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FLOWER SHOP
FLOWER IS NOT FLOWERS

SHARK TANK PROJECT

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TOPIC
PROBLEMS MARKET INSIGHT COMPANY INVESTMENT
SOLUTION COMPETITOR PRODUCTS PITCH
RESEARCH
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PROBLEMS &
SOLUTION
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P ROBLEMS
20-30%
SOURCE: http://agro.gov.vn/vn/tID21678_Ngay-cang-nhieu-nguoi-thich-mua-sam-o-sieu-
thi-.html

SOURCE: https://moh.gov.vn/tin-lien-quan/-/asset_publisher/vjYyM7O9aWnX/content/khan-siet-chat-
thuc-hien-chi-thi-16-tphcm-tang-cuong-mot-loat-bien-phap-manh

Flower shops in Vietnam lack a proper

operating model
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P ROBLEMS
“Green consumption" is
among the top three
"Consumption trends and
shopping preferences" for
2021 SOURCE :https://moit.gov.vn/tin-tuc/bo-cong-thuong-voi-doanh-nghiep/xu-
huong-tieu-dung-hien-dai-lam-thay-doi-mo-hinh-kinh-doanh-.html

Flower shops do not focus on "preserving" flower

branches after they sell
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SOLUTION
• Build methodical management – be concerned
about the needs of consumers, invest in facilities
and flowers protection by dedicated personel
(Technology, efficient shop,..)
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SOLUTION
• Build methodical management – be concerned about the needs of
consumers, invest in facilities and flowers protection by dedicated
personel

(Technology, efficient shop,..)

• Eco-friendly products, recycling - use

withered flowers to make dried flowers and
candles, scrubs,...
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MARKET INSIGHT &

COMPETITOR RESEARCH
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M
MAKET INSIGHT

Flowers are a very meaningful spiritual gift

to people, carrying many different values.

The demand for using fresh flowers in daily

life is very popular.
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CUSTOMER INSIGHT
serve personal preferences on a weekly and
monthly basis
35% HIGH-CLASS
special occasions such
as birthdays, holidays,
Tet... with irregular 80%

65% time

Most of the age

Love beauty, use flowers
for many different
purposes
20%

18 to 25 years old
Flowers are items to express
their hearts, giving to the one
they love
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C
COMPITIOR
RESEARCH

• Ho Thi Ky market, Dam Sen

market, Binh Dien wholesale
market, flower agents in Da Lat,...
• Defect:
• Lack professionalism and the
organizational scale has not
been focused
• Space is very limited
• There is no modernity
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OUR STRENGTH
DISCREPANCY

Can give customers the Pay attention to

best experience from environmental issues, try to
high-class care services reduce waste, keep the
Product have creative environment are friendly,
Combining both online greener
packages and selected and offline, use
quality technology
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COMPANY &
PRODUCTS
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BRAND NAME
Cecil - Cecilia (Cecilia is the patron saint of
Christian music. The name Cecilia is said to mean
“the lily of heaven”)

PRODUCTS

CECIL • Original Floral Designs, using A Wide

Mix of Flowers, hand-tied bouquets
• Delivery
• Scented candles
• Variety of products
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MISSION
• Bring Viet flowers side by side with
international friends.
• Heal wounds of the soul

CECIL
• Have the contribution to protect the
environment

TARGET

Cecilia •
•
Expand store scale
Have a contribution to the
environmental protection funds
(10%)
• Ceate more new and socially relevant
services
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INVESTMENT
PITCH
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INVESTMENT PITCH
Consumer preferences and
This unique form trends are being met -
makes it easy to make environmentally friendly
an impression

The high yield at

low risk
Multi-media trading in
flower-related things
with a wide range of
products The Vietnamese flower market is
currently being concentrated and
extended to its full potential
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THANK
YOU
FOR YOUR LISTENING
SHARK TANK - CECIL
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Do Huynh HUYNH NGUYEN

Thuy Anh THUY HIEN MINH ANH

BUI MAI THI

GIA MAN NGOC ANH

Cecil