PART I

T H E E X E C U T I V E S U M M A R Y
 O U R M I S S I O N

The Gallery Café aims is to equitably source exceptional coffees, roast them to
perfection and then use the profits as a way to fund works of compassion, to
continuously grow through innovation and dedication. The Gallery Café is
committed to always deliver a premium café experience, providing personalized
service and excellent performance with dignity for our most valued customers.
 T H E C O M P A N Y A N D T H E
M A N A G E M E N T
The Gallery Café is located in the heart of the City of Tacurong, Lapu – Lapu Street, in
front of the Parish Church Nuestra Senora Dela Candelaria Parish. The café is owned by partners;
Alfred M. Daguio, and Mary Joy Agmit which is then again in charge of management roles in the
café. To make it organized, we have divided the work according to our special skills to provide
easy transactions.

1. Mary Joy Agmit, in charge for the Café internal and external development, concepts and
designs. a Certified Public Accountant, in charge for all financial aspects and transactions
such the café’s expenses , profit management, cash flows, auditing and other monetray
related matters.
2. Alfred M. Daguio, in charge for human resource management to make sure the café got the
best of the best workers it can get to provide and deliver excellence in terms of products and
services.
 O U R S E R V I C E S

The Gallery Café provides all the essential café amenities for our valued
customers. We carry a variety of services that will surely provide and deliver
highly satisfying products. The café’s services includes:

• Exquisite food and beverages

• Full coffer bar
• Clean and calm ambience
• Dedicated and accommodating staff
• High speed Internet
 P A R T II

P R O D U C T & S E R V I C E S
 P R O D U C T & S E R V I C E S

Our rudimentary ethics in selecting products is to choose

outcome that will bring consistent quality, affordable price
and product satisfaction to our customers. We have
personally researched and sampled each of the following
products that we offer to ensure the quality we guarantee.
 T H E G A L L E R Y C A F E
P R O D U C T S

 Gourmet style freshly roast coffee bean

 Assorted Gourmet syrup and toppings
 Switzerland finest sweets and chocolates
 Freshly baked goods and pastries
 All kinds of Tea
 Well concentrated fruit juices
 Heavy meals
 Seafood custom grilling
 Photography style food & containers
 P A R T III

M A R K E T I N G S T R A T E G Y
 M A R K E T I N G S T R A T E G Y

No other café in the City offers full service delivery with

the product we feature. We are in better position than our
main competitors to take advantage of the increasing
demands of coffee and other beverages because we focus
exclusively on high quality distribution and customer
service.
The Gallery Café is located in front of Nuestra Senora Dela
Candelaria Parish, Lapu – lapu Street , near the two school
Notre Dame of Tacurong College and Notre Dame Sienna
College makes the café easily be seen by many specially the
students who would love to eat, have fun and dine after
school. The position in front of the church gives the place a
peaceful and pleasant ambience good for those who wanted
to have a coffee and calm them selves after a tiring day.
The Gallery Café photography inspired theme design makes
it distinct and unique among competitors, gives an
attraction to experience to dine into a camera lens frappe
and juice containers, look into photography gallery, and
took selfies and groufies for those who are highly enthusiast
in social media and blogs and to share what they had
experienced in the café.
 P A R T IV

O P E R A T I O N S P L A N
 O P E R A T I O N S P L A N

The Gallery Café comes with a well dedicated staff, licensed and
professional coffee makers, well experienced beverage makers and
bakers to make the café’s five star rating foods and beverages. The
Café uses modern technology equipment for coffee extraction, baking
and concentration of fruit juices. The Café is designed with old
recycled camera lenses and other photography instruments which are
well cleaned and maintained to ensure that it is not hazardous. The
Café is located in front of the Parish Church and opens at 9am and
closes at 10pm from Monday to Saturday.
 PART V

F I N A N C I AL P L A N
 F I N A N C I AL P L A N

The owners provided the company with sufficient start up capital to expense and
establish the cafeteria and provide designs to make all plans possible.
The Gallery Café started with the capital of Two Million Pesos Php. 2, 000, 000 to
expense the following;

Annual Rent Expense P 100, 000

Building Expense P 600, 000
Salary Expense P 100, 000
Interior Design P 500, 000
Food and Beverages Expenses P 300, 000
Equipment P 400,000
TOTAL P 2,000,000