Drizly, an online liquor store has seen 500% growth rates since covid

Before covid, there was a demand constraint for online retailers.

But now the constraints were on the supply side,

All the platforms had to switch focus and build expertise quickly
Focus changed From

Customer Retention
To Developing
Technology to support
Retailer Operation
Before COVID After COVID

No Deliveries Too Many Deliveries

•Until Spring, Ecommerce was
just 2 to 4% of liquor store sale

•Store Layouts were only

optimized for foot Traffic

•They were not designed for

shipping fulfillment
•Covid restricted the in-
person Retail

•Suppliers are now

reimagining their store layout
and operations around online
fulfillment

•They were not designed for

shipping fulfillment
Role of Market Places

•Couriers often pack orders from the same shelf as in-store

customers

•They use the same cash Registers

•But once they become a substantial fraction of the store’s

sales, things need to change
Market Places can help coach suppliers

Staffing Store Layout Liquor Delivery Process

•Market place has the data, that enables them to predict demand. This
can benefit the supplier

•Third party delivery service can improve suppliers' operation efficiency

by structuring a mix between scheduled and on demand deliveries

•They can also adjust their drivers on hour-to-hour basis depending upon
the forecast

•Demand forecast can also help in inventory management, hence

increasing capital efficiency.

•These improvements can help both parties, the supplier and the delivery
services

•Platforms play a pivotal role between this communication