Socio-economic Conditions of

Handloom weaving Societies- a case

study of Warangal District

by Dr. B. Sadanandam

Aryan Mittal
Ujjawal Jain
Warangal Co-operative Societies
 Warangal District is one of the leading districts in handloom Industry in
Telangana State

 There are 45 Weavers’ Co-operative Societies in the District at present providing

work to 74,905 members.

 The main products are Sarees, Dhoties, Lungies and Towels.

 Export varieties of Shatranjies of Shatranji Handloom Weavers Co-operative

Society Limited, Mattewada, Warangal, Silk Sarees of Jangaon area and Mercyrized
Tie and Die variety Sarees and Mercyrized Dhoties of Ghanpur area are unique
and pride products of the District.
Some Interesting Statistics
Percentage Profits No. of Societies Amount of stock in No. of Societies
rupees/month
below 5 15
Below 50k 3
5-10 26
50k-100k 5
10-15 4
100k-150k 13
15-20 0
150k-200k 8
PERCENTAGE OF PROFIT BY THE
Above 200k 16
SOCIETY
CAPACITY OF STOCK RAW MATERIALS
Problems in Procurement of Raw OF THE SOCIETY
No. of Societies
Materials
Transportation 11
Quality 2
High price 9
Non availability of credit 11
Transportation and quality 5
Transportation and high price 2 PROBLEMS IN PROCUREMENT OF RAW
Transportation and non-availability of MATERIAL BY THE SOCIETY
5
credit
Some Interesting Statistics
Difficulties Faced No. of Societies

Financial 11

Lack of Knowledge as to the 18

latest technology DIFFICULTIES FACED IN IMPLEMENTING TECHNIQUES FOR
Non-availability of improved THE IMPROVEMENT OF THE SOCEITY
tools 2

High Prices 6

Any others 8

Problems Regarding Storage of Raw

Materials No. of Societies

Lack of godown 15
Durability of material 6
PROBLEMS REGARDING STORAGE OF
RAW MATERIAL BY THE SOCIETY High cost of storage 15
Lack of godown and durability of 5
material
Any other 4
Some Interesting Statistics
System of Marketing No. of Societies

Selling to APCO 15

Selling to APCO and Selling through own retail outlets 21

Selling to APCO and Any other method 4

SYSTEM OF MARKETING BY THE SOCIETY
Selling through own retail outlets 1

Selling in weekly bazaars and Selling through own retail 2

outlets

Selling in weekly bazaars and Selling through middlemen 1

Selling through middlemen and Any other method 1

Relationship No. of Societies

Raw material 23
RELATIONSHIP MAINTAINED WITH
Marketing 2
APCO BY THE SOCEITY
Raw material and marketing 17
Any other 3
Issues and Remedies
In decentralized handloom industry there are many problems:
 illiteracy of the weavers
 inadequate finance and vast interests
 procurement of raw-materials
 product developments
 quality control
 cost control
 unable to fix a stable price due to fluctuation in yarn price

 Handloom product marketer should understand the customer preferences about design and colour combination in
selection of Handloom products
 Should consider product development as an essential exercise for successful marketing
 Production pattern, sales design may be formulated to accelerate the handloom products in the market
 Modernization of handloom industries can be made with a moderate cost to ease down the problems of weavers.