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  • Co-Operative Bank

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    Rachit
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    This document discusses direct marketing strategies for three cooperative banks: TJSB, KJSB, and CNS. It outlines the various loan and financial products offered by each bank. It also details the different marketing platforms utilized, including printed brochures, social media, text notifications, and more. Graphs compare the banks' use of specific marketing tactics like social media and direct mail. The conclusion states that CNS uses more traditional marketing, TJSB has better tools and social media presence, and KJSB offers lower interest rates on products.

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    Co-operative Bank

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    This document discusses direct marketing strategies for three cooperative banks: TJSB, KJSB, and CNS. It outlines the various loan and financial products offered by each bank. It also details the different marketing platforms utilized, including printed brochures, social media, text notifications, and more. Graphs compare the banks' use of specific marketing tactics like social media and direct mail. The conclusion states that CNS uses more traditional marketing, TJSB has better tools and social media presence, and KJSB offers lower interest rates on products.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    8 views13 pages

    Co-Operative Bank

    Uploaded by

    Rachit
    This document discusses direct marketing strategies for three cooperative banks: TJSB, KJSB, and CNS. It outlines the various loan and financial products offered by each bank. It also details the different marketing platforms utilized, including printed brochures, social media, text notifications, and more. Graphs compare the banks' use of specific marketing tactics like social media and direct mail. The conclusion states that CNS uses more traditional marketing, TJSB has better tools and social media presence, and KJSB offers lower interest rates on products.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 13

    DIRECT MARKETING

    ASSIGNMENT

    RACHIT ANANTHRAMAN- 16
    ADITYA GANGURDE - 21
    VEDANT LAD- 31
    RUDRAY SHINDE - 58
    HARSH THAKUR -
    WHAT IS A
    CO-OPERATIVE BANK?

    TYPES OF CO-OP BANKS

    PRIMARY CREDIT CENTRAL STATE CO-


    SOCIETIES CO-OPERATIVE OPERATIVE BANKS
    BANKS
    State co-operative
    banks
    PRODUCTS OFFERED

    • Cash Credit Limit/Overdraft Limit-


    • Housing Loan • Bills Discounting
    • House Mortgage Loan • LC Bill Discounting
    • Auto Finance • Term Loan
    • TJSB Green Car Loan • Liquid Rent Discounting Loan
    • Education Loan • Easy Credit
    • Consumer Finance • Letter of Credit
    • Professional Loan • Trade Ease Loan
    • Travel Loan • FLEET Term Loan
    • Women Entrepreneur Loan
    • Gold Loan
    • NRI Property Loan
    • Flexi Housing Scheme
    • Salary Overdraft Facility
    • Housing Top Up Scheme
    PLATFORMS USED FOR MARKETING

    PRINTED BROCHURES SOCIAL MEDIA POSTS


    PRODUCTS OFFERED
    • Personal Loan • Commercial Real Estate Loan
    • Loan For Idol Makers • SME Loans
    • COVID 19 Emergency Loan For Businessmen
    • Kalyan Gramin Gruh Nirman
    • COVID 19 Emergency Loan For SMEs
    • Kalyan Gramin Udyog
    • COVID 19 Emergency Loan For Professionals
    • Kalyan Gramin Suvidha
    • COVID 19 Emergency Loan For Salary
    Earners Personal Loan Term Loan Facility
    • Housing Loan
    • Auto Finance
    • Education Loan
    • Professional Loan For Doctors
    • Travel Loan
    • Domestic Tour
    • Overseas Tour
    • Gold Loan
    PLATFORMS USED FOR MARKETING

    TEXT NOTIFICATIONS SOCIAL MEDIA POSTS


    PRODUCTS OFFERED
    • Personal loan
    • Vehicle loan
    • Two-wheeler loan
    • Housing loan
    • Gold loan
    • Mortgage loan
    • Professional loan
    • Cash credit and overdraft facility
    • Overdraft against salary
    PLATFORMS USED FOR MARKETING

    PRINTED BROCHURES TEXT NOTIFICATIONS


    PRODUCT COMPARISON

    Products offered

    PERSONAL LOAN 12.9% 16.5% 11.4%

    VEHICLE LOAN 7.5% 10% 7.5%


    HOME LOAN 7.45% 9.5% 12.9%
    TRAVEL LOAN 13.40% 11%

    GOLD LOAN 8.40% 9% 7%

    MORTAGE LOAN 8.80% 10.5% 9%

    EDUCATION LOAN 8.80% 9%


    MODES OF MARKETING

    Marketing platforms
    used

    SMS/TEXT
    NOTIFICATONS

    BROCHURES AND
    PRINTED ADS

    EMAIL MARKETING

    TELEMARKETING

    SOCIAL MEDIA
    POSTS
    DIRECT MARKETING GRAPH
    120%

    100%

    80%

    60%

    40%

    20%

    0%
    TJSB KJSB CNS
    SOCIAL MEDIA MARKETING DIRECT MAIL LEAFLETS/HANDOUTS TEXT/SMS MARKETING
    CONCLUSION

    • CNS Bank is using Traditional Marketing.


    • TJSB uses better marketing tools than competitors and has better
    social media presence.
    • KJSB has a Lower Rate of Interest on their offered products.

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