Case Study on Lavazza

Presented By – Ishika Singh

Batch – 2022-2024
Elements of Lavazza’s business model that made the coffee maker successful in
European market :

Invention of blending coffee of different origins and customizing as per

individual taste of the customers
Using vacuum-sealed packaging for coffee beans and coffee ground for
overseas export of their products
For expanding the foreign market they cater to the taste of the local consumers
by utilising local roasters and brewers
Applying different marketing strategies like TV advertising ,AD slogans,
celebrity endorsement ,art exhibition, sports tournaments etc.
PRONS CONS

• Attracting local customers in the • Challenges of foreign culture.

local market. • Financial risk
• Creating a brand presence in the
mind of the potential buyers.
• Strong brand value
• Increase in revenue
• Low operating cost.
• Same customer experience.
Thank you