Lesson 3 - Isfis 113

The Internet
and
Marketing
BULACAN POLYTECHNIC COLLEGE
Bachelor of Science in Information Systems | Associate in Computer Technology
How many people are connected to
the Internet today?
•As we move further into 2022,
well over 4.49
billion people are now using
the Internet
The internet
•A collection of connected computer networks,
linking tens of billions of devices across the
globe.
•These include servers, personal computers,
mobile telephones, and video game consoles.
•Other devices are also being connected to the
internet, such as cars and domestic appliances.
•Devices connected to the internet are connected
to each other through network links.
Physical Cables
•come in an array of shapes and sizes,
ranging from small cables used to directly
link two computers together, to large
undersea cables connecting continents.
Wireless connections
•though not visible, work on similar scales,
from Wi-Fi networks in the home to links
to satellites in space.
The internet is not the same as the
‘world wide web’ (www). The
web is just one of many services
operating on the internet,
accessed through a web browser
to display documents containing
text, images, and other media.
Business use of the Internet
•The Internet is the easiest way for
a business to connect with customers and
clients.
•The business organization is using high-
speed internet to speed up the production.
•Companies are getting customer data and
buying habits and creating marketing
strategies based on the analysis.
Possible uses of the Internet and the
World Wide Web for business
•Publicity, Marketing, and Advertising
•Direct On-line Selling
•Research and Development
•Communication
•Collaboration
Internet marketing and advertising is the most
accessed part of the internet by Businesses
• The Internet plays an important role to advertise & market
products and services around the world to get more
customers.
• The Internet is important to communicate with customers
about products and services.
• The internet is a global village and gives a chance for
business owners to take benefits of online advertising that is
less costly.
• Internet advertising and marketing is affordable for all kinds
of small and big business as compared to traditional
marketing costs.
What is Interactive Marketing?
•A new direction of work with end-users,
assuming direct participation of the consumer in
the advertising campaign.
•Includes the enormous possibilities of Internet
resources such as games, contests, social
networks, and other related services.
•A form of direct marketing.
•Becomes the central nervous system of many
marketing campaigns.
Example of Interactive Marketing
Interactive Content includes;
•Interactive Storytelling
•Interactive Infographics
•Interactive Video
•Quizzes
•Calculators
•Interactive emails
•User-generated content
The benefits of interactive marketing
Interactive marketing also provides greater
flexibility, allowing the seller to constantly make
adjustments to their activities.
Thus, the main benefits of interactive marketing include:
• Identification of users;
• Activation of consumers;
• Using the effects of viral marketing;
• Reducing the cost of distributing advertising
information.
Types of Interactive Marketing
The most important is the Internet and devices that
provide access to it as a means of obtaining information,
communication, and self-realization tools.
• Local networks. Internal computer networks of
companies or urban areas are self-sufficient information
systems where users can communicate, play, exchange
necessary information.
• Digital TV every year more and more confidently
replaces the analog and gradually integrates with Internet
applications.
Challenges of Interactive Marketing
• The limited access of some buyers to the Internet,
• The one-sidedness of demographic and
psychological information about buyers, chaotic
and information congestion of the network,
• The probability of penetration of thieves into a
computer network to obtain secret information
about the numbers of credit cards and bank
accounts of customers.
• The risk of human rights violations in the process
of creating data banks about buyers.
Challenges of Interactive Marketing
• Think of everything you do in terms of delivering value to
your customers
• Understand your market well enough that you can break it
down into individual segments
• Always look for the opportunity to create new value
propositions.
• Look for avenues to communicate this value at the right time
and in the right place.
• Listen to your customers. Learn their perceptions about what
you offer. Do not hesitate to change based on what you learn.
What is Internet marketing?
• Search engine optimization (SEO). Techniques and
strategies used to achieve a high ranking in the search
engine results.
• Pay per click (PPC). Search engine-based advertising
that directs web traffic to a website.
• Email marketing. Manual or automated messaging that
targets specific groups of people who want to stay in
touch with your business.
• Blogs. Writing about industry-specific information to
keep your customers informed.
What is Internet marketing?
• Social media. Reaching out to customer profiles via Facebook,
Twitter, LinkedIn, Pinterest, Instagram, and more.
• Content marketing. Publishing unique, compelling, and
engaging content like infographics to capture the attention of
customers.
• Video marketing. Creating short, informational videos to
benefit an audience and uploading them to popular video sites
like YouTube.
• Location-based marketing. Establishing a local presence via
Google Places and including relevant, local information on
your websites, like a phone number or address.
How does marketing benefit consumers?
• It keeps consumer current
• It offers convenience and quick service
• It helps build a better relationship
• It provides 24/7 access
• It creates a personalized experience
• It provides your audience with options
• It allows for comparison shopping
• Obtain quality content
• It helps you reach a global audience
• It provides clear product information
Thank You for
Listening 
Be ready for the quiz
See you on our next virtual meeting


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The Internet

BULACAN POLYTECHNIC COLLEGE

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