UNIT III: COMMUNICATION

LESSON 1:

THE
DISCIPLINE OF
COMMUNICATI
LEARNING OUTCOMES
The learners are expected to:
1.Demonstrate understanding about disciplines of communication;
2.Identify the goals and scope of communication;
3.Demonstrate comprehension of the principles of communication;
4.Discuss the core values of communication;
5.Describe the elements and levels of the communication processes; and
6.Demonstrate a high level of understanding of the basic concepts of communication through
a group presentation of a situation in which practitioners of communication work together to
assist individuals, groups, or communities involved in difficult situation.

2
COMMUNICA
TION
a. Definitions
b. Goals
c. Basic elements of communication
d. Levels of Communication (from
intrapersonal to mass communication)

3
 WHAT IS COMMUNICATION?
• Communications is a two-way process of reaching mutual
understanding, in which participants not only exchange (encode-
decode) information, news, ideas and feelings but also create and
share meaning.
• In general, communication is a means of connecting people or
places.
• In business, it is a key function of management--an organization
cannot operate without communication between levels,
departments and employees.
4
 BASIC GOALS OF EFFECTIVE
COMMUNICATION
Communication is not just about transferring
message from one person to another.
In organizations, communication must be
made effective.
Effective communication is really a way to
achieve certain goals.

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BASIC GOALS OF EFFECTIVE
COMMUNICATION
1. To request – you are asking for a specific action
2. To inquire – you are seeking an answer or
response to a particular query
3. To inform - you are providing information for use
in decision making, but aren't necessarily
advocating a course of action
4. To persuade – you are reinforcing or seeking to
change a receiver's belief about a topic and,
possibly, act on the belief
6
FACE-TO-FACE COMMUNICATION

7
 BASIC
1
2
SENDER
IDEAS
ELEMENTS
3
4
ENCODING
COMMUNICATION
OF
5
CHANNEL
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RECEIVER COMMUNICA
6
7
DECODING
FEEDBACK TION
PROCESS
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ELEMENTS OF COMMUNICATION
PROCESS
 1. SENDER
(SOURCE)
•Sender is the 1.

person (or thing)

attempting to
share
information.
 2. IDEA
(MESSAGE)
•Idea is simply 1.

the information
you want to
communicate.
 Message received:
3.ENCODING
Encoding is the process of 1.

assembling the message

(information, ideas and
thoughts) into a
representative design with
the objective of ensuring
that the receiver can
comprehend it.
 4.COMMUNICATION Message received:
CHANNEL
Communication 1.

Channel . There are

numerous channel
categories: verbal,
non-verbal, personal,
non-personal, etc.
 4.COMMUNICATION Message received:
CHANNEL
A channel could be the
paper on which words
are written, or the
Internet acting in the
client-server model that
is allowing you to read
these words right now.
 Message received:
5.RECEIVER
Receiver is the
person to whom the
message is
delivered; the
audience.
 Message received:
6.DECODING
Decoding means
that the receiver
carefully and
clearly understand
the message sent.
 Message received:
7.FEEDBACK
Feedback refers to
the reaction or
response of the
receiver to the
message sent
 VERBAL COMMUNICATION
NON-VERBAL COMMUNICATION

INTRAPERSONAL COMMUNICATION

INTERPERSONAL COMMUNICATION
PUBLIC COMMUNICATION

MASS COMMUNICATION

LEVELS OF
COMMUNICATION 1
8