Company-2

Introduction :
 Amul is an Indian Government dairy cooperative society,
based at Anand in Gujarat. Formed in 1946.

 it is a cooperative brand managed by the Gujarat

Cooperative Milk Marketing Federation Ltd. (GCMMF)

 The word “Amul” is derived from Sanskrit word ‘Amulya.

Growth :
 Amul India is one of the largest dairy companies in the world
with an increasing growth rate since 2011.

 In financial year 2021, Amul reported a sales turnover of

above 392 billion Indian rupees.
Standard Strategy :
 What is Amul's pricing strategy?

 Amul has a low-cost pricing strategy for products that

consumed regularly
Competitor's :
 Kwality Walls.
 Baskin Robbins.
 Havmor.
 Vadilal.
 Dinshaws.
 Mother Dairy.
 Arun Ice Cream.
Comparison :
Parameters of Nestle Amul
comparison
1. Parent company The parent company of The parent company of
nestle is Swiss milk Amul is the milk producers
company union of Kaira district

2. Country of origin Switzerland India

3. Titles awarded World’s largest food Strongest contributor in
company the white revolution of
India
4. Most popular products Condensed milk. Infant Milk and dairy products
formula products
5. Organization structure Conglomerate corporation Co-operative organization
 Conclusion :
 The food processing industry sector in India is one of the
largest in terms of production, consumption, export and
growth prospects.

 The government has accorded it a high priority.

with a number of fiscal reliefs and incentives,
to encourage commercialization and value addition to
agricultural produce.