REVIEW SESSION IN

ENTREPRENEURSHIP
Ms. Jacel Gadon
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AGENDA
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
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THE WAY TO GET

STARTED IS TO,
QUIT TALKING AND
BEGIN DOING.
Walt Disney
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GIVE THE 6 REASONS WHY

BRANDING IS IMPORTANT
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BRANDING GETS RECOGNITION

BRANDING INCREASES BUSINESS VALUE

BRANDING GENERATES NEW CUSTOMERS

IMPROVES EMPLOYEE PRIDE AND

SATISFACTION

CREATES TRUST WITHIN THE MARKETPLACE

BRANDING SUPPORTS ADVERTISING

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GIVE THE FIVE PRINCIPLES

OF LOGO DESIGN
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SIMPLE
MEMORABLE
TIMELESS
VERSATILE
APPROPRIATE
GIVE THE FOUR
SEQUENTIAL
STEPS IN
PRODUCT
DEVELOPMENT

8
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DEVELOPING PRODUCT OR
SERVICE DESCRIPTION

CREATING THE PROTOTYPE OF THE

PRODUCT OR SERVICE

TESTING THE PRODUCT

PROTOTYPE

VALIDATING THE MARKET

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GIVE THE 10
TYPES OF
PROMOTION
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•PERSONAL SELLING
•TELEMARKETING
•DIRECT MAIL
•TRADE FAIRS AND EXHIBITIONS
•COMMERCIAL TELEVISION
•NEWSPAPERS AND MAGAZINES
•RADIO
•CINEMA
•POINT OF SALE DISPLAYS
•PACKAGING
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GIVE THE TWO TYPES

OF CUSTOMER
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INTERNAL CUSTOMERS

EXTERNAL CUSTOMERS
GIVE THE FIVE
STAGES OF
PRODUCT LIFE
CYCLE

14
PRODUCT DEVELOPMENT

INTRODUCTION

GROWTH

MATURITY
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DECLINE
GIVE THE TWO
TYPES OF
OBSERVATION
TECHNIQUE

16
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HUMAN OBSERVATION

MECHANICAL OBSERVATION
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GIVE THE FOUR

TYPES OF PRODUCT
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BREAKTHROUGH
PRODUCTS
DIFFERENTIAL
PRODUCTS
COPYCAT PRODUCTS

NICHE PRODUCTS
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GIVE THE 7P’S OF

MARKETING MIX
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POSITIONING PRODUCT PRICE PROMOTION

PACKAGING PEOPLE PLACE

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GIVE THE THREE

METHODS OF
CUSTOMER
PROFILING
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DEMOGRAPHICS PSYCHOGRAPHICS TECHNOGRAPHICS

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GIVE THE THREE COMMONLY

USED GRAPH IN MARKETING
RESEARCH
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•PIE CHART
•HISTOGRAM (bar
graph)
•FREQUENCY
POLYGON
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GIVE THE FOUR

FINANCIAL
STATEMENT
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INCOME STATEMENT

BALANCE SHEET

CASH FLOW STATEMENT

FUNDS FLOW STATEMENT

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PAYBACK PERIOD
FORMULA
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P.P.= Total investment

Annual net income after taxes
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INCOME
STATEMENT
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REVENUES-EXPENSES= INCOME
OR PROFIT(LOSS)
RETURN ON
ASSETS

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RETURN ON ASSETS = NET PROFIT AFTER TAXES

                                        TOTAL ASSETS/ INVESTMENTS
BALANCE SHEET
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THANK YOU
Presenter name: MS. JACEL GADON
Email address: jgadon@informatics.edu.ph

October 22,2022