INTRODUCTION

 Pakistan Tobacco Company Limited (PTC) is a

subsidiary of the British American Tobacco
(BAT).
 The Company was incorporated in Pakistan in
1947 making it one of the first multinationals
in Pakistan.
 Starting from a single warehouse near
Karachi port, the Company is now the largest
cigarette manufacturer in Pakistan.
INTRODUCTION
 British American Tobacco -the world's most
international tobacco group - with brands
sold in 180 markets around the world.
 PTC is one of the largest cigarette
manufacturing company in Pakistan and has a
market share of around 40% in Pakistan.
 PTC is the first came in 1947 making it one
of the first foreign investments in
Pakistan
INTRODUCTION
 PTC the strongest distribution network in
Pakistan.
 Pakistan Tobacco Company has instituted one
of the largest a forestation efforts in Asia in
order to increase the natural forest cover in
Pakistan,
 PTC run two state of the art factories and
employ more than 1,700 people while indirectly
providing livelihoods to more than a million
people who are involved in various aspects of
the business.
INTRODUCTION
 PTC are market leaders and contribute more
than Rs.30-billion in excise duties and taxes
to the Government.
 PTC strategy reflects their vision, being the
champions of growth, productivity,
responsibility and a winning organization.
PTC Jhelum Factory
History OF PTC
•The company was formed in 1902

•When the United Kingdom's 

Imperial Tobacco Company

• United States' 
American Tobacco Company

•Agreed to form a joint venture, the

British-American Tobacco Company
Ltd.
OUR NATIONAL FOOTPRINT
Key Executives for Pakistan Tobacco
Head Office Islamabad
Business Description and Competitors
• Seventy One years is the effort that PTC has established in the
development of the country.

•By being instrumental in the campaign for modern agricultural and 

industrial practices,

•PTC has helped in the development and progress of the agricultural

 & industrial sector in the country.

• Pakistan Tobacco Company Ltd is one of the largest tax
contributors in the private sector in Pakistan. During 2017 Pakistan
Tobacco Company Ltd. contributed over Rs. 110 billion, an increase
of Rs. 15.8 billion, 21 % vs SPLY to Government revenues in the form
of Excise Duty, Sales Tax, Income Tax & Custom duties.

•Over one million people are economically dependent on the industry

 in Pakistan.
 Compitetors Of PTC
LTC
Companies with local ownership

1. Souvenir Tobacco Company

2. Khyber Tobacco Company
3. Sarhad Tobacco Company
4. Tobacco International Ltd.

The unorganized sector mainly consists of the operations in NWFP

and Azad Kashmir. This sector also includes foreign smuggled
cigarettes. This unorganized sector constitutes of almost
13% of the total market in the country.
Product List PTC

•Dunhill

•Benson & Hedges

•John Player Gold Leaf

•Capstan by Pall Mall

•Gold Flake

•Embassy
CORPORATE STRATEGY
 Supremacy in the Tobacco Industry.
 Growth in the Pakistan and International

Market.
 Conception of Positive Brand and Company

Recognition
 Brand Out into New Sectors of Tobacco
BUSINESS STRATEGY

 Low Cost Leadership Strategy

 Pressure Over Vendors
 Investment in Technology
 Human Resource Policy
 Location Selection
 Product Selection
 Cost realization
 Customer Service
COMPETITIVE STRATEGY
 Covering the market globally and locally
  Expand Smartly
 Control costs
 Implement good marketing plans
 Focus on customers
 Differentiation Strategy
 Supply Chain Model:

Harvesting Curing Processing

Manufacturing Trade Market & Distribution

Thank You