BIKEMECH

Milestone 1
 WADHWANI FOUNDATION | Entrepreneur

INTRODUCTION AND TEAM

COMPOSITION
Business Name:  BIKEMECH                                                                                                       

Team members names Strengths and abilities  Role/Position

Subhabrata Mukherjee Communication skill , web development CEO

Soumyadeep Chakraborty Leadership skill , Designing skill CTO

Suman Bera App development , Creative vision CFO

Communication skill , Management skill
Purnendu Sau CMO

What makes us a good team to solve the problem we chose?

-----------------------------------------

02
PROBLEM/OPPORTUNITY
Problem definition:
1. The hike in the price of petrol has caused
a lot of problems for daily commuters.
2. The Bikes from the showroom does not
fully satisfies the urges of certain bikers.
Customer Pains/JTBD:
1. Petrol engine causes pollution.
2. Maintenance price of petrol engines are
high.
3. Facing difficulties to meet the price of
petrol.
Problem Description:
1. Now a days the increase and petrol
rates has made the expenses of daily
commuters a bit too much so our company
is going to convert the petrol bikes to
electric bikes which is much safer for
environment and very cost efffective.
2. Also for bikers who loves to keep their
bike updated with new mods to give their
bike an edge above other similar bikes
same we will provide them them with all
sorts of mods.
Opportunity:
1.Customers can convert their bikes to run
by CNG, or Electric bike.
2.They can choose any mods they want
3.They can contact us to get their bike
repaired at their site.
Present here the results of the interviews/surveys with graphs and analysis of the data 
collected. (Also, the link to the file to access the interview/survey data)
WADHWANI FOUNDATION | Entrepreneur

YES NO
https://docs.google.com/spreadsheets/d/1piceDqRy3QdEWmTmukiVjFLRct7e5jP0uMW
OryIcmCQ/edit?resourcekey#gid=2099793652
Results
How many customers did you interview? (At least 25 for B2C and 2 for B2B) 48

How many of them agree this is a problem that needs to be solved? 31

How many of them said they can already solve this problem and don't need a new solution? 17

Creating Jobs. Changing Lives.

SOLUTION
WADHWANI FOUNDATION | Entrepreneur

Solution description:
We offer bike modifications and conversion of petrol bikes to electric bikes. 
Currently the customers are addressing the problem by cost & pollution.
Our solution offers customers the benefit of using mods of their choice and also make their bike CNG or Electric bike.
The details of our offering consist of:
1. Modification of bikes.
2. Making the petrol bike to CNG or electric bike for cost effective commute.
3. Repairing bike onsite.

Why this business will work in our market/region or country:

Immense hike in petrol price in the country will make customers to opt to convert the bike to electric bike.
CUSTOMER PERSONA
WADHWANI FOUNDATION | Entrepreneur

Customer details
Goal Frustrations
Koushik Sen
Want to see a pollution free Age : 29 Buy a new Electric bike is very
environment costly for him
Profession: Teacher Fuel cost is very high
Electric vehicles groth

Creating Jobs. Changing Lives.

MARKET
WADHWANI FOUNDATION | Entrepreneur

Daily commuters 2000 daily commuters

are finding it difficult
to cope up with fuel price

Segment Niche

Market Market
type Size

Re-segmented
market on 20,000 in
Modification of bikes westbengal
Creating Jobs. Changing Lives.
TAM

70,000 people of WB

SAM

15200 peoples from

different district

6000 peoples
SOM
in Kolkata
FINANCIAL FEASBILITY TEMPLATE
WADHWANI FOUNDATION | Entrepreneur
Clear and Succinct - Customer Value Statement –
BIKEMECH [Re-segmented Market ] has huge number of video, 24 X 7 service
at a low budget friendly cost.

 What competitive advantages will you build to keep the promise of your
Unique Value Proposition?

Every time we can’t find a proper mechanics at doorstep for proper services at low
cost. To get rid off this problem “BIKEMECH ” platform is present.

 How will you defend your competitive advantage?

• Customers get quick services low cost.

• Customers gets 24/7 facilities.
• They can also order parts of bike through our website.
• We provides a good quality products.
 LEAN CANVAS
PROBLEM
1:for price hiking of petrol
peoples are can’t afford
bike.
2: Busy lifestyle’s and extra
stress in work.
3:environmenet pollution.
EXISTING ALTERNATIVES
Alternative of petrol bike
people’s can use e-
vehicles.
COST STRUCTURE
• Website Development
• Offline and online marketing
Engine cost and parts cost .
Labour charge.
CUSTOMER SEGMENTS
SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE
PROPOSITION Customer who can’t
afford the petrol bike or
We changes the petrol Totally secure
• 24x7 available of service. car( mainly school,
model to electric environment for
• User friendly interface. collage students ).
vehicles. customers they can
• best service man
easily trust use and say
their problems.
KEY METRICS CHANNELS EARLY ADOPTERS
HIGH-LEVEL CONCEPT
1:The number of Who are suffering from
people who visit our We like to have a specific • Advertising ( both online depression for so long
website. app for our website in and offline ).
future. time and can not able
2:Our customer to come up by himself.
recommending our
platform.
REVENUE STREAMS
• Annual subscription
• Commission ( from suggested doctor trough our website )
• Charging fee from new motivational speakers to upload their videos
on our website.
MVP
 Full product/service description:
• Pricing :- we “BIKE MECH” provided our customer best service at possible
lowest price .
• Product/Service We provided our customer’s 24x7 services,we replace
options:- petrol vehicle to e vehicle.

• Characteristics and 1. 24 x 7 service with affordable price .

benefits:-

• Description:- 1. User friendly and easy to use website/app.

2. Highly secure platform no user data can be public.
3. One tap to reach our service For any vehicle problem.

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Sales Plan :
 Sales Plan (One year)- Customer Sales Funnel

TARGET MARKET:
10,000

LEADS:

4300

OPPORTUNITIES/PERSPECTS:
1000

CUSTOMER:
670 peoples are
can’t afford
petrol price.

17
Customer Acquisition Plan :

1 2 3 4 5

Target Target Channels to be Estimated Estimated cost

Customer Customer used to attract number of leads to convert
Segment Segment the target these leads to
(Type) (Number) customer actual
segment customers
 Student  10000  offline  4300  670*10000
discount =6700000R
S.

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Branding, Positioning & Channels :
 Present here your brand name and logo-

BRAND NAME: “BIKEMECH” BRAND LOGO:

 Present here your Positioning Statement-

Our venture is Providing solution to the problem caused due to advancement of life,
for which we often forget to think about ourself and that’s why so many people
(including teenagers) are facing FINANCIAL problem . To get rid off this problem
”BIKEMECH
 Present ” platform is present.
on the table below the channels and why you chose them-
Market segment  Channels Why this channel?
Early adopters:
1. Own Website 1. Easy way to get in touch with clients.
1. Intermediate College Students. 2. Own App 2. Easy communication
2. School Students in our locality . 3. Social Media

Clients: 1. Email People away from us can also catch up our

1. Psychiatrists 2. LinkedIn platform easily.
2. Motivational Speakers 3. Our own app/ website
3. Social Workers

2
Funding Plan :
FUNDING PLAN
• Which stage is your venture in? Development
(Idea/Development/Validation/Early
growth/Growth/Maturity)

• How much funds do you need to take 260000

your venture to the next stage?

• How much can you cover through self- 60000

funding/bootstrapping?

• How much do you need the external 100000

investors to invest?

• Who are the investors that you can NGO , Government Donation , Friends or
approach? Relatives, Shark tank.

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 Thank You!
Thank You