Professional Documents
Culture Documents
Cultural Environment
Cultural Environment
of International
Business
G. Aguilar
Introduction
International business success requires cross-cultural
literacy
An understanding of how cultural differences across
and within nations may affect the business
Ex: In China, guanxi (relationships backed by
reciprocal obligations), are central to getting business
done, but in West it is bribery or corruption
What is Culture?
“Culture is that complex whole which includes
knowledge, belief, art, morals, law, custom, and other
capabilities acquired by man as a member of society.”
-
Edward Tylor