MGT 601: Operations

Management
Semester 1 2022 Lecturer: Karishma Sharma
Avishek Anish Chand A00210446
Namaka Campus
 Statement of Declaration

• We hereby declare that the information provided in this

assignment is true and that any information provided is from
reliable sources which have been referenced to avoid copyright
infringement and plagiarism. All members of the group have
contributed towards completing this assignment and read the
work provided
 Acknowledgment
• We would like to thank the following people for their support and
guidance towards the completion of this assignment: 

1.Our lecturer Mrs. Karishma Sharma.

2.All members of the group 
3.Our parents for financial support.
 Methodology
The data collected for this assignment was mainly from secondary
sources which included; journal articles, books, newspaper articles,
company website publishing, statistical data from company
websites, and other websites through internet research. All the
information was then verified so that only reliable and factual
information would be used in the assignment
 Literature Review
• Three key issues are of significance. first is the decrease in quite a while of carbonated drinks. the
ongoing wellbeing and health drifts that are on the ascent and finally the opposition from PepsiCo.
continuous questions with bottle organizations, an absence of genuine development to fulfil client
need the consistence with food and security specialists (Dinesh Puravankar, 2007).

• item development is important to battle a purchaser's inquiry and longing for different refreshment
assortments. Coca-Cola is now separated by taste. ongoing increases to Coca-Cola's item portfolio
incorporate customary Coke Zero, C2, Fresca, Diet Cherry Coke, Cherry Coke, Vanilla Coke, Coca-Cola
with Lime, Coca-Cola with lemon, and some more (Dinesh Puravankar, 2007).

• Nature of an item is likewise a critical calculate its prosperity. the Coca-Cola framework is an overall
drive including each part of the business. each and every individual who works with Coca-Cola or
accomplices with is engaged and expected to keep up with the greatest of items and administration
(Dinesh Puravankar, 2007).

•  

• Rising sugar and bundling materials costs straightforwardly affect the expense design of the items. with
costs of key fixings and materials expanding, the productivity of the organization has gone under
pressure (Dinesh Puravankar, 2007).
• Buyers have begun to search for more assortment in their beverages and have likewise become more
wellbeing cognizant. this has prompted a lessening in the utilization of pop or carbonated drinks. as of late, the
organization has additionally been scrutinized for its high utilization of sugar in items and furthermore has
been faulted for adding to youngster weight (Dinesh Puravankar, 2007).
• This non-recyclable restrains end in landfills, are singed, or advance through streams to the sea. The
deformities of expendable plastics are becoming increasingly self-evident, which features the prerequisites for
addressing troubles, in part, with three strategies:
• 1. Shrewd customer decisions to instruct customers about the need and practice of reusing expendable (Chua,
n.d.)
• 2. Simple and effective reusing Foster a framework that is simple for customers to reuse and sufficiently
proficient to make it monetarily reasonable. (Chua, n.d.)
• 3. Breakaway from plastics Urge organizations to foster elective materials that can be utilized in option in
contrast to plastics and change the outlook around their items to not depend exclusively on dispensable plastic
compartments. To assist with addressing the current bundling waste issue, Coca-Cola will proceed to corporate
with existing accomplices, for example, the Marine Conservation/Non-Pollution Marine Alliance, the World
Wildlife Fund (WWF) also, the Allen MacArthur Foundation (New Plastics Economic Initiative) to help waste
disposal handling (Chua, n.d.).
 Objectives

1. Strategic Importance of Product & Service design for Coco- Cola

Amatil as a company
2. Legal, ethical, sustainability, and considerations in Product &
Service Design taken by Coco-Cola Amatil as a company
3. Several Issues faced by Coca- Cola Amatil during Product &
Service design
 Introduction

The presentation will be based on Coca-Cola Amatil Ltd and its

Product & Services design. Coca-Cola is an internationally
recognised drink brand with many customers in Fiji as well. The
general purpose of this study is to figure out why Coca-Cola Amatil
as a company spends so much time and money on the redesigning
of their product and services and the strategic importance behind
doing this, the ethical and legal reasons behind this along with some
of the issues related to the redesigning of products and services and
how it can be minimised.
• The Coca-Cola Company is one of the undeniably popular and biggest brands
in drink industry. The Coca-Cola items installed to a great many individuals
from various races, ages and social backgrounds (Chua, n.d.).Coca-Cola is
notable for its around the world ubiquity as its items are accessible north of
200 nations all over the planet. Being a notable brand name on the planet,
Coca-Cola Company are capable to the climate and individuals solid issue as
purchasers are taking on to a better way of life and better climate (Chua, n.d.).
 Strategic Importance of Product and Service
design

• When looking at the Fijian drink market, Coca-Cola fits into the ‘‘unhealthy’’
drink section and even though it has been around over 131 years it still
needs to adapt and change accordingly to the, consumers, geographical
and economic states of the market.
• Product and service are closely related to the success of the company
• Product Design necessities to get a handle on the customers needs and
understand it through an item to accomplish consumer loyalty and
satisfaction and since the taste of the product itself hasn't changed over the
years through its famous formula so other areas need to change rapidly to
keep up with competition.
 Reasons for product and service design

Firstly it is to do with the company itself, the product has a secret ingredient so
taste cannot be altered as it would affect their existing customer base in
regards to quality and Coca-Cola is widely recognised for it unique taste.
Due to social and demographic changes in regards to their consumers,
population shift in taste
Technological advancements in the field can help build trust and reduce costs
To have an advantage over competition ( Pepsi) which is its biggest competitor
in the drinks market (Chua, n.d.).
Lastly due to political reasons, safety issues and new regulations implemented
regarding packaging
• Coca-Cola Amatil Fiji has introduced a wide range of products for the reasons
mentioned above.
• They have introduced different sizes for their bottles. Bottle and can sizes now
ranges from 150ml, 330ml, 600ml, 1.25L, 2L and 2.5L (Dinesh Puravankar, 2007).

• There has been a change in materials used for packaging- before it was
packaged in glass bottles but later it was changed to plastic bottles to help
reduce costs and aluminium cans were also introduced.
• New products have also been launched such as Diet Coke and coke Zero which
as less sugar (Dinesh Puravankar, 2007).

• They have also creatively packaged their products differently during holiday
seasons especially Christmas and have also had Fijian names on the stickers of
the product for customer attraction and satisfaction.
 Legal considerations in Product & Service
design
• Coca-Cola possesses the copyright in the design of its bottles, its logos, its
publicizing, and by and large anything it makes that can be viewed as a
unique work requiring imaginative exertion
• The Coca-Cola organization holds enlisted brand names in its logo and
content plan. Indeed, even the unmistakable shape of the Coke bottle is
reserved. These are trade marks since they are unmistakable imprints
utilized by the organization to distinguish its labour and products as being
particularly Coca-Cola’s (Dinesh Puravankar, 2007).
• And trade secrets which is crucial to the success, roughly worth $267 billion
making it the 10th biggest company in the world (Dinesh Puravankar, 2007).
Ethical considerations in Product & Service design
• Another key issue component that the product and service designer
must consider is ethical issues.
• Designers are under increased pressure to reduce production process
costs and increase efficiency.
• Such pressures force businesses to make trade-off judgements, which
may involve ethical considerations, if the products and services are
unable to meet the needs of the consumers who will be using them.
This could undermine the company’s reputation, as well as cause more
damage (Dinesh Puravankar, 2007).
 Environmental and sustainable consideration
in Product & Service design
• Cradle to Grave assessment, Reuse and recycling
• 100% of domestic beer brands are packaged in recycled bottles. It has been 20
years since operating Mission Pacific bottle and can collection.
• Each bottle is collected, cleaned and reused an average of eight to ten times,
which contributes to less waste sent to landfill and less litter.
• Also introduced PET and rPET bottes which are 50% and 100% made from
recyclable plastic bottles respectively (Dinesh Puravankar, 2007).
• Have now decided to go back to glass bottles since it is a one time purchase
and can be reused and recycled numerous times.
 Issues related to Product and Service design
Standardization –  when a company treats the whole world as one market with
little meaningful variation. This can be seen with Coca-Cola products where by
the design from bottle, cap, stickers are the same even the language. This is
done because production is done in bulks/ large quantities (Dinesh Puravankar,
2007).

This is done because it helps the company maintain a high consistent quality
of products
Helps in the compliance with international, national or domestic sector based
requirements e.g. ISO 900.
Standardization also helps lower cost since all materials and ingredients are
also bought in large quantities resulting in fewer shipment costs and probable
discounts (Dinesh Puravankar, 2007).
Mass customization is marketing tool that can be used to acquire and retain
new customers. It is basically a standardized produced good with some degree
of customization in the final product.
To reach every aspects of the consumer market mass customization has to be
utilized, Coca Cola does this effectively by adding unique customization to
their final product. E.g. Coke bottle label with Fijian names on them to better
resonate and connect with their consumers.
 Conclusion
• After reading through the product and service design process of Coca-Cola
Amatil, the company creatively uses his products to attract new customers
through strategic implementation such as launching new product lines,
Coke Zero, Diet Coke to keep up with shifts in the consumer demand while
also being environmentally conscious of their production by reusing and
recycling plastic and glass bottles to gain reputation. Issues with production
 Recommendations

• There are many improvements to be made as a whole, when sustainability comes

to mind, coca cola has a few 100 % fully recyclable products in terms of bottles
while their other bottles are not 100% not made from recyclable material.
• The company intends to utilize different methods of flavourings and sweeteners
enhancers that are natural (Dinesh Puravankar, 2007).
• Bringing back the classic bottle of glass coca cola products will eliminate plastic
bottles and reduce pollution as this will be a one-time purchase which can be used
continuously (Dinesh Puravankar, 2007).
 Bibliography

Chua, J. Y., n.d. Challenges and Solutions: A Case Study of Coca-Cola. Journal of the Community Journal of Asia, pp. 43-50.
Dinesh Puravankar, 2007. Strategic Analaysis of the Coca-Cola Company, s.l.: Simon Fraser University.
Appendix