PSDA-1

STRATEGIC MANAGEMENT

PRIYANSHI GAUTAM- 04
SANYA JAIN- 18
TARASHNA SINGH- 24
VEDANT SINGH PORAS- 48
 ABOUT THE ORGANIZATION

• Founded in 1869 by Marcus Goldman and Sameul Sachs.

• Worldwide offices.

• Investment services industry.

 STRATEGIC INTENT OF THE ORGANIZATION

Our strategy is to grow our three core businesses -Investment Banking,

Trading and Principal Investments, and Asset Management and Securities
Services — in markets throughout the world. Our leadership position in
investment banking provides us with access to governments, financial
institutions and corporate clients globally. Trading and principal investing
has been an important part of our culture and earnings, and we remain
committed to these businesses irrespective of their volatility.

Managing wealth is one of the fastest growing segments of the

financial services industry and we are positioning our asset
management and securities services businesses to take advantage of
that growth. Our assets under supervision, for example, have grown
from $92.7 billion as of November 1994 to $369.7 billion as of
February 1999, representing a compound annual growth rate of 38%.
 EXTERNAL FACTORS AND INTERNAL FACTORS
EXTERNAL FACTORS
The management of Goldman Sachs should be able to
understand opportunities and threats in the market to
ensure that it achieves the success desired. The
external market forces can be analyzed using SWOT
Analysis Model, primarily focusing on the threats and
opportunities. The market has a number of
opportunities that this firm can take advantage of if it is
capable of identifying them and taking the right action
at the right time. One of the biggest opportunities is the
growing middle class in the market where this firm
operates.
INTERNAL FACTORS
Goldman Sachs is one of the most successful financial
companies not only in North America but also at global
level. The firm has managed to overcome two main
economic recessions that left many firms bankrupt. It
has also weathered stiff competition in the global
market. Its success is attributed to its internal
environment. Firms operating in the same industry
within the same market largely rely on their internal
environment to achieve competitive advantage over
their market rivals. For Goldman Sachs, highly talented
employees and a group of skilled and dedicated
managers are some of the internal environmental
factors that give it an edge over its market rivals. Its
strong financial base and loyalty in the market has also
enabled it to achieve success in the market.
 DESIGNATION
Associate Asset Management
Goldman Sachs