Domestic and

International
Tourism
Eryel Ayna Z. Tierro
Bshm 1-2N
Acticity # 1
MacroPerspective of Touris &
Hospitality Management
Give 3 Philippine Department of
Tourism Slogans used within 20
years.
 It's More Fun in the Philippines (2012 to mid-2017)
In January 2012, the DOT Twitter account posted "The Philippines is #1ForFun, right? Watch
out [sic] for the campaign tomorrow!" This created online buzz and to everyone's surprise, it
wasn't really the official slogan; the new hashtag #ItsMoreFunInThePhilippines then
immediately trended online. The tag line was also lauded for its flexibility, allowing anyone to
use it in memes and on official DOT billboards: "Staring contests. More fun in the
Philippines," which showed a wide-eyed tarsier; "Getting upstairs. More fun in the
Philippines," which showed the famous rice terraces of the Cordilleras, and so on. This
campaign under former Sec. Mon Jimenez contributed to the consistent increase of tourist
arrivals from 2012 to 2015. BBDO Guerrero was the advertising agency behind this campaign.
 Pilipinas Kay Ganda (2010)
"Pilipinas Kay Ganda" was a short-lived advertising campaign launched in 2010 after it was
received negatively. People pointed out that its logo, which showed the text "Pilipinas" in
various colors and a thin font, was too like that of Polish tourism campaign “Polska.” The
campaign was scrapped in less than a month and eventually led to Sec. Alberto Lim's
resignation. Advertising agency Campaigns and Grey confirmed that they had an advisory role
in the campaign.
 WOW Philippines (2002)
WOW Philippines was used as the campaign and tagline for tourism from 2002 to 2010. The
tagline, which had the sub-slogan "More Than the Usual” was conceptualized by then
Department of Tourism secretary Richard "Dick" Gordon in 2002 under the term of Gloria
Macapagal-Arroyo.
The promotional campaign was reportedly based on the 24-month Visit Philippines 2003
campaign by the World Tourism Organization, which aimed to encourage overseas Filipinos to
visit tourism destinations in their home country. The slogan was also an attempt to rebrand the
Philippines to highlight tropical white-sand beaches and diverse attractions to counter the
country's negative portrayal in the media due to political instability and conflicts during those
times.
 Give the present
Tourism slogans of the
ff. countries:
A. South Korea - "Imagine your Korea"
B. Singapore - "Passion mad Possible"
C. Japan - "Endless Discovery"
D. China - "Explore the Wold with Us"
E. Taiwan - "The Heart of Asia"
F. Malaysia - "Truly Asia"
G. Australia - "There's nothing like Australia"
H. New Zealand - "100% Pure"
I. Denmark - "The Happiest Place on Earth"
J. Belgium - "The Place to be"
K. Germany - "Simply Inspiring"
L. Russia - "Reveal your own Russia"
M. Switzerland - "I Need Switzerland"
N. United Kingdom - "Home of Amazing Moments"
O. Turkey - "Be Our Guest"
P. Poland - "Move your Imagination"
Q. Scotland - "Welcome to Sscotland"
R. South Africa - "Inspiring New Ways"
S. Mexico - "Live it to Belive it"
T. Haiti - "Hope makes one live"
U. United States of America - "All Within your Reach"
V. Peru - "Land of the Lincas"
W. Venezuela - "Venezuela is your Destination"
X. Canada - "For Glowing Hearts"
Y. Norway - "Powered by Nature"
Z. Greece - "All Time Classic"