Moengage

Omnichannel
Marketing Platform
1. Soubhagya Baz- BLP070
2. Sushil Pal- B8P073
3. Suvrata Sarma- BLP074
4. Tanush Soni- BLP076
5. Unnat Udeshya- BLP074
 Introduction
• MoEngage is an insights-led customer engagement platform for the
customer-obsessed marketers and product owners

• It has powerful customer analytics, AI-powered customer journey

orchestration, and personalization capabilities.

• Product managers and growth marketers can use MoEngage to

provide a personalized experience throughout the customer
lifecycle stages.

• There are 39+ offices in 9 countries and over 1 billion monthly

active users, 80 billion messages sent per month, and 1 trillion data
points processed per month.
Omnichannel Marketing
Why is Omnichannel
Marketing Important
 Businesses need to have a strong understanding of their
customers' needs and behaviours. They also need to have
the technology in place to support multiple channels, and
they need to be able to track data across those channels.

 Businesses need the resources to manage all aspects of an

omnichannel strategy. This means having a team in place
that can coordinate efforts across channels and ensure that
everyone is on the same page. businesses need to be
prepared to evolve their omnichannel strategy constantly.

 As customer needs and behaviours change, companies need

to be able to change with them. That means being open to
new ideas, trying new things, and making adjustments as
necessary. In fact, many retailers are rethinking
omnichannel retail marketing matrix.
Good Omnichannel Customer Experience
• Convenience:-Today’s consumer are time strapped and this means that
convenience is not just a benefit-it’s a central requirement for a strong
customer experience.
• Consistency:-It is vital when building a business fuelled by omnichannel
experiences. It is also absolutely consequential to create experiences
based on a unified brand presence that consumers can trust.
• Relevance:-The new consumer experts interactions to be real time,
localised ,highly personalised and tailored to their preferences,
transaction ,context and user behaviour.
• Empowerment:-Brands that empower and inform customers to make
the best purchasing decisions are creating loyal customers and are
generating higher ROI.
• Agility:-Technological acceleration now means that capturing connected
customers depends on a brands ability to take an agile approach.
Reasons of Marketer Moengage usage
Super efficient

Scale up
Saves time
Operations

Helps in data
management
and updates
Provide
Increase in
specific
conversion
measure of
rate
success

Can reduce
staffing cost
 Moengage Various Clients
Media & Entertainment

E-Commerce
 Edtech

Travel & Hospitality

Thank You