QUANTITATIVE

RESEARCH
• Quantitative Research - Quantitative research is a method that studies
numerical values. It follows a strict process of data collection.
 Advantages of Quantitative Research
• Quantitative studies are often fast, focused, scientific and relatable. The
speed and efficiency of the quantitative method are attractive to many
researchers. Data computing equipment makes it possible to process and
analyze data quickly, even with large sample sizes.
 Disadvantages of Quantitative Research
• You get a less detailed picture: With this research method, results are
based on numerical responses and, as a result, you get slightly less insight
into the thoughts, motivations, and drivers of your group.
 Quantitative Chapters
• Introduction.
• Research Design.
• Research Questions and Hypotheses.
• Population and Sample.
• Instrumentation.
• Data Collection.
• Data Analysis.
• Conclusion.
 INTRODUCTION related litrature
• The literature reviewed in the introduction should: Introduce the topic.
Establish the significance of the study. Provide an overview of the
relevant literature. Establish a context for the study using the literature.
• define your topic and provide an appropriate context for reviewing the
literature;
• establish your reasons – i.e. point of view – for.
• reviewing the literature;
• explain the organisation – i.e. sequence – of the review;
• state the scope of the review – i.e. what is included and what isn't
included.
 Research Design
• Quantitative research design is aimed at discovering how many people
think, act or feel in a specific way. Quantitative projects involve large
sample sizes, concentrating on the quantity of responses, as opposed to
gaining the more focused or emotional insight that is the aim of qualitative
research.
 Research Questions and Hypotheses
• Quantitative research questions and research hypotheses are designed to
accomplish different tasks:
• Research questions. Explain the purpose of the research. ...
• Research hypotheses. Explain the predictions being made (or otherwise)
by the researcher based on specific hypothesis statements.
 Population and Sample
• A population is the entire group that you want to draw conclusions about.
A sample is the specific group that you will collect data from. The size of
the sample is always less than the total size of the population.
Instrumentation of Quantitative Research
• Quantitative research means collecting and analysing numerical data. This
kind of research helps spot patterns and trends to make predictions or
generalise results to the whole population. Research instruments in
quantitative research include surveys, questionnaires, telephone, and
interviews.
 Data Collection
• There are several methods by which you can collect quantitative data, which include:
• Experiments.
• Controlled observations.
• Surveys: paper, kiosk, mobile, questionnaires.
• Longitudinal studies.
• Polls.
• Telephone interviews.
• Face-to-face interviews.
 Data Analysis
• Quantitative data analysis is all about analysing number-based data (which
includes categorical and numerical data) using various statistical
techniques. The two main branches of statistics are descriptive statistics
and inferential statistics.
 Conclusion
• The conclusion is intended to help the reader understand why your
research should matter to them after they have finished reading the paper.
A conclusion is not merely a summary of your points or a re-statement of
your research problem but a synthesis of key points.