Introduction to Ecommerce

Slide 1-1
 E-commerce Trends 2019–2020
 Mobile platform solidifies
 Mobile e-commerce explodes
 Continued growth of social networks
 Expansion of social e-commerce
 Explosive growth in “Big Data”
 E-books gain wide acceptance

Slide 1-2
 BIG DATA & CLOUD COMPUTING
 In order to make sense out of Big Data, firms turn to
sophisticated software called business analytics (or
Web analytics) that can identify purchase patterns as
well as consumer interests and intentions in
milliseconds.
 Cloud computing completes the transformation of
the mobile platform by storing consumer content
and software on Internet servers and making it
available to any consumer-connected device from
the desktop to a smartphone.

Slide 1-3
 Commerce
 While business refers to the value-creating
activities of an organization for
profit, commerce means the whole system of
an economy that constitutes an environment
for business.
 Thus, commerce is a system or an
environment that affects the business
prospects of an economy.

Slide 1-4
 What Is E-commerce?
Use of Internet and Web to transact business
More formally:
 Digitally enabled commercial transactions between and
among organizations and individuals

 Electronic commerce, commonly known

as ecommerce, eCommerce or e-comm, refers to the
buying and selling of products or services over electronic
systems such as the Internet and other computer networks

Slide 1-5
 Electronic commerce
However, the term may refer to more
than just buying and selling products
online. It also includes the entire online
process of developing, marketing, selling,
delivering, servicing and paying for
products and services. 

Slide 1-6
 E-commerce vs. E-business
 E-business:
 Digital enabling of transactions and
processes within a firm, involving
information systems under firm’s control
 Does not include commercial
transactions involving an exchange of
value across organizational boundaries

Slide 1-7
 Eight Unique Features of
E-commerce Technology
1. Ubiquity
2. Global reach
3. Universal standards
4. Information richness
5. Interactivity
6. Information density
7. Personalization/customization
8. Social technology

Slide 1-8
Slide 1-9
 UBIQUITY
 It is available just about everywhere and
at all times.
 Market Place vs Market Space
 Reduce Cognitive Energy (Advantage)

Examples:-
 Accessing a bank account (24/7) | https://www.abl.com
 Purchasing from Internet. | http://www.shophive.com/
 Online Tracking | http://www.cargoserv.com/tracking.asp?Carrier=PK&Pfx=214
 Online Ticket Reservation | www.piac.com.pk
 Paying Utility Bills | https://epayment.ptcl.net.pk

Slide 1-10
 GLOBAL REACH
 Reach: the number of user or customers
an e-commerce business can obtain.
 Traditional Commerce base on Television , Radio, Newspaper and
Sales force.
 Using Internet Commercial transactions to cross cultural and
national boundaries
Examples:-
 100 million customers | http://www.amazon.com/
 1,310,000,000 Active Users | http://www.facebook.com/
 Growing Mobile Social Network |smsall.pk (A messaging App) [National]
 The Designers Mall | http://www.fashionsouk.com/ [Global Presence]

Slide 1-11
 UNIVERSAL STANDARDS
 Standards (i.e. INTERNET) shared by all
nations around the world
 Traditional commerce technologies differ from one nation to the
next ( Radio, Newspaper, TV ) etc.
 Using Internet Commercial transactions to cross cultural and
national boundaries
Benefits of Universal Standards
 Reduced search costs for consumers| http://www.google.com/
 simpler, faster, with more accurate price discovery | https://pricenoia.com/
 Lower market entry costs for merchants
 find many of the suppliers, prices, and delivery terms of a specific product
| https://www.mysupermarket.co.uk/

Slide 1-12
 RICHNESS
 The complexity and content of a message
- Traditional commerce national sales forces, and small retail stores
have great richness face-to-face service using aural and visual cues
when making a sale.
- But there is Trade-off between richness and reach
Benefits of Richness
 more information richness than traditional media
 chatting with an online customer support person
 sell ‘complex’ goods and services
 Compare All (Prices, attributes, Services etc)
Examples:
 http://tcsconnect.com/nokia-lumia-1520.html | Product description, Vendor info, Compare Prices etc.
 http://www.daraz.pk/ | Product Detail, Size, Color etc. ; Online Chat

Slide 1-13
 INTERACTIVITY
 Communication between the merchant
and the consumer.
- Traditional commerce national sales forces, and small retail
stores have great richness face-to-face service using aural and visual
cues when making a sale.
Interactivity in E-Commerce
 Customer Support | http://www.beliscity.com/support/index.php?a=add
 Customer Reviews| http://www.tcsconnect.com
 Feedback, FAQ’s, Newsletter Option | http://www.Dell.com/
 E-mail Support | http://www.amazon.com
 Live Help with customer representative | http://tcsconnect.com

Slide 1-14
 INFORMATION DENSITY
 Total amount and quality of information
available to all market participants
 Internet and the web vastly increase information density.
 Ecommerce technologies reduce information collection, storage, processing,
and communication costs.
 Due to E-commerce Technologies information becomes more plentiful, less
expensive and of higher quality.
 Go to Amazon, Ebay or wallmart website you can find varity of products and
prices.
Growth in information density could result in
 Greater price transparency- for customers
 Greater Cost transparency- for customers
 Marketers to practice price discrimination (Segmentation)
http://www.statisticbrain.com/facebook-statistics/ | Data use for Segmentation

Slide 1-15
 PERSONALIZATION & CUSTOMIZATION
 PERSONALIZATION: The targeting of marketing
messages to specific individuals.
 by adjusting the message to a person’s name, interest, and past
purchases.
Examples:- 1. Product search history on amazon.com
2. Welcome message by name on Gmail.

 CUSTOMZATION: Changing the delivered product or

service by Customer.
Examples:- 1. Add Text or Images not included in the original design
2. Customize a laptop on Dell.com.
3. http://www.customink.com | Add Text , Color to customize Shirts.

Slide 1-16
 SOCIAL TECHNOLOGY
 User content generation and social
networking technologies.
- socializing traditional e-commerce sites by integrating social
elements into existing retail websites.
- Social technologies are increasingly being used to connect with
customers to build strong and lasting relationships, through ratings
and reviews, blogs, Wiki’s, micro-blogging, forums and communities
like Facebook. 
Social Media Examples
 Facebook | plugins integration
 Twitter | plugins integration
 Pinterest | plugins integration
 Google+ | plugins integration

Slide 1-17
 Types of E-Commerce
 Business to Consumer (B2C)
 Business to Business (B2B)
 Consumer to Consumer (C2C)
 Mobile Ecommerce
 Social Ecommerce
 Local Ecommerce

Slide 1-18
 Business to Consumer (B2C)
 B2C stands for Business to Consumer as
the name suggests, it is the model
taking businesses and consumers
interaction. Online business sells to
individuals. The basic concept of this
model is to sell the product online to
the consumers.
Example ???

Slide 1-19
 Business to Business (B2B)
 “It is one of the cost effective way to sell
out product through out the world”
Benefits
 Encourage your businesses online
Products import and export
 Determine buyers and suppliers
 Position trade guides
Example ???
Slide 1-20
 Consumer to Consumer (C2C)
 C2C stands for Consumer to Consumer.
It helps the online dealing of goods or
services among people.

Example???

Slide 1-21
 Mobile Ecommerce
. Use of Mobile to enable online
transaction
Mobile such as tablets, smartphone,

Slide 1-22
 Social Ecommerce
 Ecommerce enabled by social networks
and online social relationships
 FB , Insta, LinkedIn,

Slide 1-23
 Local Ecommerce
 E commerce that is focused on engaging
the consumer based on his and her
current geographical region
 On Demand Services
 Uber, Food Panda, Metro stores

Slide 1-24