Business Plan

ZIVA
 The purpose of ZIVA

To introduce the customers with our

fashionable and creatively designed products.
 Visions
To be one of the leading trend setters through
developing creative designs for our customers.

Missions
To provide a high quality, coloured-tone trendy
products to our customers by fulfilling their
needs and delivering best customer experience
through promotions
 Objectives / Goals
•
We have laid out several principles to provide guidance for
the business to achieve the future goals. Here are the
following principles:
• To furnish ever-changing wants and needs of our customers
with innovative products.
• To expand the business to increase sales and strengthen
our position in the market.
• To meet the customers’ expectations by providing
affordable and attractive products.
• To provide the best customer services the cherish the
customers.
SWOTs Comparision
 REVENUE SOURCES

Clothing’s Price (RM)

Dresses 50-110
Shorts/Pants 45-65
Sweatshirts 65-95
T-Shirts 50-65
Swim wears 30-60
Unisex outfits 50-80
Shoes Price (RM)
Sneakers 45-70

Canvas flats 50-75

Crocs 20
Beauty products Price (RM)
Hair spray (multiple colours) 30-65

Hair cream (moisturizer 30-50

effect)
Chalk colours 25-40

Nail polish (multiple colours) 35

Nail polish remover 20

MARKETING PLAN

Zara

DOROTHY
Competitors PERKINS

VINCCI
&
PADIN
I
 Sales Strategy
MEMBERSHIP
CARD

SOCIAL
SEASONAL
MEDIA
PROMOTION
MARKETING

MOBILE
PHONE CATALOGS
APPLICATIO
N
 Operation Plan
• Location: Bangsar, Block A1, Lot Number
10, Kuala Lumpur.
 Production
• a simple process alteration, dyed or both
• get out supply of good quality plain clothes
and canvas shoes from China.
• products such as nail polishes and shoes will
be order from China and Korea.
 Financial Plan
Expenditures

Items: RM
License and permit 5,500
Insurance 3,500
Legal fees 3,000
Grand opening 6,000
Rental 15,000
Renovation 6,000
Advertising 16,000
Supplies
 Beauty products
 Shoes
 Clothing 12,000

Other expenses 3,000

Pre-opening salary 10,000
Total start-up costs 80,000
Assets
Items: RM

Cash 15,000

Equipment 5,000

Start-up Inventory 10,000

Office equipment and Furniture 8,000

Total start-up asset 38,000

Total start up cost is RM118,000