Case Study Analysis Marketing Management

 Innovative Solution  Need unfulfilled  Potential Market

Institutions  College Dorms , Motels , Office Pantries , Old Age Homes Individuals  Hostel students , Single Residents , Trailer Residents Recommendation Institutions

Value for Institutions  Decreased risk of loss of life & property, Costsavings and Efficient space utilization
 Increased occupancy & Institute-consumer relationship

VALUE FOR CUSTOMERS

Value for Individuals  Exclusivity, Cost Savings, Space Utilization and Time Savings

Avenues Institutions College Authorities Individuals College fests, trailer parks, malls and appliance stores

Arguments
 Emphasis on improved safety , Cost-savings , Frozen foods as part of meal plans.  Providing a warranty , Results from market surveys, The expertise of well-known manufacturers

HOW TO CONVINCE THEM?

 Bennett should launch the product and focus on institutions for the initial phase