Quezon Colleges of the North

College of Business Administration

Dr
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To my class
Quezon Colleges of the North
College of Business Administration

Dr
.R
ich
ar
d
Co
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Quezon Colleges of the North
College of Business Administration

Dr
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ich
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Co
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Dr. Richard Oliver F. Cortez DBA, AFBE, FRIBA, PhD(c), LPT, CEMP, CDBS, CFPP

SCHOOL AFFILIATIONS: QCU, AMAOED, AMAU, VMC, QCN

PROFESSIONAL AFFILIATIONS: PCDEB, PAPBE, CME,
APCORE,FRIBA, PACSB, PAGE

ACADEMIC EXPERIENCE (22 years): College Dean - QCN, AMAU

Faculty - NU, Miriam Institute, MMC.
IIIT, Samson Institute, STI
Program Chair - VMC
INDUSTRY EXPERIENCE (7 years): Accountant - Alen International
Finance Analyst-Hexagon Group
COURSE EXPERTISE: Marketing, Basic Finance, Accounting, Taxation,
Entrepreneurship, Management, Business Ethics, Economics,
Financial Mngt, Business Research, Dissertation, Buss Math
Feasibility Study
Quezon Colleges of the North
College of Business Administration

Dr
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 Business Research
WEEK 1 – Introduction to Research

Presented By: Dr. Richard Oliver F. Cortez, DBA, FRIBA, AFBE, CEMP, CDBS,
CFPP, PhD9c), LPT
QCN College of Business Administration
Welcome to Dr. Richard’s
Virtual Classroom. CLICK
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INTRODUCTION BY CLICKING THIS
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ABOUT OUR SUBJECT. BY
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AROUND
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Quezon Colleges of the North
College of Business Administration

COURSE DESCRIPTION:

This course is designed to provide students with the necessary skills and knowledge to
determine the information necessary to address an identified research problem (basic or
applied) and, using this understanding, develop and use an actionable research proposal. In
this process, the students will gain an understanding of relevant approaches and elements
of undertaking a research enquiry specifically to provide insights to solving a relevant
problem. These competencies and skills include: defining research questions; setting
appropriate research objectives; study design that incorporates research objectives and
budgetary constraints; secondary and primary data collection and instruments; sampling
and analysis methods; and effective reporting of results; as well as the importance of ethical
conduct in conducting research in both a domestic and in international business contexts.
Quezon Colleges of the North
College of Business Administration

COURSE OBJECTIVES:

By the end of the semester, the student will be able to:

1. Apply an understanding of business research design options, methodologies and analysis methods
(both qualitative and quantitative), including respective terms, definitions and applications to the
design, implementation and evaluation of a research project.
2. Identify business problem into a succinct research problem (or problems) and articulate this into a
comprehensive research brief for investigation by a research team locally or internationally.
3. Complete, from the brief created, a research proposal for implementation at either a local or
international level
4. Apply a broad understanding of issues specific to undertaking business research across
international boundaries, including cultural, geographical, language and cost related challenges
5. Recognize, and take account of, the importance of ethical conduct in undertaking research,
including potential implications for business relationships, effects on potential respondents and
sensitivity to cultural differences and honesty and integrity
Quezon Colleges of the North
College of Business Administration
Quezon Colleges of the North
College of Business Administration

TOPICS TO BE COVERED FOR WEEK 1:

• Definition of Research
• Basic Research versus Applied Research
-Definition
-Nature
-Focus
-Scope
-Purpose
Quezon Colleges of the North
College of Business Administration

Business Research 

It is a process of acquiring detailed information of all the areas of

business and using such information in maximizing the sales and
profit of the business. Such a study helps companies determine
which product/service is most profitable or in demand. In simple
words, it can be stated as the acquisition of information or
knowledge for professional or commercial purpose to determine
opportunities and goals for a business.
Quezon Colleges of the North
College of Business Administration

For example: A mobile company wants to launch a new model in the market. But
they are not aware of what are the dimensions of a mobile that are in most demand.
Hence, the company conducts a business research using various methods to gather
information and the same is then evaluated and conclusions are drawn, as to what
dimensions are most in-demand, This will enable the researcher to make wise
decisions to position his phone at the right price in the market and hence acquire a
larger market share.
Quezon Colleges of the North
College of Business Administration

Applied research is used in business to build

knowledge and develop product solutions. It enables
organizations to identify the peculiar needs of target
markets and this would help them to create
different business strategies that would allow them to
satisfy these needs.
Quezon Colleges of the North
College of Business Administration

Pure Business research is a process of acquiring

detailed information of all the areas of business and using such
information in maximizing the sales and profit of the business.
Such a study helps companies determine which product/service
is most profitable or in demand. In simple words, it can be stated
as the acquisition of information or knowledge for professional
or commercial purpose to determine opportunities and goals for
a business.
Quezon Colleges of the North
College of Business Administration

How is Basic Research Different from Applied Research? 

Definition
 Applied research is a type of research that is concerned with solving
practical problems using scientific methods while basic research is a type
of research that is concerned with the expansion of knowledge. 
Quezon Colleges of the North
College of Business Administration

Nature

Basic research generates new theories or improves on existing theories

hence, it is theoretical in nature. On the other hand, applied research
creates practical solutions to specific problems hence, it is practical in
nature. 
Quezon Colleges of the North
College of Business Administration

Focus

 Basic research is knowledge-specific while applied

research is solution-specific. 
Quezon Colleges of the North
College of Business Administration

Research Purpose

The purpose of basic research is to improve on existing knowledge or to

discover new knowledge while the purpose of applied research is to solve
specific problems. 
Quezon Colleges of the North
College of Business Administration

Scope

The scope of basic research is universal while applied research is

limited in nature. This means that while applied research
addresses a specific problem and is limited to the problem which
it addresses, basic research explores multiple dimensions of
various fields. 

vs
Quezon Colleges of the North
College of Business Administration

Name Game:
Business Area Business NAME Slogan/Tagline
1. Funeral parlor “Mabuhay Ka Funeral Homes” “iiyak ka na lang”

2. Restaurant

3. Bakeshop

4. Photocopying Shop “COPY CAT” “Kuha lahat, Kopya lahat”

5. Service Repair shop

Quezon Colleges of the North
College of Business Administration

CREDIT

1. goes to for the photos used in the

presentation
2. https://www.questionpro.com/blog/business-research/
Thank you very
much for
listening!

Dr. Richard Oliver F. Cortez