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Porter’s 5 Forces
• Threat is high as current players
• Quantity of MBA/IIT
Supplier Threat of new can enter the market.
students/graduates is in
Power Entry
abundance.
• No threat of forward integration
Competitive
Rivalry
• Threat of substitute is very low • Since no big player is available
in the market so buyer power is
Threat of new
Buyer Power low.
substitute

• Low Competitive rivalry

• No major competitor, only small
individual player

• Based on Porter’s five forces analysis, Skilled Sapiens should enter the Career Counselling Industry for students of class 6-12.
• It’ll be a B2B Company, where the first round of counselling will be done by students from different streams so that it’ll be
cheaper for us and then if required students will be directed to professionals from different backgrounds.
 Product
• Councelling Session (Class 5-12)
• 1:1 Mentorship (IIT/IIM students)
• Dedicated Classes for Commerce & Arts Students
• Soft Skills, Business trends & startup culture in early stages.
• Regular sessions from professionals of different streams
• Mentorship on current trends & different streams students can
pursue based on their interests and skills
• Credits Specialized courses according to NEP

Revenue Stream
Marketing
• Youtube Adsense
• Customized programs
• Revenue split from collaborations
Mix •
•
1:1 Mentorship sessions
Immersion programs

Place
• Tier 1 & 2
• Inbuilt Platform
• Collaborating with schools & institutes

Promotion
• Youtube promotions
• Influencer marketing
• Organic promotion (word of mouth)
 Free Seminars
Student Immersion
Inter School
Competitions
School Credit Score
Diversification Scope
Interacting with schools and giving seminars, providing
immersion programs for a better understanding of students’
passion.
Also, provide credit scores to schools creating a ranking
system and increasing credibility. Schools can also diversify
their offerings

Co-host programs for competitive exams like IELTS, TOEFL,

Competitive Exams SAT, etc.
Strategy Credibility
Upskilling
Growth options for the B2B clients by relationship building
with parents, upskilling of the workforce, and overall
Relationship building enhancing credibility

Scholarships Parents, as well as students, can be mentally stable once they get the
Future options (Passion) direction and students can also choose their passion as a career option.
Mental Stability (Direction) Financial burdens can be reduced by scholarships exams conducted on
National Level Competitions regular basis for enrolled members

• Hiring professionals on an hourly basis as opposed to a permanent employee.

• Hiring MBA/IIT/CA students so that at less cost to the company, guidance can be provided to students and it’ll also
help the mentor to improve their skills and can be shown as a live project.
• Collaboration with small players for science tutorials as it is a highly competitive market with big players and we
should focus on Commerce & Arts and Counselling.
 Key Growth areas

• Adaptability: Needs to adapt to the

fast-changing education industry and
keep up with new innovations to
improve the offerings. Also, to sustain
take constructive criticism from the
consumers and mold yourself for
betterment.
• Collaborations: Most important aspect
Collaborations is collaboration, and it needs to improve
in every stage so that there is
sustainability and growth in all the
avenues.
• Customer Service: As many of the
Customer Service competitors are not providing good
after-sales service on in this industry
once the student is enrolled the service
is not up to the mark so keep on
improving to maintain credibility in the
long run and build a loyal relationship.
 Product Differentiation
• Focus on International study
• More Unorthodox Career streams
Tier -1 • Knowledge of Startup Culture

• Focus on developing soft skills

• Career diversification
Tier -2 • Interaction with entrepreneurs
• Awareness about Olympiads & different Competitions

• Quality of education on par with Tier-1 city

Tier -3 • More focus on Soft skills & computer skills by MBA Students
• Focus on personality development & Updated with current market
trends
 Hybrid subject
selections
(Consulting)

• Vocational training can be provided in

collaboration with the school as specified in
NEP
• Guidance by the mentor for 10 – days project as
mentioned in NEP
Shaping NEP • Since NEP has a hybrid model, guidance will be
given for choosing different streams to
students from Diversification
the early stage
Analysis accelerate the career growth
• For Academic bank of credit, specialized courses
will be provided to help the student to get into
their dream college or role in the company
• Keep up with the current market trends and
future scopes

Credit
Specialized
Programs