Professional Documents
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Retail Marketing
Retail Marketing
Retail Marketing
FORMAT
Introduction
• Retail is the sale of goods to end users, not for resale, but for use and consumption by
the purchaser
• It can also be defined as the timely delivery of goods and services demanded by
consumers at
prices that are competitive and affordable.
• One of the world’s largest industry exceeding US $ 9 trillion.
• Total retail contribution in World GDP is 27%. Organized retail in US accounts for 22% of
GDP. The Share of organized retail in developing markets ranges between 20% to 55%
• Dominated by developed countries. US, EU & Japan constitutes 80% of world retail
sales.
Introduction : Organized Retail
• Organized retail or modern retail is usually chain stores, all owned or franchised by a
central entity, or a single store that is larger than some cut-off point.
• The relative uniformity and standardization of retailing is the key attribute of modern
retail.
• Organized retailing, in India, refers to trading activities undertaken by licensed
retailers, that is, those who are registered for sales tax, income tax, etc. These include
the publicly traded supermarkets, corporate-backed hypermarkets and retail chains,
and also the privately owned large retail businesses.
Types
Department Store
Super markets
Category Killers
Kiosks
Hypermarkets
Malls
Difference in Organized and unorganized retail.
Organized Retail in India
• The organized retail market is growing at 3.5 percent annually. Rapid change with
investments to the tune of US$25 billion is being planned by several Indian and
multinational companies in the next 5 years.