TEAM

AURORA
A PRESENTATION ON…

SUBMITTED BY
SABRINA NUZHAT (2224161018)
SAMORA SAKIBA RAIMA (2224161100)
MAHIYA MUMTAHANA (2224161148)
MD.SAMIUL HOSSAIN (2224161150)
SHAJNIN OSMANI (2224161158)
IMTIAZ AHMED SHUVO (2224161182)
AHNAF TAHMID PROTTOY (2224161200)
 PRODUCT INTRODUCTION

NIFTY AIMS TO CAPTURE THE

BEAUTY OF JAMDANI FABRIC
AND INCORPORATE IT INTO HIGH
QUALITY LUXURY MEN’S
CLOTHING .IT HAS A FUSION
DESIGN WITH JAMDANI
HANDIWORK ON
CONVENTIONAL WESTERN
SHIRTS .OUR PRODUCT IS
DIFFERENTIATED BY USING
JAMDANI DESIGN IN OUR
CLOTHING LINE AND MAKING
JAMDANI MORE WEARABLE FOR
MEN
 NIFTY’S MARKET SEGMENTATION

GEOGRAPHIC
 PRICE
DETAILS JUSTIFICATION COST
SHIRT 550
JAMDANI PIECE 300
TAILORING REMUNERATION 150
PACKAGING 100
TRANSPORTATION 100
OPERATIONAL EXPENSE 200
OTHER EXPENSE 100
MARKUP (40%) 600
TOTAL 2099
 DEMOGRAPHIC SEGMENTATION

Our product’s desired

age group is for men in
their 20s to 60s. That
covers a large part of
the men’s age group.
 PSYCHOGRAPHIC SEGMENTATION

Our price point is

targeting the upper middle
class and the upper class.
It promotes the lifestyle of
cultural people and
extroverted personalities.
 BEHAVORIAL SEGMENTATION
SUITED FOR..

FORMAL OCCASIONS FESTIVE OCCASIONS

The versatility of our product can also be worn as a festive wear. The benefit segmentation of this product is that it provides a fresh
outlook on fashion which can make the customer stand out.
 TARGET
MARKET

middle and higher

ADULT MEN SENIOR MEN
socioeconomic classes

TOURISTS EXPATRIATES
 PLACE

E-COMMERCE FACEBOOK

Coverage: Delivery all over Bangladesh

 PROMOTIONS

• Social media marketing: Facebook page and Instagram page

• Social Media Marketing Campaign: Share one thing you love
about your Bengali culture. Invite 10 people to like our page, use
the hashtag #Niftystories. The most heartwarming post will win 1
Nifty shirt.
• The marketing campaign will help people to recognize the brand
and increase brand awareness. Social media marketing will also
help us to reach our target customers.
• Public Relations: Send our product to social media lifestyle
influencers to increase brand reach.