Name of college : Bhavans college

Name : Vishal Umesh Baikar

Class : FYBcom Division A
Roll No : FC 23
Semester : 1
Academic year : 1
Subject : Business Communication
Topic : Social media apps

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 INVENTION HISTOY

Pinterest is an image sharing and social media service designed to

enable saving and discovery of information (specifically
"ideas") on the internet using images, and on a smaller scale,
animated GIFs and videos, in the form of pinboards.The site was
created by Ben Silbermann, Paul Sciarra, and Evan Sharp, and had
433 million global monthly active users as of July 2022. It is
operated by Pinterest, Inc., based in San Francisco.

The idea for Pinterest emerged from an earlier app created

by Ben Silberman and Paul Sciarra called Tote which served
as a virtual replacement for paper catalogs. Tote struggled as a
business, significantly due to difficulties with mobile
payments. At the time, mobile payment technology was not
sophisticated enough to enable easy on-the-go transactions,
inhibiting users from making many purchases via the app.
Tote users were, however, amassing large collections of
favorite items and sharing them with other users. The
behavior struck a chord with Silberman, and he shifted the
company to building Pinterest, which allowed users to create
collections of a variety of items and share them with each
other.
The idea for Pinterest emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs. Tote
struggled as a business, significantly due to difficulties with mobile payments. At the time, mobile payment technology was not sophisticated enough to enable easy on-the-
go transactions, inhibiting users from making many purchases via the app. Tote users were, however, amassing large collections of favorite items and sharing them with
other users. The behavior struck a chord with Silberman, and he shifted the company to building Pinterest, which allowed users to create collections of a variety of items and
share them with each other. The development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010. Nine months after
the launch, the website had 10,000 users. Silbermann said he wrote to the first 5,000 users, offering his phone number and even meeting with some of them.The launch of
an iPhone app in early March 2011 brought in more downloads than expected. This was followed by an iPad app and Pinterest Mobile, a version of the website for non-
iPhone users. Silbermann and a few programmers operated the site out of a small apartment until the summer of 2011.

Pinterest grew rapidly during this period. On August 10, 2011, Time Magazine listed Pinterest in its "50 Best Websites of 2011" article. In December 2011, the site
became one of the top 10 largest social network services, according to Hitwise data, with 11 million total visits per week. Pinterest won the Best New Startup of 2011 at
the TechCrunch Crunchies Awards. For January 2012, comScore reported the site had 11.7 million unique U.S. visitors, making it the fastest site ever to break through the 10
million unique visitor mark. At the 2012 WebOn March 23, 2012, Pinterest unveiled updated terms of service that eliminated the policy that gave it the right to sell its users'
content. On August 10, 2012, Pinterest altered their policy so that a request or an invitation was no longer required to join the site. In October 2012, Pinterest launched
business accounts allowing businesses to either convert their existing personal accounts into business accounts or start from scratch.

In April 2017, Pinterest removed their dedicated post "liking" feature as it seemed redundant to "boards", which are user collections of posts. Users' existing indexes of liked
posts were converted into a collection ("board"). Pinterest won Best Social Media App and People's Voice Award for best functioning visual design.

In February 2019, The wall street journal stated that Pinterest secretly filed for an initial public offering (IPO) of stock. The total valuation of the company at the time
reached $12 billion. They went public on April 18, 2019, at $19 per share, closing the day at $24.40 per share.
 Steps to create a account

Create a personal account

1] Go to Pinterest.

2] Enter your Email, Create a password, and enter your Age.

3] Click Continue.
 various features of that app related to communication

• Pinterest today is unveiling a new way users can communicate, collaborate and share with one another. With the launch of a new messaging feature, users will be
able to keep discussions going on Pinterest around their favorite Pins without having to leave the site or apps.
• Last spring, Pinterest launched its Send a Pin feature, which enabled users to share interesting Pins with their friends on and off the site. Users that were connected on
Pinterest would receive a notification that would point them to the shared pin. And others would receive emails about the content that was shared.
• Since then, the feature has become incredibly popular with users — which Pinterest like to call “Pinners” — with more than 2 million Pins sent each day. But it
wasn’t all that useful.
• While sending a Pin was a good way for users on Pinterest to pass along content that users had common interest in, there wasn’t much that users could do with those
pins after they were sent. Many users ended up responding to email notifications as a way to continue the conversation around things that were shared with them.
• The hope is that the new messaging feature will enable Pinners to keep conversations going without having to leave the site.
• When users choose to Send a Pin, they are shown a list of contacts to choose from. Once that Pin is sent, the conversation appears in the lower left-hand corner of the
website or tablet app. (Mobile users will be treated to an entirely separate dialogue screen for messages.
• The avatars of users that you’ve exchanged messages with look kind of like Facebook’s “chat heads,” and conversations can be selected by clicking on them. They
can be just as easily shut down by clicking the “x” in the corner of each. On the website, avatars and conversations only partially cover the frames behind them,
allowing Pinners to scroll through and still see the content shared in their global feed.
• For Pinterest, it also means keeping the conversation on its platform. That will lead to more Pins being shared, and more engaged users. For a network like Pinterest,
where user engagement is its most valuable currency, that’s a very, very good thing.
 Educational & business related usage

• Pinterest marketing is a set of tactics that incorporate Pinterest into your business’s bigger social media marketing strategy to reach new audiences and grow
awareness for your brands and products.
• Reach a new audience and grow an online presence.
• Drive more traffic to the business’s website or online store.
• Encourage conversions like newsletter sign-ups, ticket sales or purchases.
• In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards
created, is increasing year over year. This platform can be particularly beneficial if your business targets the same demographic that loves and uses Pinterest. The
platform has historically attracted women and people who want to shop or start a new project. As of 2021, it’s becoming increasingly more popular with men and
Gen Z-ers.
• Pinterest is also popular among people looking for positive inspiration — it’s not the platform for FOMO or controversial back-and-forths.
• Now that you know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. 
• Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Consider also posting how-to Pins or
inspiration boards to provide your audience with fun and valuable content.
• For example, Nespresso pins step-by-step content to engage Pinners with its brand:
 Reference/bibliography

• For history of discord- https://en.wikipedia.org/wiki/Pinterest

• For steps for account creating refers- https://help.pinterest.com/en/article/get-a-pinterest-account
• For features of Pinterest- https://techcrunch.com/2014/08/06/pinterest-messaging/
• For educational and business uses of Pinterest refer- https://blog.hootsuite.com/how-to-use-pinterest-for-business/
• How to create an account in Pinterest- https://help.pinterest.com/en/article/get-a-pinterest-account