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BRACU IB Lecture 1b - Introduction
BRACU IB Lecture 1b - Introduction
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Motives why a Company becomes International
Markets
Raw Materials
Production Efficiency
Knowledge
Political Safety.
Rationale Contd.
Market seekers produce in foreign markets either to satisfy
local demand or to export to markets other than their home
market. US automobile firms manufacturing in Europe for local
consumption are an example of market-seeking motivation.