HCC DigiCom Student Association

November 21, 2008

Personal Branding
The Art behind the Self Branding RockStars
Maggie McDonald
mmcdonald@schipul.com
www.schipul.com // www.magsmacncheese.com
What the heck is
Personal Branding??
What we’ll be talking about…
What the heck is Personal Branding?
Tools of the trade
How to rock a Personal Brand
Create your Personal Brand

• Keep it consistent EVERYWHERE

• Create an Avatar

• Add important links / personal brands

to your email footers

• Promote your Personal Brands

through your company

• www.schipul.com/magsmac
 Tools of the trade
How do I do this anyway?

• Blogging

• Twitter

• Facebook

• Myspace

• LinkedIn

• Flickr
 Tools of the trade
Blogging: MagsMac ‘n’ Cheese

http://www.magsmacncheese.com/on-social-media-and-friends/
 Tools of the trade
Twitter: MagsMac

http://twitter.com/magsmac
 Tools of the trade
Facebook: Matt Mullenweg

Matt Mullenweg’s Facebook Fan Page

 Tools of the trade
Myspace: Molly Crabapple

Molly has 9,686 Friends on Myspace

http://www.myspace.com/mollycrabapple  
 Tools of the trade
LinkedIn

http://www.linkedin.com/
 Tools of the trade
Flickr

http://www.flickr.com/photos/eschipul/386762837/
Who is rocking out their Personal Brand?
 Personal Branding RockStars
Meet Gwen Bell

http://www.gwenbell.com/
 Personal Branding RockStars
Connect with Gwen Bell Online

http://www.kirtsy.com/ http://www.flickr.com/photos
/gwenbell/3033440927/

http://twitter.com/gwenbell Gwen on Facebook

 Personal Branding RockStars
Meet Matthew Inman

http://0at.org/blog
 Personal Branding RockStars
Connect with Matthew Inman Online

http://www.seomoz.org/

http://www.oneplusyou.com/q
http://mingle2.com/

http://twitter.com/oatmeal
Excited about Personal Branding?
Quickie To-Do’s

1. Join Facebook (www.facebook.com)

2. Join Flickr (www.flickr.com)

3. Join Twitter (www.twitter.com)

4. Get Blogging!! (www.wordpress.com)

5. Track the buzz about you

(www.google.com/alerts)
Get Personal Branding!

Maggie McDonald

Operations - The Web Marketing Company

www.schipul.com // www.tendenci.com

Blog: www.magsmacncheese.com
Twitter: www.twitter.com/magsmac

Find my slides on Slideshare: www.slideshare.net/magsmac