CONTENTS

Introduction
SWOT Analysis
PESTEL Analysis
Porter’s Five Forces Model
Marketing Strategy
Recent Developments
 INTRODUCTION
 It is founded on August 29, 1997, in Scotts Valley,
California

 Founder of Netflix was Reed Hastings and Marc Randolph

 It is an American subscription streaming service and

production company based in Los Gatos, California
Continue:-

 It was firstly launched in India in 2016

 It offers a wide variety of content in India

 It includes Bollywood movies, Hollywood movies, TV

shows, and documentaries
SWOT ANALYSIS
Strength

 Brand Reputation

 Exponential Growth

 Originality
 Weakness

 Technical errors

 Raising debts

 Limited payment option

 Opportunities

 International customer base

 Alliances partnership

 Online gaming streaming

 Threats

 Increased competition

 Content piracy

 Account hacking
 PESTEL Analysis Of Netflix

Political:
 ForNetflix, censorship has proven to be an
issue
 Due to the government rules and policies,
the entire content of Netflix is not
available in all countries and its viewers
Economic:
 Thefluctuating exchange rate affects its
economy when buying others content
 Theloyal customers of Netflix complain
about a steady hike in the subscription
price
Social:
 The flexibility has benefited the company. With
the latest trend of watching the live stream on
mobile, Netflix has made it possible
 Thepreference of the customer and their need
based on a careful study of cultural trends,
demographics, societal factors for future growth
and development
Technological:
 InNetflix, one can avail high- quality video
with minimal data being spent
 The continuously changing algorithms often
confuse the users
Environmental:
 The media company operates almost online
and leaves no direct environmental impact.
However, its electricity consumption is quite
heavy.
 Other steps towards a sustainable future
include reduced use of papers in the office.
Legal: 
 User privacy is one of the most important
concerns apart from the protection of user data.
 Legal compliance is now more essential than ever
for the technology firms since noncompliance can
result in hefty fines and also cause severe damage
to a brand’s reputation.
PORTER’S FIVE FORCES MODEL
Threats Of New Entrants

Barriers to Entry
Budget
New Players
Regulation
Threat Of Substitute

Substitute Availability
Product Differentiation
Brand Loyalty
Cost of switching to substitutes
Bargaining Power Of Buyer

Alternatives for customer

Cost to switch
Sensitivity to price change
Brand Loyalty
Bargaining Power Of Supplier

Uniqueness of suppliers
Switching Cost to new supplier
Your value to supplier
Competition Rivalry

No. of Rivals (Competitors)

Biggest Rivals
Product Differentiation
 MARKET STRATEGY

Marketing strategy is a process that

can allow an organization to
concentrate its limited resources on the
greatest opportunities to increase sales
and achieve a sustainable competitive
advantage
 Netflix Marketing Strategy

 Promotional Strategy:
 Continue 1 month of free trial and communicate in all
advertisements
 Mobile texts once every month
 Focusing on digital marketing
 Sponsor events and film festivals
 Tie-ups with payment networks, telecom providers,
D2H services, smart TVs etc
 Recent Developments

In July, the company

2022 New Products/Services launched Into the Breach
from Subset Games.
In July, the company
announced the
Acquisitions/Mergers/
2022 acquisition of Animal
Takeovers
Logic, an Australian
animation studio.
In July, the company and
Candy Digital announced
2022 Contracts/Agreements a partnership to launch
official Stranger Things
digital collectibles.
Shruti Patil
Divya Thakur
Komal Poddar