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Qualitative Research and Its Importance in Daily Life
Qualitative Research and Its Importance in Daily Life
QUALITATIVE
RESEARCH
and its
Importance in Daily
Life
We l c o m e S t u d e n t s !
Research in daily life 1
characteristics of
qualitativeresearch
Patton (2002) listed twelve (12) key features of a Qualitative Research. These are:
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DESIGN
STRATEGIES
NATURALISTIC
INQUIRY
EMERGENT DESIGN
FLEXIBILITY
PURPOSEFUL Page 03 of 35
SAMPLING
DATA COLLECTION AND
FIELDWORK ANALYSIS
Emphatic Neutrality and
Qualitative Data
Mindfulness
CONTEXT SENSITIVITY
S
VOICE PERSPECTIVE AND REFLEXIVITY
Research in daily life 1
Uses of Qualitative
Research
Research in daily life 1
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Research in daily life 1
STRENGTH AND
WEAKNESSS of
Qualitative Research
Research in daily life 1
STRENGTHS OF
QUALITATIVE
• Ideal for an in-depth investigation of a phenomenon or case.
• Suitable for providing rich description of complex phenomena or cases.
• Provides understanding and thick description of a case or phenomenon from an individual's personal
experience and viewpoint.
• ·Allows the researcher to understand and document sequential patterns and change from the phenomenon
or case investigated
• ·Allows the researcher to formulate inductively a tentative yet explanatory theory about a certain
phenomenon or case.
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Research in daily life 1
STRENGTHS OF
QUALITATIVE
• Able to describe an individual's own viewpoint and interpretation of research constructs such as love, self-
efficacy, humility, among others.
• Collects data in a naturalistic context.
• Enables the researcher to be responsive or adaptive to whatever changes that may occur during the
conduct of the study.
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Research in daily life 1
WEAKNESSES OF
QUALITATIVE
• Does not warrant generalizability (at the very least) as findings might be unique to relatively few
individuals who participated in the study.
• Does not warrant quantitative predictions.
• Generally, entails more time to gather data.
• Often requires thorough analysis of data that is usually time- consuming.
• Usually produces results that are influenced by the researcher's values such as beliefs, perceptions, and
other biases.
• Cannot be conducive enough.
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Research in daily life 1
Kinds of
QUALITATIVE
RESEARCH
Research in daily life 1
Qualitative research is
subjective in nature:
• Methods are designed to understand the lives of participants.
• The process is maintained on neutral lines without placing judgement on individual responses.
• Focus areas are cultures, societies and individuals.
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TYPES OF
QUALITATIVE
RESEARCH
METHODS:
Ph e n om e n o lo g y
a c t i on r e se a rc h
E th no g ra ph y c a se stu d y
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Research in daily life 1
Greek
PHENOME Word:
phainomen
NOLOGY
It is the study of the subjective lived experiences of others, the
world seen through the eyes of another person by discovering
how they interpret these experiences.
on""that which appears"
logos
""a study"
Research in daily life 1
sample of 4 ASPECTS OF
LIVED
CONCEIVE, BELIEVE, AND
phenomenology
EXPERIENCE AS
ACHIEVED APPLIED TO
A PHENOMENOLOGY OF STUDENTS
OUTSTANDING ACADEMIC STUDENT-
LIVED SPACE
PERFORMANCES ACHIEVERS
LIVED BODY
The goal of phenomenological research is to describe experiences as
they are lived and to examine the uniqueness of individual's lived
STUDY
situations as each person has own reality that can become subjective. LIVED TIME
LIVED LIVED
SPACE
""being in the world" with contributions of the lived
experience to the person being in his or her own world as
BODY
"real existence" of a situation that stems from one's
experience and the nature of being human that reveals
true character of such experience.
basis of human existence.
4 STEPS OR
the researcher may have about the phenomenon and the
participants.
PHENOME
experience it.
NOLOGY Page 18 of 35
Research in daily life 1
4 STEPS OR phenomenon.
PHENOME
written and verbal form.
NOLOGY Page 19 of 35
Research in daily life 1
ETHNOGRAPHY
It is the study of human interaction and communities through direct participation and observation
within the community, and comes from the discipline of social and cultural anthropology
Derived from the Greek word: ethos, meaning, "a company, a people, a nation"
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Research in daily life 1
TWO
• realist ethnography
It is a traditional approach used by cultural
anthropologist in reflecting objectively a particular
POPULA • Critical
ethnography
It is a kind of research in which the researchers
R FORMS
advocate for the liberation of groups which are
marginalized in society.
OF
Research in daily life 1
OF
ETHNOG
RAPHY
Research in daily life 1
CASE
STUDY
Is an in-depth study of a specific individual, group or organization or phenomena in its existing context.
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Research in daily life 1
TO
• Plan for a long-term study
• Design your research strategy in detail
PLAN A • Recruit Participants
CASE
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Research in daily life 1
ACTION
RESEARCH
It focuses on solving an immediate problem or working with others to address
particular issues
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Research in daily life 1
SAMPLE ACTION
RESEARCH
Research-based Manual on Science News Writing For DepED Student-Journalist
HISTORICAL
RESEARCH
It is a procedure that is supplementary to observation in which the researcher seeks to
test the authenticity of the reports or observations made by others.
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Research in daily life 1
Paraphrasing Analyzing
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creative portfolio
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