What is Data Collection In Branding

1) Branding data collection is simply the collection of data from all your Branding efforts
2) It is based on Primary and secondary data
3) Ultimately, however, it’s an attempt to unify all your data in a single place
What are the Types of Data?

1) Primary Data: Data which is collected first hand specially for the purpose of
study.primary data is original data collected by researchers first hand.
2) Secondary Data: Data that have been already collected by and readily available from
other sources.Such data are cheaper and more quickly obtainable than the primary
data.
 What are the methods of collecting Data?
1) Qualitative Research:- It uses an inductive method, that is, data relevant to some topics are collected and grouped into
appropriate meaningful categories.

There are two main methods for collecting Qualitative data:

a) Direct Collection Method- When the data is collected directly, it makes use of a disguised method. Purpose of data
collection is not known.
b) Indirect Collection Method- For example Projective techniques.

2) Quantitative Research:- Quantitative Research quantifies the data and generalizes the results from the sample to the
population.