Scribd Logo
Upload

Welcome to Scribd!

  • 846 views

    詹翔霖教授 營運計劃書

    Uploaded by

    詹翔霖
    創新，詹翔霖教授，詹翔霖副教授，價值，詹翔霖，國立大學，詹仁松，詹翔霖教授，文化大學，教育，部屬衝突，詹翔霖教授，情緒能力，看電影學管理，詹翔霖教授，樂在工作，顧客滿意

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    詹翔霖教授 營運計劃書

    Uploaded by

    詹翔霖
    846 views84 pages
    創新，詹翔霖教授，詹翔霖副教授，價值，詹翔霖，國立大學，詹仁松，詹翔霖教授，文化大學，教育，部屬衝突，詹翔霖教授，情緒能力，看電影學管理，詹翔霖教授，樂在工作，顧客滿意

    Original Title

    詹翔霖教授--營運計劃書

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    創新，詹翔霖教授，詹翔霖副教授，價值，詹翔霖，國立大學，詹仁松，詹翔霖教授，文化大學，教育，部屬衝突，詹翔霖教授，情緒能力，看電影學管理，詹翔霖教授，樂在工作，顧客滿意

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    846 views84 pages

    詹翔霖教授 營運計劃書

    Uploaded by

    詹翔霖
    創新，詹翔霖教授，詹翔霖副教授，價值，詹翔霖，國立大學，詹仁松，詹翔霖教授，文化大學，教育，部屬衝突，詹翔霖教授，情緒能力，看電影學管理，詹翔霖教授，樂在工作，顧客滿意

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 84

    (Business

    Plan/BP)

    Chanrs@ms68.hinet.net
    0955-268997
    http://mypaper.pchome.com.tw/chanrs
    100.04.09

    3C
    MTP

    NGH


    -- BP Business Plan


    1.

    2.
    3.

    -3.

    5
    5


    30
    40

    55

    75

    10
    15
    80
    10


    1.
    2.
    3.
    4.
    5.
    6.

    7.
    8.
    9.
    10.
    11.

    11


    1.
    2.
    3.
    4. /

    5.
    6.
    7.

    8.
    9.
    10.
    11.
    12.
    13.
    14.

    12

    13

    14

    (1)
    (2)
    (3)
    (4)
    (5)
    (6)
    (7)

    15






    16

    . (Vision)

    17

    (Mission)

    18

    19

    20

    21

    /
    /

    /

    22

    23


    /
    /

    SWOT
    -
    24

    SWOT

    25

    26

    S.W.O.T

    27

    S.W.O.T

    1
    2

    1
    2

    28

    SWOT

    (S)

    (O)

    (W)

    (T)

    29

    ____ SWOT
    (S)

    (W)

    (O)

    (T)

    30

    Strength
    Weakness
    Opportunity
    Threat
    31

    SWOT

    OPPORTUNITIES

    THREATS

    STRENGTHS

    WEAKNESSES

    32

    M+A+N

    33

    4Ps

    34

    4P

    4C

    . product

    Customer needs and


    wants

    price

    Cost to the customer

    place

    Convenience

    35

    4P 4C

    36

    S.T.P
    Market Segmentation
    :
    :

    Selecting Target Market

    Positioning

    37

    (Target Market)

    38

    39

    40

    (
    )

    41

    42

    43


    1.
    2.
    3.







    44

    45

    46

    47

    BCG

    48

    49

    /
    /

    - /IMC /U.S.P

    50

    U.S.P.
    U.S.P. unique selling
    point/proposition

    U.S.P.


    U.S.P.
    U.S.P.
    1.
    2.

    3. U.S.P.
    4.
    5. U.S.P.
    51


    Integrated Marketing Communication
    1990 1995

    IMC
    IMC

    IMC


    Event & Tradeshow

    (Company Profile)

    DM
    52

    -IMC U.S.P
    IMC

    IMC

    IMC :

    IMC

    U.S.P :

    53

    -IMC

    App Market

    IMC
    DM

    PR
    54

    AIDBA

    ( Attention

    Interest

    Desire

    Belief

    Action

    55

    Know -how

    56

    57

    (A) /

    CS/ TQ /

    RE

    (B) /
    58


    ==

    marketing myopia

    59

    60

    )(

    61

    (MBO---Management By
    Objectives)
    1
    2 S.M.A.R.T.
    Simplicity---
    Measurable---
    Ability------
    Reasonable---
    Timing-------
    3
    4

    1-5

    63

    5W2H

    64

    65


    3-6


    66

    67

    68

    (Financial Projections)



    69

    70

    5~7

    71

    ( )

    ( )

    72

    73

    74

    .
    .

    - - -

    75


    Stephen Lawrence & Frank Moyes, Writing a
    Business Plan, University of Colorado.
    Timmos, Jeffry A., Zzcharakis, Andrew, Spinelli,
    Stephen,
    2009
    2009 TRIZ
    2009

    2009


    http://weiterblog.blogspot.com/
    http://mypaper.pchome.com.tw/index/
    76





    BP( )
    PPT( )

    77

    BP -




    elevator pitch

    78

    BP -

    79

    BP



    80

    BP




    STP
    4P

    81

    BP

    82

    4P
    Pencil and Paper (
    )
    Plan ( )
    Passion ( )
    Perform ( )
    83

    84

    You might also like