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  • Asian Paints Distribution Channel

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    Shivangi Gupta Student, Jaipuria Lucknow
    13 views4 pages
    Asian Paints has a distribution channel structure to sell its paint products. The distribution network saw consolidation which increased logistics expenses from 55% to 63% as costs of delivery and maintaining stock keeping units grew. Asian Paints focuses on quality, managing its stock keeping units and inventory well, offering computer color mixing, and advertisement to compete effectively in the paint market.

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    Asian Paints has a distribution channel structure to sell its paint products. The distribution network saw consolidation which increased logistics expenses from 55% to 63% as costs of delivery and maintaining stock keeping units grew. Asian Paints focuses on quality, managing its stock keeping units and inventory well, offering computer color mixing, and advertisement to compete effectively in the paint market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views4 pages

    Asian Paints Distribution Channel

    Uploaded by

    Shivangi Gupta Student, Jaipuria Lucknow
    Asian Paints has a distribution channel structure to sell its paint products. The distribution network saw consolidation which increased logistics expenses from 55% to 63% as costs of delivery and maintaining stock keeping units grew. Asian Paints focuses on quality, managing its stock keeping units and inventory well, offering computer color mixing, and advertisement to compete effectively in the paint market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 4

    Asian Paints Distribution

    Channel
    Sameer Mishra JL21PG127
    Shivangi Gupta JL21FS025
    Devesh Pandey JL21PG050
    Channel Capabilities

     The Distribution Channel


     Channel Structure
     Distribution Strategy
     Channel Costs and Margins
    Channels Partner and Influences

    1. Consolidation of Distribution Network.

    2. Increased logistics expense increased from 55% to 63%.

    3. Cost of delivery and maintenence of SKU


    Competitive postures and actions

     Quality
     SKU Management
     Inventory management
     Computer colour mixing
     Advertisement

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