala Closures Group to food products and beverages.
Grow Its Connected Caps URL: Hunt.to/441006

As well as being passionate about making informed product

Scannable Responsible Packaging
Lumi ID Helps Consumers Properly Dispose of
Product Packaging
choices, consumers today are interested in taking steps to
responsibly dispose of product packaging but this can
sometimes be a challenge when helpful symbols or directions
are omitted. Packaging platform Lumi released Lumi ID as a way
to help consumers get their questions on packaging answered
in an efficient way. With Lumi ID,...
URL: Hunt.to/425924

Chromatic Artistry Seafood Branding
This Conceptual Canned Seafood Branding is Locally
Focused
This conceptual canned seafood branding has been created by
Linsanity Design to identify a way to help make an ordinary
everyday product pop off the shelves by appealing to modern
consumer preferences for high-end aesthetics.
URL: Hunt.to/437264

Stacy's Pita Chips conducted a Rise of the Female Founder

survey earlier this year and found that "67% of consumers wish
Geotargeted Chip Bags it were easier to find products and services from female-
founded businesses and 79% think it is important to see more
Stacy's Pita Chips Uses QR Codes to Share a Women- female-founded businesses in their communities." As a result,
Owned Business Directory the brand is introducing innovative new packaging that includes
a QR code that can be scanned to...
URL: Hunt.to/439529

Popularity Patterns & Megatrends 4 Featured

6.7 Activity
Simplicity 36 Examples
Scor Many to Many 29,176 Total Clicks
e Freshness
URL: Hunt.to/439651
Copyright ©
All Rights Reserved
Geotarget Packagingo
Brands are shedding light on local businesses through packaging initiatives

How can your brand practice corporate

social responsibility through branding?

Overlooked Opportunity 5: Workshop Question Copyright ©

All Rights Reserved
Modern Cerealo
Cereal brands are changing up their branding to appeal to the Millennial consumer
Trend - Some cereal companies are moving away from an overly energetic "mascot" and toward more chic and contemporary aesthetics
for their packaging and branding. This might come in the form of a slick color palette, modern illustrations, or even a special feature
that adds to the experience.

Insight - Consumers—especially those who are a part of the Millennial and Gen Z demographics—are placing a strong emphasis on
appearance when making their purchasing decisions. For some, this stems from a curiosity and a desire to be adventurous, others tend to
make a correlation between good aesthetics and high quality. Given that there are many choices on the market that can overwhelm
consumers, individuals are usually drawn to the product that catches their eye the most.

Many Millennials are familiar with high-fiber wheat bran cereals

Millennial-Targeted Bran Cereals
Hubbards' Bran-ola Boasts Bold, Neon-Colored
Branding
but only because they have seen their parents—or even their
grandparents—eating them. Hubbards set out to entirely
rebrand the breakfast cereal's look, taste and texture in a way
that would be appealing to Millennials, communicating that
Bran-ola "ain’t your grandma’s bran."
URL: Hunt.to/419155

Cereal is quintessentially associated with breakfast that could

Anytime Breakfast Cereals make those who enjoy it as a snack or even late-night meal feel
a bit out of sorts when doing so, which is something OffLimits
Cereal is here to help change. Developed by author, foodie and
OffLimits Cereal Help Reframe the Breakfast Food as host Emily Miller, the cereal comes in two flavors including
an All-Day Option Dash and Zombie, which are made with Intelligensia...
URL: Hunt.to/432617

Nestlé and FCB Brazil worked together to completely reimagine

Redefined Family-Size Cereal Boxes
Nestlé Brazil Debuts a New Packaging Format for Its
Product
the family-size cereal box experience with its Cheerios product
line. The new packaging, which is debuting today across the
country, is "tailor-made for eight different types of families."
For example, while the smallest version (120 g) is for people
who only share their home with their pet, the biggest...
URL: Hunt.to/434635

Nostalgic High-Protein Cereals
Magic Spoon Releases Two New Flavors—Strawberry
and Peaches & Cream
Magic Spoon has released two new summer flavors in its lineup
of low-carb, high-protein cereals. Both the Strawberry and the
Peaches & Cream variety feature 11 grams of protein, five
grams of net carbs, one gram of sugar, and are keto-friendly. In
order to achieve an all-natural sweetness profile, Magic Spoon
uses a combination of monk fruit and allulose—an FDA-
approved sugar substitute.
URL: Hunt.to/433735

Popularity Patterns & Megatrends 4 Featured

7.0 Activity
Experience 32 Examples
Scor Nostalgia 19,151 Total Clicks
e Freshness
Youthfulness
URL: Hunt.to/436850
Copyright ©
All Rights Reserved
Modern Cerealo
Cereal brands are changing up their branding to appeal to the Millennial consumer

How might your brand update its

packaging, with modern aesthetics in
mind?

Overlooked Opportunity 6: Workshop Question Copyright ©

All Rights Reserved
Accessible Packageo
More brands prioritize inclusive packaging for people with disabilities
Trend - Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic
brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps.

Insight - Years of activism by people with disabilities and their allies has resulted in a greater awareness about the various ways in
which the world isn't designed for people with certain physical impairments. The constant push for inclusion now also includes people
from these historically under-served demographics, and some brands are now rising to the challenge.

For World Sight Day, Herbal Essences is committing to

Accessible Haircare Packaging
Herbal Essences's Tactile Markings Help People with
Low to No Vision
producing even more of its haircare packaging with inclusive
designs to assist people with low to no vision. The brand
previously introduced tactile markings to help people
differentiate between shampoo and conditioner bottles with
raised lines and dots and as of 2020, all Herbal Essences
shampoos and conditioners will have these differentiations....
URL: Hunt.to/415036

All-natural skincare brand Victorialand Beauty implemented the

Accessible Skincare Packaging
Victorialand Beauty Uses Raised Symbols for Tactile
Recognition
CyR.U.S. System of Raised Universal Symbols to introduce
accessible skincare packaging that can easily be differentiated
by touch. The proprietary tactile recognition system consists of
a set of raised trademarked symbols, so that consumers who
are impacted by visual impairments can use the skincare
products they need.
URL: Hunt.to/424642

Sight Loss-Friendly Cereal Packaging
Kellogg's Coco Pops is Trialing Use of NaviLens
Technology
The Kellogg's Coco Pops cereal boxes are being changed in the
UK to help support shoppers with sight loss and make it easier
for them to find the products the need with ease. The new
boxes have been created in partnership with the Royal National
Institute of Blind People (RNIB) and utilizes NaviLens technology
in order to have the user simply position their smartphone...
URL: Hunt.to/438283

Braille-Covered Beer Labels
The West Side Brewing Braille Ale Has Accessible
Branding
The West Side Brewing Braille Ale is a new offering from the
Cincinnati-based brewery that is positioned as a refreshing beer
with an accessible profile. The beer features a label on the can
that has been finished with Braille thanks to a partnership with
the Cincinnati Association for the Blind & Visually Impaired and
special equipment to print the raised lettering. The final...
URL: Hunt.to/434274

Popularity Patterns & Megatrends 4 Featured

6.4 Activity
Experience 36 Examples
Scor Catalyzation 28,876 Total Clicks
e Freshness
URL: Hunt.to/440881
Copyright ©
All Rights Reserved
Accessible Packageo
More brands prioritize inclusive packaging for people with disabilities

In what areas is your brand not as

inclusive or accessible as it could be?

Overlooked Opportunity 7: Workshop Question Copyright ©

All Rights Reserved
Paper Bottleo
In order to meet demand for sustainability, brands are launching paper-based bottles
Trend - Brands in the alcohol and personal care industries are working on developing paper bottles that can hold liquids without
compromising the experience of the product or its quality. Many of the designs are still in the prototyping stages and this move comes
as companies look for more sustainable solutions in packaging.

Insight - As individuals are increasingly aware of their consumption habits, the consequences of climate change, and the excess waste
accumulated in landfills and oceans, the demand for more sustainable products and packaging soars. Many are interested in eco-
conscious solutions that incorporate efficient and familiar materials that are simple to dispose of. When this desire is satisfied,
consumers feel more at ease about the products that they purchase.

The Absolut Company is identifying paper bottle packaging as a

Paper Bottle Packaging Concepts
The Absolut Company Joins Others in a Quest for
Sustainability
"promising opportunity" and is looking toward the material in
order to build a "truly circular system." The brand is
participating in a collaborative paper bottle development
project called 'Paboco.' Other companies that are betting on a
more sustainable future are Carlsberg, L'Oreal, and Coca-Cola.
URL: Hunt.to/432094

Carlsberg is getting closer to creating the world's first-ever

Paper Beer Bottles paper beer bottle and it is ultimately aiming to come up with a
solution that's made from sustainably sourced wood fibres
that's both 100% bio-based and fully recyclable. As part of its
Carlsberg is Aiming to Create 100% Bio-Based & Fully work in this area, the beer brand is now sharing two prototypes
Recyclable Packaging of its Green Fibre Bottle, powered by paper bottle technology.
URL: Hunt.to/415080

The CHOOSE Hand Soap highlights sustainability thanks to

biodegradable packaging that helps to enhance the product's
Paper-Made Soap Packaging eco-friendly profile and keep plastic out of the equation. The
antibacterial hand soap packaging is achieved with recycled
CHOOSE Hand Soap is Packaged in Biodegradable newspapers along with naturally sustainable materials, and are
Bottles 100% biodegradable and free from plastic components. The
soap itself is...
URL: Hunt.to/425813

One of the major themes for 2019 was reducing plastic waste
and working with alternative eco-friendly materials—and
Eco-Friendly Beauty Bottles L’Oréal is working towards making the world more sustainable
with innovations like its paper-based beauty bottle. L’Oréal
L’Oréal Created a First-of-Its-Kind Vegetable Fiber collaborated with Paboco to develop an alternative to plastic
Cosmetic Bottle packaging that it calls a "never-before-seen innovation in the
cosmetic industry" made with...
URL: Hunt.to/419126

Where possible, industries are switching to paper packaging

solutions to reduce plastic waste and Frugalpac is introducing
Recycled Paperboard Bottles the Frugal Bottle as an innovative, standard-sized wine bottle
made mostly out of recycled paper. The Frugal Bottle is made
The Frugal Bottle by Frugalpac is Five Times Lighter from 94% recycled paperboard and it is five times lighter than
Than Glass glass, offering relief from heavy shipping and transportation
costs. This...
URL: Hunt.to/431905

Popularity Patterns & Megatrends 5 Featured

8.4 Activity
Naturality 42 Examples
Scor Catalyzation 85,364 Total Clicks
e Freshness
URL: Hunt.to/432108
Copyright ©
All Rights Reserved
Paper Bottleo
In order to meet demand for sustainability, brands are launching paper-based bottles

Brainstorm alternative materials that can

make your packaging better for the
environment.

Overlooked Opportunity 8: Workshop Question Copyright ©

All Rights Reserved
Accelerated Biodegradationo
Brands are opting in for biodegradable plastic with organic additives
Trend - In order to meet higher standards for sustainability, CPG brands are turning to biodegradable plastics that are enhanced with
organic additives. The new material performs just as well as regular plastic but when in a landfill, the organic additives allow for the
packaging to biodegrade at a faster rate than usual.

Insight - The immediacy of climate change, combined with the realization that much of the products that are regularly consumed are
pre-packaged, creates a demand for enhanced performance within the CPG industry. As many become skeptical about the effectiveness
of recycling, individuals emphasize the need for materials that are better suited for the environment, allowing them to feel more at peace
with the products that they choose to purchase.

Bio-Tec Environmental developed EcoPure which is an organic

Biodegradation-Supporting Organic additive that is designed to accelerate biodegradation "through
Additives a series of chemical and biological processes in a landfill
disposal environment." The product is being offered as a
EcoPure's Product is Meant to Kickstart solution to companies and manufacturers who are seeking to
strengthen their dedication to sustainability.
Biodegradation
URL: Hunt.to/430979

ND Supplies Inc. is revolutionizing its approach to eco cannabis

Eco-Conscious Cannabis Packaging
ND Supplies Inc. & Calyx Containers Boast Eco
Cannabis Packaging
packaging through a strategic collaboration with US-based
Calyx Containers. When taking into consideration the current
boom and demand for the Canadian cannabis market, this
partnership is valuable in maintaining a sustainable approach
throughout.
URL: Hunt.to/430986

Pollution-Reducing Water Packaging
Chlorophyll Water Has Announced Biodegradable
Bottle Packaging
A new biodegradable bottle design has been announced by
Chlorophyll Water that will enable the brand to eliminate the
occurrence of pollution, reduce its creation of greenhouse gas
emissions and more.
URL: Hunt.to/416695

Authentic Italian dairy manufacturer Alba Cheese has recently

Biodegradable Wrap Packaging
Alba Cheese Has Increased Its Commitment to the
Environment
pivoted its eco packaging strategy to include a special
biodegradable wrap from Australian company BioGone.Eco
products and biodegradable materials have been the focus of
many companies as consumer consciousness about the
environment intensifies and many demand sustainable
practices.
URL: Hunt.to/430974

Popularity Patterns & Megatrends 4 Featured

7.7 Activity
Naturality 35 Examples
Scor Catalyzation 93,825 Total Clicks
e Freshness
URL: Hunt.to/430990
Copyright ©
All Rights Reserved
Accelerated Biodegradationo
Brands are opting in for biodegradable plastic with organic additives

How might you enhance the sustainable

practices of your company?

Overlooked Opportunity 9: Workshop Question Copyright ©

All Rights Reserved
Poetic Packagingo
Brands look for poetic inspiration in order to elevate their packaging design
Trend - Brands are leveraging the works of poets to create packaging aesthetics that are ethereal and capture consumer attention. Done
either in collaboration with a creative agency or a poet, these romanticized designs combine minimalism with poetic novelty.

Insight - Romanticism is often quoted by contemporary consumers as many are excited to engage with and discuss the alluring works
that define this movement in art and literature. Those who want to enrich their cultural knowledge look for both historic, as well as
contemporary examples. Receptive to the different mediums romanticism is translated in, this interest allows the movement to be
embraced as a selling point for products.

The collaboration between Canadian poet Atticus and Pyrrha

Female Spirit-Inspired Talismans
The Poet Atticus Joins Pyrrha for a Charitable Jewelry
Launch
results in a charitable jewelry release that will benefit Love is
Louder — a not-for-profit organization that is aimed to help
"teens and young adults rise above self-image issues and the
harmful aspects of social media." Retailing at $189 USD, Pyrrha
will donate $50 of each purchase to the organization.
URL: Hunt.to/423078

The ethereal essence of CASA BOSQUES' chocolates is

Poetic Chocolate Branding
SAVVY STUDIO Outfits CASA BOSQUES with a
Charismatic Branding Identity
communicated in the brand's extraordinary packaging and
identity-boosting materials. The aesthetic for the company has
been carefully arranged by SAVVY STUDIO who turns to poetry
and places for an inspirational kick.
URL: Hunt.to/405390

This delicate rosé label definitely communicates a romantic

sense that will entice consumers. Hedylogos Wine's semi-sweet
Poetic Rosé Labels rosé is defined by its "delicate aromas of flowers and white
summer fruits" and the brand wanted to find a packaging
TAIZO Design & Chondros Loukas Create an Ethereal design that really built on the essence of its product. It tapped
Aesthetic for Hedylogos Wine Athens-based studio TAIZO Design and graphic designer Loukas
Chondros to do so.
URL: Hunt.to/423079

The 'Lost Poet' wine is a delicate red blend that is characterized

Poet-Inspired Wine Packaging by "depth and complexity." Released as a limited-edition
product, the bottle is the result of a collaboration between
The Winc x Atticus Lost Poet Wine Embraces Writing Winc and Atticus — a New York Times Best-Seller and viral
and Winemaking masked poet.
URL: Hunt.to/422522

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Poetic Packagingo
Brands look for poetic inspiration in order to elevate their packaging design

How might you introduce romanticism to

your product/service?

Overlooked Opportunity 10: Workshop Question Copyright ©

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Smart AI Packagingo
Illing Company Inc. Seeks to Expand the Packaging Vision of Its Clients
The growth and potential found in the technology sector is causing brand to expand the packaging vision, in order to satisfy and
anticipate consumer needs, as well as supercharge product experience. Illing Company Inc. is focusing particularly on the implications
of artificial intelligence for the packaging sector.

One of its offerings—IllingConnect—seeks to "create a one-on-one dialogue between [the] brand and the consumer, both before and
after the sale." At its core, it is a cloud-based platform that allows for product experience to be transformed through authenticity and
storytelling, to deliver hyper-localized content, present one-click buying opportunities, protect from grey market diversion and
counterfeiting, and much more. In addition, Illing Company Inc. also emphasized that artificial intelligence can expand the packaging
vision also in regards to the supply chain, as well as sustainability.

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Shipping-Friendly Wine Packagingo
The Smurfit Kappa 'eBottle' Packaging Keeps Wines Secure
The Smurfit Kappa 'eBottle' packaging has been launched by the brand in response to the growing online beverage purchase market to
help make it easier for companies to ship out orders in a safe manner. The packaging range includes the Rollor bottle pack as well as
the BiPack and the Pop-up insert, which will all work to keep bottles protected from breakage when being shipped. This follows the
surge in online retail for both alcohol and liquid in general amidst the ongoing COVID-19 pandemic.

VP of Innovation and Development at Smurfit Kappa Europe Arco Bergenbosch commented on the announcement of the 'eBottle'
packaging saying, "Our new eBottle product range offers beverage businesses a suite of fit-for-purpose and bespoke packaging
solutions which address the key challenges for their e-commerce channel. The innovative range, combined with our focus on e-
commerce processes, supply chain, and consumer experience, have all contributed to increased sales and greater efficiencies for our
customers.”

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Transformative Cardboard Packagingo
This Packaging from Samsung Turns Into Useful Home Items
Cardboard packaging is typically only used to transport an item safely from one place to its final destination before it is broken down
and recycled. Samsung is introducing new eco-friendly packaging across its entire TV product portfolio, which means that the
corrugated cardboard is not only easier than ever to recycle but it can also be creatively repurposed in the home. Samsung's packaging
includes QR codes that link to manuals that help to guide customers through the process of assembling small household items like cat
houses, magazine racks or end tables.

To spotlight the new eco-friendly packaging innovation, Samsung is hosting a design competition that challenges people to create
inventive home projects for their chance to win up to $10,000 or other prizes.

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Confectionary-Informed Health Tabletso
Shinning Day Unveils Stunning New Package by Pica Design
Lutein has become increasingly popular among wellness consumers for its eye-protection qualities and Shinning Day is a brand
offering creative and "eye catching" designs to its packaging. Taking inspiration from confection, the sweetened lutein health tablets
are aiming to enter the market as "eye-care candy."

The Shinning Day sweetened lutein health tablets are beautifully packaged in a white aluminum tin with blueberry and bee drawings
adorned in purple. As a striking center piece, the tin boasts a shining eye in the same muted purple colorway, drawing focus on the
product's connection to eye health. Lastly, the package boasts further information about the product in a navy blue box with white
characters, creating a balanced aesthetic.

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Sustainable Shoebox Designso
The Conceptual 'Standbox' Shoebox Protects, Carries and Displays Shoes
The conceptual 'Standbox' shoebox has been designed by Elif Bulut as a new take on shoe packaging that would provide a more
sustainable experience for retailers and consumers alike to appreciate. The shoebox maintains a compact design that features minimal
negative space inside to help manufacturers ship out more product in less space. Upon arrival at the store, the box can be opened to
put the footwear on display for shoppers to have a look at before giving it a try and easily accessing the second shoe for a better try-on
experience with minimal need for assistance.

The conceptual 'Standbox' shoebox is a fresh take on the conventional packaging design and also eliminates the need for an additional
bag thanks to a slide-through paper handle.

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Collaborative Video Game Cosmeticso
The Colourpop x Animal Crossing Collection is Fun & Uplifting
Animal Crossing: New Horizons was one of the most popular new releases of 2020 and Colourpop is now kicking off 2021 with the
Colourpop x Animal Crossing: New Horizons collection. Thanks to the collaboration, there are 11 new products to purchase, all of
which take inspiration from the uplifting colors that make up the world of Animal Crossing.

In the collection, Animal Crossing fans will find eyeshadow palettes decorated with the faces of familiar characters, powder blushes,
tinted lip sets and a glitter gel. While the mint green palette takes cues from Tom Nook, the pressed powder blushes are imprinted with
flowers that can be found on the island. Other fun packaging in the collaboration features motifs like leaves, money bags and stars
from the video game universe.

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Architectural Mezcal Bottleso
OAX's Packaging References Traditional Mexican Architecture
Mezcal bottles come in all different shapes and sizes and this one from OAX taps into the bright colors and strong architectural lines
of Mexican buildings. The limited-edition OAX Original sets itself apart with intricately sculpted ceramic bottles that offer a unique
alternative to glass.

The artful bottles have the potential to be displayed within the home as decorative pieces or repurposed as different kinds of vessels.

Each type of mezcal has its own colored bottle that represents the essence of the liquid inside. While Arroqueño is a smoky spirit that's
packaged in a gray bottle, Tepeztate comes in a coral-colored bottle and Tobalá, which comes in a white bottle, is described as having
a silky taste with notes that are sweet, herbaceous and floral.

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Plastic Reduction Packaging Initiativeso
Mars Wrigley UK Has Announced Reduced Plastic Packaging
Mars Wrigley UK has announced a new reduced plastic packaging initiative in an effort to help save materials and eliminate tonnes of
waste from entering the landfill each year.

The announcement from the brand includes a 10% reduction in plastic material, which equals out to 51 tonnes of plastic being saved
each year. This is likely to come as welcome news to consumers who are becoming more weary of how their favorite products are
packaged and the kinds of effects they could be having on the environment.

Sales Director and Interim General Manager at Mars Wrigley UK Nick Reade spoke on the new reduced plastic packaging initiative
saying, "As well as cutting back our plastic use, it means for some brands we can fit more packs into the boxes we ship, increasing our
efficiency and taking the equivalent of 90 lorry loads of boxes off the road each year. Reducing our plastic use for some of our most
popular items is our latest step in our [continued online]

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Paper-Based Can Carrierso
The Fishbone Can Carrier System Replaces Single-Use Plastic Ring Handles
Atlantic Packaging's Fishbone is a recylable can carrier system that was created to replace plastic ring handles. The curbside recyclable
and biodegradable solution was developed to offer a more environmentally friendly alternative to single-use plastic beverage
packaging, which is known to cause harm to marine birds and animals, and the environments they inhabit.

By replacing single-use plastic with a paper-based can carrier alternative, Atlantic Packaging not only helps to join the fight against
plastic but also use less material in general. Although paper-based, the can carrier system boasts a compostable water-based barrier
coating for moisture resistance. Available for four- and six-pack formats, the can carriers help to remove microplastics from circulation
and protect vulnerable ecosystems.

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Plastic-Free Bodycare Lineso
Alpine Provisions is Switching to Lightweight Aluminum Packaging
As part of a new repackaging initiative, Alpine Provisions is introducing entirely plastic-free body care product packaging, helping to
replace its plastic hand-sanitizer, hair care and liquid soap bottles with lightweight and sustainable aluminum. While it's estimated that
only about 7% of all the plastic made has been recycled, 84% of all the aluminum ever made is still in use today. As well as making an
impact by switching to a more sustainable material, Alpine Provisions will also be reducing its carbon emissions by lightening the load
of shipping its products.

Alpine Provisions Founder and CEO Joshua Scott Onysko says, "Our hope is that this will begin an industry-wide revolution."

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Pride-Celebrating Beverage Brandingo
Nude Beverages is Launching Limited Edition Pride Packs
Nude Beverages recently announced that it will be launching its limited edition Pride Packs for a second year in a row, and just in
time for Pride 2020 celebrations.

The brand's sugar-free, 5% vodka soda six-packs will feature inclusive packaging in two designs with products sold at liquor stores
across British Colombia, Nova Scotia and Alberta starting June 2nd and later this month. With COVID-19 impacting Pride 2020
celebrations across the country, many are celebrating via social distancing and through virtual events, inspiring brands to show their
support while also keeping safety in mind.

Each Nude Beverages Pride Pack is stocked with a mix of the brand's best-selling flavors "including Black Cherry, Cran Raspberry,
Classic Lime, Raspberry Lemon, Peach and Mango vodka sodas." The products are gluten-free, boast clean ingredients and feature
only 100 calories per can, making them a diet-conscious choice for those seeking [continued online]

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Sustainable eCommerce Packagingo
The Better Packaging Co. Makes Reusable & Compostable Mailers
Over the last few months, there's been an increase in online shopping as brick-and-mortar stores faced temporary closures and it's
become apparent that more sustainable ecommerce packaging solutions are necessary. The Better Packaging Co. makes mailers that
are not only compact but also partially made from plants, reusable at least a few times and compostable. Although the brand
recognizes that it's solution isn't totally circular, it helps to offer a better solution than plastics that are difficult to recycle. The Better
Packaging Co.'s comPOST Range is made with 100% biodegradable and compostable materials, including corn starch, PLA—a bio-
based material synthesized from corn—and PBAT.

Composting the mailers is easy, as they can be added with food scraps and garden waste.

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Elegant Paper Packaging Solutionso
The Conceptual 'Pearl' Paper Pod Packing Solution is Sustainable
The conceptual 'Pearl' paper pod packing solution aims to make portion packaging more sustainable in markets such as the beauty
industry to curb unnecessary waste. The packaging draws design inspiration from the sea and highlights an almost ethereal aesthetic
that gives the otherwise ordinary item a touch of whimsy for shoppers to enjoy. The paper pod could eliminate the need for plastic
alternatives and could be used in a multitude of ways to offer a more eco-conscious solution.

The conceptual 'Pearl' paper pod packing solution is the design work of BillerudKorsnas and Syntegon who explained, "Inspired by
life and shapes of the sea, we then conceptualized the project named Pearl. What makes it special are the 3D-properties enabled by the
FibreForm paper and manufacturing technology. Resulting in unique tactile experiences and embossed shapes of the paper shell,
driving new business opportunities."

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Compostable Sugarcane Packagingo
Bscly Delivers Clothing in 100% Home Compostable Boxes
Like many online orders, clothing is often delivered in packaging that's poorly sized and filled with plastic waste but Bscly is making
it easier for packaging to be responsibly disposed of after opening. While some kinds of plastic packaging are difficult to recycle—if
they can be recycled at all—Bscly ships its products in recyclable or home compostable materials.

The direct-to-consumer clothing brand specifically appeals to busy consumers who want stylish, high-quality outfits without having to
give them much thought. The brand's home compostable box is made from sugarcane fiber, while the tissue paper used is acid-free,
FSC-certified and printed with plant-based inks. Other materials like stickers and tape are also recyclable, while the brand's outer
mailer is compostable and corn-based.

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Paper-Made Tube Packagingo
This Paper Tube Packaging from Toppan Printing is Eco-Friendly
This paper tube packaging has been created by Toppan Printing to help reduce the amount of plastic used and still maintain its
functionality. The tube is constructed with 50% less plastic volume than alternatives on the market and features the proprietary GL
BARRIER film on the interior to help make it suitable for cosmetic and food products. The packaging also maintains a thin design
that's just 0.1mm in thickness and easier to squeeze all of the product out for enhanced economy.

General Manager of Business Strategy at Toppan's Western Japan Division Shingo Wada spoke on the paper tube packaging saying,
"The paper tube-pouch represents a new solution that can meet the needs of manufacturers, consumers, and society as a whole by
reducing impact on the environment, enhancing user-friendliness, and also offering new possibilities for design. It is another example
of Toppan’s efforts to tackle such issues as marine plastic and the [continued online]

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