CAREEM FOOD’S

GROUP 2
GROUP MEMBERS:
•HAMNAH SHABBIR AHMED
•ABEERA MUNIR
•EMAN MAQBOOL
•MUBEENA AKRAM
•FARIHA FATIMA
INDUSTRY
BACKGROUND
RIDE HAILING INDUSTRY:
• Objective: to provide “online ride hailing services”
• Top ride hailing platforms: Grab, Uber, Lyft, and
Ola
• Growth in this sector is due to following factors:
- Increasing on demand transportation
service.
- Employment opportunities
- Decline of ownership of cars among people
• In 2017 industry valued at $36,450 million and
expected to reach $126.521 million by 2025.
INDUSTRY
BACKGROUND
Contd.
FOOD INDUSTRY:
• Online food delivering platforms have
created ease for the people.
• Because of America, Europe, and middle
east the food industry is growing on fast
pace.
• Expected to have growth of $154.34
billion, at 11.51% CAGR ill 2023
• In Pakistan, revenue of this industry to
reach till $563 million by 2022.
COMPANY
BACKGROUND
• Founded in: July 2012 by Mudassir Sheikha,
Magnus Olsson and Abdulla Elyas.
• Headquarters: in Dubai
• Initially started as car booking website-based
service.
• Operating in 100 cities across 14 countries.
• “Careem Now” a food delivery service was
launched in 2018.
• Initially operated in Dubai & Jeddah then
expanded into Riyadh, Amman and Pakistan in
2019.
• Employs women as well.
• In 2020, Careem was acquired by Uber for $3.1
billion.
MISSION & VISION STATEMENT

MISSION: VISION:
- “Our mission is to simplify and improve the - “We are working to bring the future closer
lives of people and build an awesome with self-driving technology and urban air
organization that inspires.” transport.”
SALES
OBJECTIVES
• On boarding new restaurants
having strong customer base.

• Increase revenue and profits.

SALES FORCE
STRUCTURE
• “Geography based”
• The selection of geographical areas are
based on sales potential.
• DHA, Clifton, PECHS, Jauhar, Nazimabad
and Saddar are their high sales force
potential areas.
• High potential depends on
- Restaurants wise
- Customers wise
- Order wise
• Recently opened in half Korangi area for
testing.
SALES HIREARCHY
SALES
OPERATION
• Helps people be more efficient
• Role of the department
• Onboarding the prospective restaurants
• Sales operation oversees tracking and
analyses sales data
• Sales operation team skills requirements
MARKET AND
SALES
POTENTIAL
• Careem’s expansion into food
delivery market
• Market potential is enormous
• Digitalization of businesses
DISTRIBUTION
AND SALES
PROCESS
Selling process includes seven simple steps
which helps a sales team convert their
prospects into long term customers.
• Prospecting
• Preparation
• Approach
• Presentation
• Handling Objective
• Closing
• Follow Up
JOB DESCRIPTION
OF SALESPERSON

• RESPONSIBILITIES OF SALESREP:
- On boarding the restaurants
- Meet the target
- Making calls to restaurants
- Visits the restaurants.
- Handling the leads
- Reviewing the sales report
- Relationship building with
customers.
RECRUITMENT
AND TRAINING
• RECRUITMENT:
Recruitment done by Careem is based on
following factors:
- Experience
- Qualifications
- Dedication & enthusiasm
- Knowledge of the market
Recruitment channels of Careem are:
- Own website
- LinkedIn
- Indeed
- Glassdoor
- Social media platforms like Facebook,
Instagram.
• TRAINING:
 Indoor training:
- Meeting with the team
- Giving overview of the company
- Teaching skills such as negotiating
with the customers
- Relationship building
- Demo calls
 Outdoor training:
- Visiting the restaurant physically.
 The training period is of 15 days.
SALES
PERFORMANCE
EVALUATION
• Importance of measuring sales
performance
• Utilization of time
• Good measurement method
promotes innovation
INCENTIVES
SCHEME
GAPS AND
RECOMMENDATI
ONS