V MANIMEGALAI

COGNITIVE
MAPPING
Design
explorations…
INTRODUCTION

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FROM THE SYLLABUS

To understand and break down form to its

BATCH 2022 - 2027 | R-2021

component elements and principles in order to
get insight into the most important aspects that
give a totality of cognitive effect(perceptive,
behavioural, cultural etc.,) or use
(anthropometrics, activities, scale,
etc.,).Design exploration would continue
after this to create a form for use/effect.

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AGENDA
INTRODUCTION

What is a design exploration?

PRIMARY GOALS

Producing a tangible representation of a user’s mental model, the

researcher (and often the participants themselves) can better
understand the problem space and its relationship to other people,
topics, or processes.  

SUMMARY

In cognitive mapping sessions, users are asked to produce a visual

representation of their mental models. This type of user interview can
provide stimulus for conversation, generate insights, and act as a
facilitation aid.
 RECALL…

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1. What does a cognitive map represent?

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A cognitive map represents stimuli from the
physical environment including features
such as landmarks, street names, and
left/right directions. A person memorizes
these stimuli, often unconsciously, so that
areas and routes become familiar and
known.
Tolman designed a research study which found that rats can create
cognitive maps of a maze through latent learning.

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2. How do you develop a cognitive map?

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A cognitive map is often created through latent
learning. Latent learning describes learning
that is not immediately expressed as behavior
and not based on punishment and reinforcement.
Rather, the brain stores stimuli from the
Have you ever had to locate a building or a street in a section of
Chennai/any place that you are unfamiliar with? You may have
environment to create a mental image of the been through that section of town before and remember details
such as unusual sign or building. Remembering these details
physical environment. may have helped you find the building, or street you were
looking for. In other words, You learned some details you were
not intending to…

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3. How does a cognitive map work?

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A cognitive map is often created and used
without conscious thought. This is a form of
latent learning. When a human or animal is
exposed to the same environment multiple
times, they begin to create a mental picture
based on cues from the environment. Cognitive
maps are crucial for navigation and becoming
familiar with places.

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4. What is an example of a cognitive
map?

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A cognitive map is a mental picture or
image of the layout of the physical
environment. An example of using a
cognitive map would be a driver going
home from work on a learned path without a
GPS.

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 EXAMPLES

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BATCH 2022 - 2027 | R-2021
Random USA Spain London

Unknown Mexico Madrid Kensington Market

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NOTES
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NOTES
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NOTES
STAGES

NOTES
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NOTES

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9 BATCH 2022 - 2027 | R-2021
REFERENCES

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1. https://www.nngroup.com/articles/cognitive-ma

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pping-user-research/

2. https://study.com/learn/lesson/cognitive-map-typ
es-examples.html

3. https://
examples.yourdictionary.com/examples-of-laten
t-learning.html

4. https://soa.utexas.edu/file/10296

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 NAME: V.MANIMEGALAI
THANK YOU

EMAIL: manimegalaimsajaa@gmail.com

AR3111 | FOUNDATIONAL DESIGN STUDIO

11 BATCH 2022 - 2027 | R-2021